Contemporary Hospitality Industry: PESTLE and SWOT Analysis, Supply and Demand, Trends

Contemporary Hospitality
Industry
LO3 and LO4

Table of Content

PESTLE analysis
Political:
 All the political factors are taken in to consideration by Hilton in order to attain
development.
 One of the main element of such factors is political instability which affects
business operations of Oddfellows Chester Hotel.
Economic:
 All the economic factors such as inflation, deflation, exchange rates are considered
by Hilton Hotel in order to set prices for hotel rooms.
 By managers of Oddfellows Chester Hotel economic factors are not focused which
results in decreased profits.

Continued...
Social:
 Behavior, preferences, taste etc. of clients is focused by Hilton Hotel in order to
meet expectations of them.
 Managers in Oddfellows Chester Hotel do not focus on social factors which affects
it market image.
Technological:
 New and improved technology is used by Hilton Hotel to deliver its services to its
clients which helps to satisfy them.
 Oddfellows Chester Hotel do not focus on technological factors which results in
decreased profits.

Continued...
Legal:
 Hilton Hotel comply with governmental policies in order to execute business
operations appropriately.
 Managers in Oddfellow Chester Hotel are not able to follow legal while operating
business which affects the development and also increase governmental interference
in company's operational activities.
Environmental:
 Hilton Hotel focus on environment safety acts in order to make sure that its
operations does not affect the environment.
 Oddfellow Chester Hotel is not able to comply with environment safety acts which
leaves negative impact upon development of hotel by making a bad image in market.

SWOT analysis
Strengths of Hilton Hotel
 Technological innovations.
 Global presence
 Good brand image
Strengths of Oddfellows Chester Hotel
 Loyal customers
 Good services
 Strong marketing activities