Consumerism Branding Identity and Semiotics Behind Typography

Visual Culture

Table of Contents
Section 1- Introduction..................................................................................................... 3
Section 2- Introduce the selected theory..........................................................................3
Section 3- Develop visual analysis...................................................................................3
Conclusion....................................................................................................................... 8
References....................................................................................................................... 9

Section 1- Introduction
Lifestyle is said to have a direct impact on the behaviour of the customers in relation to
their brand preferences (Boobalan and Nachimuthu, 2020). As the customers prefer to
choose the brands which are suitable for their self-image. In relation to the essay, I have
chosen consumerism as a theme and on the other hand, I choose semiotics as theory
of this essay. The essay will outline the introduction of selected theory that is semiotics
and also the development of visual analysis. Additionally, the images which are
gathered are having resemblances to the theme of consumerism that is the image
related to renowned brands (Boström, Micheletti and Oosterveer, 2019). In addition to
this, I hope to discover through this research about the in-depth knowledge of the
consumerism at global level.
Figure 1: What You Need To Know About Consumerism
Section 2- Introduce the selected theory
The chosen theory is Consumerism which can be explained as the economic and social
ideology that is connected to encourage the level of consumption of the good or
services. It can also be said that consumerism is known to drive the economic growth
and the customers always looking for new products to buy or try. This theory has both
the side that is good or bad and it tends to elevate the level of economic growth and
bring better innovation (Campbell, 2018).
Research questions

 What is the basic concepts and elements of consumerism and typography to be used by
an organisation?
 What is the role of branding methods and typography in terms of increasing brand
identity of an organisation?
 What is the impact of typography on brand image of existed brands within UK?
Research hypothesis
H1: There is a significant relationship between the concepts and elements of consumerism and
typography to be used by an organisation
H0: There is no a significant relationship between the concepts and elements of consumerism
and typography to be used by an organisation
H1: There is a significant relationship between the role of branding methods and typography in
terms of increasing brand identity of an organisation
H0: There is a no significant relationship between the role of branding methods and typography
in terms of increasing brand identity of an organisation
H1: There is a significant relationship between the impact of typography on brand image of
existed brands within UK
H0: There is a no significant relationship between the impact of typography on brand image of
existed brands within UK
Section 3- Develop visual analysis
The presented research is an ethnographic approach as it will allow to highlight the
cultural setting with a proper set of goals in relation to a trend or culture.
Evaluation of the collected images-