Consumer Buying Behaviour and Market Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY
Consumer buying behaviour and market psychology

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 2
Table of Contents
Purpose......................................................................................................................... 3
Development of a survey instrument..................................................................................... 3
Administration processes................................................................................................... 3
Data Analysis................................................................................................................. 3
Key Findings.................................................................................................................. 6
References..................................................................................................................... 9
Appendix..................................................................................................................... 11

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 3
Purpose
The purpose of this survey was to check the shopping habits of customers. The questions were
designed in this way that they would give a brief idea of the Psychology work behind the
customer's brain when buying a particular product. The second purpose of the survey was to
identify those shopping habits and thinking, then applying it to the product (Fernandes and
Panda, 2019).
Development of a survey instrument
The survey is implemented through survey monkey. This technique is implemented for gathering
the authentic decision related to consumer buying decision issues. In the context of the survey,
close-ended questionnaire structure was executed to encourage the consumers for offering an
adequate response as compared to skipping questions (De Mooij, 2019). In addition to this, a
Likert scale was executed to enable consumers to choose an appropriate choice related to
questions. The survey was distributed through Whatsapp and other social media (Singh, 2017).
Administration processes
The initial stage is related to developing a questionnaire that involves 10 questions. Afterward, a
survey is related to Australian natural care red seal herbal toothpaste was sent to consumers with
the use of online link through an organized way. The survey through questionnaire was
performed with a total of 15 consumers for avoiding the biasness. Before initiating the survey, a
researcher has provided instruction to consumers that they have the right to skip the question in
the case, they do not feel unsecured and uncomfortable (Chauhan and Parmar, 2017).
Data Analysis
Q1 In a typical day, how many times do you brush your teeth?

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 4
It is analyzed that there are about 66.67% of respondents who do one time brush their teeth. In
contrast to this, only 6.67 of participants who do more than three times brush their teeth.
Q2 what makes you switch brands for toothpaste?
It is analyzed that about 66.67% of consumers stated that they switch brands for toothpaste due
to ingredients/information on packaging. In contrast to this, there are about 6.67% of participants
who switch brands for toothpaste due to loyalty points and availability.
Q3 Approximately how much time do you spend on selecting a toothpaste type and brand?
It is illustrated that there are about 46.67% of participants who spends under a minute on
selecting a toothpaste type and brand. In contrast to this, there are only 6.67% of respondents
who spends two to five minutes on selecting a toothpaste brand and type.
Q4 From where did you first hear about Australian Natural care red seal herbal
toothpaste?
It is assessed that there are about 60% of consumers who first heard regarding Australian natural
care seal herbal toothpaste from friend/family. In opposed to this, only 6.67% of consumers have
heard about Australian Natural care red seal herbal toothpaste from memory of previous herbal
toothpaste purchase.
Q5 When you went out to buy this toothpaste were you aiming for?
It is analyzed that about 33.33% of respondents have aimed to buy this toothpaste is only
Australian natural care herbal toothpaste. In opposed to this, only 26.67% of respondents have
aimed to go out to buy this toothpaste is any toothpaste (such as neither Australian care nor
herbal).