Macro-Environmental Elements and Business Organization
Added on 2020-10-22
14 Pages4822 Words187 Views
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Contemporary Developments inBusiness and Management
EXECUTIVE SUMMARYPresent document is enclosed with both the environments like internal and externalmainly offers organisation with a proper working environment. Along with this, marketingcommunication mix would help Ford in enhancing sales and profitability. Away with this,external factors mainly affects business operations and their functions as well.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4Overview of the primary external influences and their importance for the firm........................4TASK 2............................................................................................................................................81) Relevance of Marketing communication mix and its impact on the policies and decisionmaking of firm.............................................................................................................................82) Critical Evaluation of effectiveness of organisation's response............................................103) Demonstration of improvement in the response of firm.......................................................10CONCLUSION..............................................................................................................................10
INTRODUCTIONTerm contemporary development can be defined as evolution of a company within abusiness environment, which is carrying a rapid changing business environment. This basicallyhelps an organisation in running business in much more successful manner. Along with this, it isessential for a business organisation to look into every single change and adopt them as per therequirements (DesJardins and McCall, 2014). This enhances competition within the environmentand if a company is looking forward to sustain within a business environment for a longer timeframe, then it is much needed for the firm to adopt changes that are coming within the businessworld in a certain time frame. Firm which has been chosen for present report i.e. Ford Motorcompany, it was found in the year of 1903 by Henry Ford. It is an auto-mobile manufactureralong with providing their products and services in several countries across the world. Awaywith this, report will cover PESTLE analysis in order to analyse the external businessenvironment. Assignment is also going to put light on marketing communication mix and lastly,assessment is going to cover a range of improvement that company has made in order to sustain.TASK 1Overview of the primary external influences and their importance for the firmAn American reputed automotive manufacturer named as Ford Motor Company, has beenperforming well in all over the world through offering customers with a good range of cars fromeconomic to racing. It has been analysed that, all the external business factors has immenselyimpacted upon overall working of this organisation. Since this organisation (Ford), is doingbusiness among different nations like United Kingdom, India, China and many others it isrequired for the company to focus on any sort of changes in order to remove all the risks inspecified time frame (Ellison and Boyd, 2013).On the other hand, these factors which are coming under external environment do notmainly stays connected to the company but at the same time, they impacts upon businessorganisation's business functions or operations at the same time like Ford Motor Company. Inpresent context, it is being found that there are a range of external factors like political,economical, social, technological, legal and environmental majorly impacts upon business andfunctions of Ford Motor Company and these are described in a detailed manner underneath :PESTLE analysis
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