Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of Content
 Introduction
 PESTEL analysis of hospitality business
 SWOT analysis of hospitality business
 Impact of external factors on development of organisation operating in hospitality
industry
 Appraisal of implication of current and potential trends in hospitality industry

Table of Content
 Evaluation of ability of hospitality business to develop products and service to meet
current trends
 Critical evaluation of external factors impacts on current and potential trends and
development in hospitality industry
 Conclusion
 References

Introduction
Hospitality industry is one of growing industry which include different
business. This industry includes different business including hotel
business, good and beverage, accommodation, entertainment, travel
and tourism (SERGIU and LUCIAN, 2020). This project report includes
study of Hilton International Hotel which is an American company
conducting their operation at international level. This organisation is
established in the year 1919 by Conrad Hilton in America.

PESTEL analysis

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Political Economic
 There is uncertainty in political
environment in UK due to Brexit
which crate impact on business of
Hilton International Hotel.
 Due to Global pandemic,
Government of UK announce
lockdown in country which results in
huge loss for company as there is
restriction over tours and traveling.
 There is strong growth in GDP of UK
which provide opportunity for business
of Hilton International Hotel which
helps organisation to overcome of loss
face by them due to restriction on
hospitality business (Weber Bradley,
and Sparks, 2017).