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Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu

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Added on  2019-09-26

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Consumer decision making style inventory Getting very good quality is very important to me Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Disagree 1 4.0 8.0 4.0 Agree 11 44.0 44.0 45.0 55.0 Strongly agree 13 52.0 52.0 100.0 Total 25 100.0 100.0 The well-known national brands are best for me Well-known brand Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 2 8.0 8.0 8.0 Disagree 3 12.0 12.0 Total 25 100.0 10

Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu

   Added on 2019-09-26

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Consumer decision making style inventory1.Getting very good quality is very important to meImportance of qualityFrequencyPercentValid PercentCumulativePercentValidDisagree14.04.04.0Agree1144.044.048.0Strongly agree1352.052.0100.0Total25100.0100.02.The well-known national brands are best for meWell-known brandFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree312.012.020.0Neutral1352.052.072.0Agree624.024.096.0Strongly agree14.04.0100.0Total25100.0100.03.I usually have one or more outfits of the very newest styleNewest style outfitFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree624.024.032.0Neutral520.020.052.0Agree728.028.080.0Strongly agree520.020.0100.0Total25100.0100.0
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_1
4.Shopping is a pleasant activity to mePleasant activityFrequencyPercentValid PercentCumulativePercentValidDisagree312.012.012.0Neutral28.08.020.0Agree832.032.052.0Strongly agree1248.048.0100.0Total25100.0100.05.I buy as much as possible at the ‘sale’ pricesBuy at sale pricesFrequencyPercentValid PercentCumulativePercentValidDisagree14.04.04.0Neutral624.024.028.0Agree936.036.064.0Strongly agree936.036.0100.0Total25100.0100.06.I should plan my shopping more carefully than I doPlan your shopping FrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree624.024.036.0Neutral416.016.052.0Agree624.024.076.0Strongly agree624.024.0100.0Total25100.0100.07.There are so many brands to choose from that I often feel confused
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_2
Many brands to chooseFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree520.020.028.0Neutral936.036.064.0Agree832.032.096.0Strongly agree14.04.0100.0Total25100.0100.08.I have favorite brands I buy over and overFavorite brandsFrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree28.08.020.0Neutral416.016.036.0Agree624.024.060.0Strongly agree1040.040.0100.0Total25100.0100.09.When it comes to purchasing products, I try to get the very bestPurchase best productFrequencyPercentValid PercentCumulativePercentValidDisagree312.012.012.0Neutral1040.040.052.0Agree624.024.076.0Strongly agree624.024.0100.0Total25100.0100.010. The more expensive brands are usually my choicesExpensive brand my choice
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_3
FrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree1040.040.052.0Neutral520.020.072.0Agree416.016.088.0Strongly agree312.012.0100.0Total25100.0100.011. I keep my wardrobe up to date with changing fashionsWardrobe up-to-dateFrequencyPercentValid PercentCumulativePercentValidStrongly disagree624.024.024.0Disagree416.016.040.0Neutral728.028.068.0Agree832.032.0100.0Total25100.0100.012.Going shopping is one of the enjoyable activities of my lifeShopping enjoyable activityFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree312.012.020.0Neutral520.020.040.0Agree936.036.076.0Strongly agree624.024.0100.0Total25100.0100.013.The lower price products are usually my choiceLow-price products
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_4
FrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree728.028.040.0Neutral520.020.060.0Agree832.032.092.0Strongly agree28.08.0100.0Total25100.0100.014. I am impulsive when shoppingImpulsive when shoppingFrequencyPercentValid PercentCumulativePercentValidStrongly disagree520.020.020.0Disagree520.020.040.0Neutral416.016.056.0Agree520.020.076.0Strongly agree624.024.0100.0Total25100.0100.015.Sometimes it is hard to choose which stores to shopPlan your shoppingFrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree624.024.036.0Neutral416.016.052.0Agree624.024.076.0Strongly agree624.024.0100.0Total25100.0100.016. Once I find a product or brand I like, I stick with itSticking to brand
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_5
FrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree14.04.012.0Neutral312.012.024.0Agree1040.040.064.0Strongly agree936.036.0100.0Total25100.0100.0
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_6
Other categories to the survey instrument1.AgeAge betweenFrequencyPercentValid PercentCumulativePercentValidfrom 18 to 24832.032.032.0from 25 to 31936.036.068.0from 32 to 38416.016.084.0from 39 to 45312.012.096.0from 46 and over14.04.0100.0Total25100.0100.02.GenderYour genderFrequencyPercentValid PercentCumulativePercentValidfemale1456.056.056.0male1144.044.0100.0Total25100.0100.03.EducationYour educationFrequencyPercentValid PercentCumulativePercentValidhigh school28.08.08.0associate degree1144.044.052.0bachelor degree728.028.080.0master’s degree416.016.096.0doctorate degree14.04.0100.0Total25100.0100.04. EthnicityYour ethnicity
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_7
FrequencyPercentValid PercentCumulativePercentValidHispanic312.012.012.0African American312.012.024.0White1560.060.084.0Asian416.016.0100.0Total25100.0100.05.IncomeYour incomeFrequencyPercentValid PercentCumulativePercentValid20000 or less624.024.024.021000-31000832.032.056.032000-42000416.016.072.043000-53000312.012.084.054000 and over416.016.0100.0Total25100.0100.06.Price Your price for productFrequencyPercentValid PercentCumulativePercentValid15$ or less520.020.020.016$-26$624.024.044.027$-37$624.024.068.038$-48$520.020.088.049$ and over312.012.0100.0Total25100.0100.0
Importance of quality Frequency Percent Valid Percent Cumulative Percent Valid Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Peculiar Pecu_8

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