Contemporary Development in Business and Management

CONTEMPORARY
DEVELOPMENT IN
BUSINESS AND
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of external influence over company......................................................................3
TASK 2............................................................................................................................................6
Analysis of CSR and sustainability........................................................................................6
Critical evaluation of effectiveness of response of Land Rover over CSR and sustainability8
Demonstrating the ways of improvement in the selected areas.............................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................13
Company profile...................................................................................................................13

INTRODUCTION
Land Rover is one of the large automobile manufacturers in the world. Currently, it is
producing and supplying goods to 150 nations of the world. In the present research study
business environment analysis of mentioned company is done and it is identified that it in good
position overall whether it is technology, legal, environmental and political factor. Firm is facing
threat on economic factor and this may heavily affect its business operations. In middle part of
the report, research topic chosen is corporate social responsibility and sustainability. Impact of
CSR on the firm business policies is discussed in detail. Organization response to varied business
conditions is also explained in detail. At end of the report, some areas of improvement are also
identified where firm need to work in order to improve its performance. In this way, entire
research work is carried out in the present research study.
TASK 1
Overview of external influence over company
Land Rover is the one of the well-known names in the UK. It is the one of the largest car
producers in the UK. In current time period it is operating in the multiple nations of the world
and provide multiple range of cars. It is operating at international level and due to this reason
business environment to great extent affect its business. PESTLE analysis of the Land Rover is
explained below.
Political environment: It refers to the political environment where varied sort of political
parties operates in the nation. These political parties have different ideologies and policies and
accordingly they take decisions which directly affect business firm’s business operations. In the
UK there is political stability and every Government complete its tenure. Thus, on this front
there is no problem (Hamilton and Webster, 2018). In the UK corruption cases are not on the
political leaders which ensure that political parties are smoothly doing their work. In many
nations it is observed that political leaders are involved in corruption and their names comes in
media. In such kind of situation Government entire focus goes on such kind of cases and this
affect its activities which lead to long wait for approval of files submitted by the firms to the
Government for business purpose. In UK political environment is stable and regularly working
on creating opportunity for the business firms. Hence, there is no threat for the Land Rover on
this front.

Economic environment: Economic condition of the UK is not good after 2008 as it can
be seen that in the current time period GDP growth rate is 1.1% which is very low and clearly
reflect that domestic economy is in recession. Major global economies are also observing
slowdown in their growth rate. UK GDP indicate that people are focusing on saving more and
more money due to which less they spend on buying varied items from the market. Such kind of
situation is not good for the firm because there less demand across the globe which lead to less
revenue and profit in the business (Hillary., 2017). Ultimately, firm have to manage its cost
because due to recession items of semi-finished goods also elevate which firm finally assemble
at its work station to prepare cars. Sharp rise in the semi-finished goods forced company to
elevate price of its cars which further lead to decline in demand and low profit. Thus, on this
front risk is high.
Social factor: Social factor have a great importance for the business firms because if firm
is not offering its products and services according to the preference of the people then in that
case demand of the product decline. In many cases it is observed that firms like Mc Donald close
their operations in the foreign nation. Social factor refers to the people belief, attitude, perception
and value system. If product served by the firm is not according to people value system it
become failed in the foreign market (Roberts, 2018). Many times, it is observed that firm get
huge success in domestic market but failed in the foreign market because they do not provide
product to the people according to their value system. EBAY is the one of the best examples
which failed in China because people their do believe in direct interaction with shopkeeper, as
they do not believe in rating that is available on ecommerce website. Land Rover face problem in
Indian market where people prefer to buy car at low or mid-price. Mentioned firm sold cars at
premium price due to which its demand is not so high in India.
Technological environment: In today era technological environment matter a lot for the
company because in many industries technology development is happening at rapid pace. In such
kind of industries those that who are not doing technology advancement or doing at very low
level failed to survive (Lampadarios, 2016). Land Rover is doing technology advancement at
rapid pace. It is planning to make investment in Ireland in its research centre on electric and
driverless technology. Land Rover ramps up its CAPEX to highest level since its inception.
Thus, on this front also Land Rover is not in any trouble as it is already making heavy
investment in innovation of technology that it uses to produce cars with innovative features. This