This presentation discusses the internal and external factors impacting the hospitality industry, with a focus on Hilton Hotel. It includes a PESTLE analysis of the hotel, a SWOT analysis, and the implications of current and potential trends in the industry.
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CONTEMPORARY HOSPITALITY INDUSTRY
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Introduction PESTLE analysis of Hilton Hotel SWOT analysis of Hilton hotel Implications of current and potential trend in hospitality industry Conclusion References TABLE OF CONTENT
Hospitality industry provide various services like travel and tourism, food, accommodations etc. this report will discuss about the internal and external factors which impact hospitality industry. this also has impacted the current trends which has impact on the organisation. INTRODUCTION
PESTEL analysis is conducted by the Hotel in order to analyse the impact of macro factors on the organisation. Hilton will conduct PESTEL analysis in order to know about the positive and negative impact on its functioning. PESTLE ANALYSIS OF HILTON HOTEL
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Below is the PESTEL analysis of Hilton hotel: Political factors:These factor includes the government intervention. Factors include here are labour law, foreign trade law etc.As earlier there was crisis in Greece and due to this fact customers got negative and this affect the sales of Hilton hotel. Social factors:The factors include here relates to the age, customs, buying behaviour, lifestyle etc. The taste and preference of customers are continuously changing and it is required by Hilton hotel to know about their proper need of their customers. CONTINUE….
Technological factors:Technology is moving at a fast pace and it is required for the organisation to make changes were required in order to survive. It is required by Hilton hotel to use high end technology to provide services to the customers. Environmental factors: The factors include here are concerned with protecting the environment and can affect the environment in one or other forms. The factors include here are climate changes, weather etc. . Before entering into new market Hilton is required to evaluate some of the environmental standards and must also check the laws regulating the environmental pollution. It is very important for Hilton to make use of the resources effectively so that they do not have to run out of the resources. CONTINUE….
Legal factors:In order to trade in the market company is required to follow certain rules and regulations. Hilton before entering into market should consider some of the laws very carefully which includes Discrimination laws, employment laws, health and safety laws etc. The company should treat every employees equally and must provide fair wages to them which will increase the trust of employees among them and also build effective image in the market. CONTINUE….
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Hotel Hilton conduct SWOT analysis in order to identify the internal strength and weakness and external threat and opportunities. Below is the SWOT analysis of Hilton: Strength Global presence:The brand acceptance of Hilton in the market is very high as it is having its presence all over the world. Customer satisfaction:Hotel Hilton due to their dedicated staff are able to achieve high level of satisfaction among the existing and potential customers. SWOT ANALYSIS OF HILTON HOTEL
Weakness: No developed network:The company is not having network in Europe and North America due to this it is not able to operate properly. Lack of product range:The services provided by Hotel Hilton has hap in the product range and due to this customers have lack of choice. CONTINUE….
Opportunities: Acquiring of small hotel:Hotel Hilton can acquire small local hotels so that they are able to build effective customers base and are able to eliminate the local competition. Usingnewtechnology:Thenewtechnologyanddifferentpricingstrategywillprovidesan opportunities to the Hilton to maintain their loyal customers. CONTINUE….
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Threat: Newregulations:Duetonewenvironmental regulations in Paris, Hilton is facing the major threat. Competition:Hilton is facing strong competition from the Hotels like Holiday inn, Mariott etc. CONTINUE….
Hospitality sector is growing at the fast pace because of the change in customers requirements, their lifestyles and technological advancement. Hence in order to deal with these challenges Hilton hotel can work over its current practices to increase a base of loyal customer to achieve competitive advantage. Following are the current and future trends that Hilton hotel can implement:- The most important concern now days is related to the safety and security of the customers as well as employees. Hotel Hilton is taking various steps in order to ensure that there customers are safe and secured at their hotel. IMPLICATIONS OF CURRENT AND POTENTIAL TREND IN HOSPITALITY INDUSTRY
Hotels are now following the latest technology in order to attract their customer. Hilton can use technology of pre booking, moreover it can also implement fingerprint system for hotels check ins and check outs. Now a days the social media interaction is most common trend which support organisation to get higher market success. CONTINUE….
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From the above mentioned report it can be concluded that hospitality industry play a vital role in the economy of the country. With the help of PESTEL analysis hotel Hilton is able to know about the macro environmental factors and their positive and negative impact. Moreover with the help of SWOT analysis organisation is able to know about the position in the market. At last current and potential trend are explained in order to provide effective services to the number of customers. CONCLUSION
Ruetzler, T., Baker, W., Reynolds, D., Taylor, J. and Allen, B., 2014. Perceptions of technical skills required for successful management in the hospitality industry—An exploratory study using conjoint analysis.International Journal of Hospitality Management.39, pp.157-164. SukruCetinkaya, A.,Ergul,M.andUysal,M.,2014.Qualityofrelationshiponinformation technology outsourcing for organizational success in hospitality industry.Journal of Hospitality and Tourism Technology.5(3), pp.229-244. Tsang, N.K., Lee, L.Y.S. and Qu, H., 2015. Service quality research on China’s hospitality and tourism industry.International Journal of Contemporary Hospitality Management. REFERENCES