Consumer decision making style inventory.

Added on - 22 Sep 2019

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Consumer decision making style inventory1.Getting very good quality is very important to meImportance of qualityFrequencyPercentValid PercentCumulativePercentValidDisagree14.04.04.0Agree1144.044.048.0Strongly agree1352.052.0100.0Total25100.0100.02.The well-known national brands are best for meWell-known brandFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree312.012.020.0Neutral1352.052.072.0Agree624.024.096.0Strongly agree14.04.0100.0Total25100.0100.03.I usually have one or more outfits of the very newest styleNewest style outfitFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree624.024.032.0Neutral520.020.052.0Agree728.028.080.0Strongly agree520.020.0100.0Total25100.0100.0
4.Shopping is a pleasant activity to mePleasant activityFrequencyPercentValid PercentCumulativePercentValidDisagree312.012.012.0Neutral28.08.020.0Agree832.032.052.0Strongly agree1248.048.0100.0Total25100.0100.05.I buy as much as possible at the ‘sale’ pricesBuy at sale pricesFrequencyPercentValid PercentCumulativePercentValidDisagree14.04.04.0Neutral624.024.028.0Agree936.036.064.0Strongly agree936.036.0100.0Total25100.0100.06.I should plan my shopping more carefully than I doPlan your shoppingFrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree624.024.036.0Neutral416.016.052.0Agree624.024.076.0Strongly agree624.024.0100.0Total25100.0100.07.There are so many brands to choose from that I often feel confused
Many brands to chooseFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree520.020.028.0Neutral936.036.064.0Agree832.032.096.0Strongly agree14.04.0100.0Total25100.0100.08.I have favorite brands I buy over and overFavorite brandsFrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree28.08.020.0Neutral416.016.036.0Agree624.024.060.0Strongly agree1040.040.0100.0Total25100.0100.09.When it comes to purchasing products, I try to get the very bestPurchase best productFrequencyPercentValid PercentCumulativePercentValidDisagree312.012.012.0Neutral1040.040.052.0Agree624.024.076.0Strongly agree624.024.0100.0Total25100.0100.010.The more expensive brands are usually my choicesExpensive brand my choice
FrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree1040.040.052.0Neutral520.020.072.0Agree416.016.088.0Strongly agree312.012.0100.0Total25100.0100.011.I keep my wardrobe up to date with changing fashionsWardrobe up-to-dateFrequencyPercentValid PercentCumulativePercentValidStrongly disagree624.024.024.0Disagree416.016.040.0Neutral728.028.068.0Agree832.032.0100.0Total25100.0100.012.Going shopping is one of the enjoyable activities of my lifeShopping enjoyable activityFrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree312.012.020.0Neutral520.020.040.0Agree936.036.076.0Strongly agree624.024.0100.0Total25100.0100.013.The lower price products are usually my choiceLow-price products
FrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree728.028.040.0Neutral520.020.060.0Agree832.032.092.0Strongly agree28.08.0100.0Total25100.0100.014.I am impulsive when shoppingImpulsive when shoppingFrequencyPercentValid PercentCumulativePercentValidStrongly disagree520.020.020.0Disagree520.020.040.0Neutral416.016.056.0Agree520.020.076.0Strongly agree624.024.0100.0Total25100.0100.015.Sometimes it is hard to choose which stores to shopPlan your shoppingFrequencyPercentValid PercentCumulativePercentValidStrongly disagree312.012.012.0Disagree624.024.036.0Neutral416.016.052.0Agree624.024.076.0Strongly agree624.024.0100.0Total25100.0100.016.Once I find a product or brand I like, I stick with itSticking to brand
FrequencyPercentValid PercentCumulativePercentValidStrongly disagree28.08.08.0Disagree14.04.012.0Neutral312.012.024.0Agree1040.040.064.0Strongly agree936.036.0100.0Total25100.0100.0
Other categories to the survey instrument1.AgeAge betweenFrequencyPercentValid PercentCumulativePercentValidfrom 18 to 24832.032.032.0from 25 to 31936.036.068.0from 32 to 38416.016.084.0from 39 to 45312.012.096.0from 46 and over14.04.0100.0Total25100.0100.02.GenderYour genderFrequencyPercentValid PercentCumulativePercentValidfemale1456.056.056.0male1144.044.0100.0Total25100.0100.03.EducationYour educationFrequencyPercentValid PercentCumulativePercentValidhigh school28.08.08.0associate degree1144.044.052.0bachelor degree728.028.080.0master’s degree416.016.096.0doctorate degree14.04.0100.0Total25100.0100.04.EthnicityYour ethnicity
FrequencyPercentValid PercentCumulativePercentValidHispanic312.012.012.0African American312.012.024.0White1560.060.084.0Asian416.016.0100.0Total25100.0100.05.IncomeYour incomeFrequencyPercentValid PercentCumulativePercentValid20000 or less624.024.024.021000-31000832.032.056.032000-42000416.016.072.043000-53000312.012.084.054000 and over416.016.0100.0Total25100.0100.06.PriceYour price for productFrequencyPercentValid PercentCumulativePercentValid15$ or less520.020.020.016$-26$624.024.044.027$-37$624.024.068.038$-48$520.020.088.049$ and over312.012.0100.0Total25100.0100.0
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