Consumer Buying Behaviour and Marketing Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose................................................................................................................... 3
Development of a survey instrument............................................................................ 3
Administration processes........................................................................................... 3
Data Analysis and Key Findings.................................................................................. 3
References.............................................................................................................. 9
Appendix............................................................................................................... 10

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Purpose
This study is conducted to understand the buying behavior of consumers of Aveeno
body lotion.
Development of a survey instrument
In this, survey monkey has been practiced for collecting the data by online sources.
This tool leads to get the feasible data in favour of the research matter.
Administration processes
Initially, ten surveys through the questionnaire have been designed to conduct this
study. Consequently, the survey was sent by different sources named as social
media sources and email method. IT could lead to getting the responses towards the
Aveeno body lotion.
Data Analysis and Key Findings
Q1: Have you ever consume Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Yes 73.33% 11
No 26.67% 4
On behalf of the above chart, it can be illustrated that 73.33% of users have
consumed Aveeno body lotion while 26.67% were not using this product in their daily
life. It is illustrated that consumer buying attitude could one of the vital tool that could
encourage the consumer to have goods and services. The marketing mix approach
should be used by the organization to attract the behavior of consumers towards
goods and services (Hassan, 2015). It is also examined that marketing approach
could also enable to comprehend views and opinion of consumers towards products.
It will lead to the organization for obtaining higher competitive advantages (Sangroya
and Nayak, 2017).
Q2: Do you have the habit of having Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Yes 66.67% 10
No 33.33% 5

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
As per the above table and chart, it is founded that 66.67% of consumers are
habitual to have Aveeno body lotion. It is founded that 33.33% disagreed with this
statement. It can be examined that the organization could use after-sale services
and influence the huge number of people towards Aveeno body lotion. It will also
lead to the firm to get a positive response in favor of the organization. It will also
meet the organizational purpose in a limited time and cost. This tool also used for
operating the business activities and meeting of the company’s task (Zekiri and
Hasani, 2015).
Q3 What is your key purpose of using Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Price 26.67% 4
Loyal customer 40.00% 6
Culture 20.00% 3
Advertisements 13.33% 2
From the collected information, it is addressed that there are different factors that
might be affecting the perception of people to have Aveeno body lotion named as
price, loyal customer, culture, and advertisement. From the data, it is also found that
40.00% of users seek that loyalty of consumers could be primary factor that affecting
the behavior of consumers towards the goods and services. Apart from this, it is also
founded that only 13.33% were seeking that advertisement could also be affected by
the decision of purchasing. Thus, it can be evaluated that these factors could be
major themes of them that reflect on the behavior of the people. In this, it is also
suggested that the organization should use higher quality, better prices, and effective
services. It would be affecting the overall performance of the organization
(Randhawa and Khan, 2014).
Q4 What is your key perception of practicing Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Very positive 40.00% 6