Contemporary Hospitality Industry - Assignment Sample
Added on 2021-02-19
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Contemporary HospitalityIndustry
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1) Explain different types of business related to hospitality industry and diverse product andservices they offer. .................................................................................................................1P2) Study various range of functional and operational departments in hospitality business. 2P3) Discuss contribution of hospitality industry in local, national and international economies................................................................................................................................................3LO 2.................................................................................................................................................4P4) Investigate various operational roles within the hospitality industry..............................4P5) Study the necessary skills required for roles within hospitality industry. ......................5LO 3.................................................................................................................................................6P6) Examine political, social, economical, environmental, technological and legislativefactors affecting firms operations in an hospitality industry. ................................................6P7) Undertake a SWOT analysis for a hospitality business and review how this can inform thedecision-making process........................................................................................................7LO 4...............................................................................................................................................10P8) Appraise the implications of current and potential trends in hospitality industry.........10CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONHospitality industry term can be defined as service industry which includestransportation, cruise line, event planning, theme park, lodging and additional field within thetourism industry. It is the fastest growing sector across the globe and includes pubs, hotels,contract catering, restaurants and other hospitality sectors. This report is based on Premier Innwhich is a British hotel chain in UK. Company was founded by Whitbread in the year 1987. It issituated in Dunstable, United Kingdom. Here, the provided report includes various types ofbusinesses in hospitality industry. Also, focus on range of operational and functionaldepartments in a firm so that errors can be eliminated. Moreover, contribution of hospitality inlocal, national are studies deeply (Claveria and Torra, 2015). Additionally, Pestle and SWOTanalysis are conducted in order to examine the market scenario so that tactics can be framedaccordingly by the organization. LO 1P1) Explain different types of business related to hospitality industry and diverse product andservices they offer. Hospitality industry deals in huge number of business like, food and beverages,entertainment industry, lodging accommodation, travel and tourism etc. It also deals inuncountable number of product and services in order to satisfy the emerging needs of thecustomers in the cut throat competitive world. Here, the various types business related tohospitality industry are explained as follows: Entertainment industry: In context of Premier Inn they set up various adventure trip,sport indoor and outdoor activities, different types of rides, etc. by which loyal clients are buildfor the business in the competitive world. It included service which provide memorable andunforgettable experience to visitors or travellers . Moreover, hospitality industry involvesseveral types of functions which are able to pull potential customers in order to gain huge profitsso that growth and development can be done. However, people travel from one place to anotherto bring a change in their hectic schedule. So that they can enjoy some leisure time by enjoyingvarious kinds of entertainment activities provided by Premier Inn . Food & Beverage: In this case, Premier Inn serves food and beverages which are ofbest quality and are also organic and healthy to their customers. So that more customer base can1
be increased towards the service in the near future. Here, this function start with the productionof food and later on explored into other food sector like, food transportation and storage.However, food administration represent dishes in attractive manner or style so that clients canexperience amazing hospitality services. Additionally, hospitality sector offers products andservices like, accommodation, food, wardrobe function etc. to their customers in order to gaintrust in the eyes of the consumers (Huang and Wan, 2016). Lodging and Accommodation: Premier Inn render accommodation to travellers andalso serve all necessary livelihood amenities in order to make their trip homely and comfortable.In the today's world the concept of accommodation is wider in an company as it involves severalservices which are hotels and resorts. However, this is wider aspect which serves huge rangefrom bed & breakfast, lodging, suites and resorts to it's visitors in the market place. Hospitalityindustry act as a bridge which shorten the gap between consumer and organisation byaccomplishing their basic requirements in the competitive world. P2) Study various range of functional and operational departments in hospitality business. Every organization has several range of functional and operational departmentsdepending upon their type of business in the cut throat competitive world. Here, different rangeof functional and operational departments are explained as follows: Housekeeping: In the era of 21st century housekeeping is the core task which isperformed by every hospitality industry in order to create brand recognization in the market. Inthis cleanliness and neatness of room is considered in order to give good experience to itscustomers. In Premier Inn it is the duty of house keeping administration to maintain cleanlinessin each and every room of hotel so that positive and pleasant experience can be provided to thecustomers while visiting the place. For example: Premier Inn human resource department hireappropriate and skilled nominee for housekeeping department so that maintenance can be doneaccordingly and customers expectation can be fulfilled in the competitive world (Jones andComfort,2016). Finance department: In cut throat competitive world the primary function of financialdepartment is to ensure monetary stability in the market. It can be maintained by carrying outactivities like, making cash, maintain financial records and fund flow statement as it showssteady cash flow for their daily operations in the competitive world. In the competitive worldPremier Inn keep proper records of their funds gained and invested through out the year so that2
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