Hospitality Consumer Behaviour Insight

HOSPITALITY CONSUMER
BEHAVIOUR INSIGHT

Table of content
 Element that determinant consumer behaviour and
attitudes within hospitality context
 How consumer behaviour trends is Changing due to the
impact of digital technology.
 Conclusion
 References

INTRODUCTION
Consumers behaviour demesne all consumer activities related to
purchase, use and disposal of goods & service as well as it consider
mental, emotional and behavioural response of consumer that
determine or follow all these activities (Motohashi, 2020). In this
assignment a Hilton Hotel is chosen, which was founded by Conrad
Hilton in year 1919. Its headquarter is located at Tysons Corner,
Virginia United State. It is a multinational hospitality organisation
which serves their services across globally. This report is based on
discussion of different cultures, social factors that influence the
behaviour of buyers and change of consumer behaviour.

Element that determinant consumer behaviour and attitudes
within hospitality context
Culture factor - It holds importance towards estimation of consumer
behaviour and attitude for a product or service. This is the basis
factor which influence attitude and change the perception of
consumer about product (Sumarsono, 2016). It involves values,
behaviour, perception, beliefs and liking of buyers. , Every culture
consist sub culture,. Social class and culture too in order to provide
differentiation and socialization to each individuals. Sub culture
includes people of different religions, caste and nationality.