Consumer Buying Behaviour and Marketing Psychology

This study is conducted to understand the buying behavior of consumers of Aveeno body lotion. In this, survey monkey has been practiced for collecting the data by online sources. It is illustrated that consumer buying attitude could one of the vital tool that could encourage the consumer to have goods and services. The marketing mix approach should be used by the organization to attract the behavior of consumers towards goods and services. The document contains data analysis and key findings of the survey.