Consumer Buying Behaviour and Marketing Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Introduction...................................................................................................................3
Data Analysis and Key Findings...................................................................................3
References...................................................................................................................9

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Introduction
Purpose of this study
The main aim of this study is to conduct this research is to know the consumer
buying behavior in favor of Nike Shoes.
Development of a survey tool
This survey method has been completed by considering an online tool like survey
monkey. This tool is effective for getting a favorable result in the context of the
current matter.
Processes of administration
The first stage is effective for the development of the questionnaire as it considers 10
questions. Afterward, the questionnaire was sent to the individual by considering the
online sources and collects their responses with respect to Nike Shoes. The survey
was conducted on 15 consumers without any biases.
Data Analysis and Key Findings
ANSWER CHOICES RESPONSES No. of Responses
Price 53.33% 8
Features 13.33% 2
Advertisements 6.67% 1
Friends or family members 26.67% 4
Culture 0.00% 0

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
As per collected data, it is illustrated that there are many reasons that might affect
the consumers for purchasing goods and services of Nike. These are price, features,
advertisements, friends and family members, and culture. From the obtained result, it
is founded that the prices and Friends or family members affect more as compared
to other factors. It is also stated that 53.33% of people are positively influenced by
Nike shoes due to the price strategy. At the same time, it is also founded that price
could affect more to the people to consume any goods and services of the
organization (Rödiger and Hamm, 2015).
ANSWER CHOICES RESPONSES No. of Responses
Very positive 73.33%
11
Positive 13.33%
2
Neutral 6.67%
1
Negative 6.67%
1
Very negative 0.00% 0
From the evaluation of collected information, it is founded that 73.33% of consumers
have a very positive perception with respect to the Shoes of Nike. It is also stated
that 13.33% of people have positive while 6.67% have made their negative
perception towards the products of Nike. The organization could make their very