Contemporary Hospitality Industry

This presentation discusses the various factors affecting the contemporary hospitality industry, including economical, social, technological, legal, and environmental factors. It also analyzes the SWOT analysis of Zoo Club and Club 49 Soho, as well as the supply-demand dynamics. Additionally, it explores the latest trends in the industry, such as robotic technology and online booking systems.

Contemporary
Hospitality Industry

Cont..
Economical factor to Zoo club: This factor involves inflation rate, taxation rate and
interest rate which impact on business. Such as changes in inflation rate may
impact on Zoo club as it has to pay more amount. Low interest rate can help Zoo
club to expand the business at another place that processed to generate more
profits.
Economical factor to club 49 Soho: In this respected club, due to economical factor
their financial activities get impact. Like if interest rate change then, they have to
pay more amount to the financial institution to get the financial assistance.

Continued...
Social factor to zoo club: It contains culture, demographic changes, norm, fashion and
changes in tradition which affect the entity. Such as if there is any changes arrived in
people taste then Zoo club need to focus on their demand and should supply product
and services accordingly.
Social factor to club 49 Soho: For this club it is necessary to them to follow the
culture and tradition of different countries in which they operate.

Cont.
Technological factor to zoo club: It consider new technology and advance skills that
help to expand business or increase the number of customer by using new technology.
If Zoo club is using new technology then it can increase the number of customer by
providing attractive product or services that affect the business enterprise.
Technological factor to club 49 Soho: For them it is essential for them to adopt new
and advanced technologies so that they can sustain in the changing environment.

Continued...
Legal factor to Zoo club: It contains legal legislation such as labour law, health and
safety act, workmen compensation act etch that affect a entire business. Zoo club is
following health and safety act and workmen compensation act that affect hospitality
industry such as employees works for long period of time within organisation and
make efforts to increase productivity.
Legal factor to club 49 Soho- Such as for this club it is essential to them maintain the
legality in their operations so that government can't interrupt.

Cont.
Environmental factor to Zoo club: This factor is related with climate change,
physical, management and mass environment that affect the hospitality industry.
Such as if there is changes in climate then Zoo club has to manage the operational
functions accordingly in order to save environment.
Environmental factor to Club 49 Soho- In the context of this club, the environment
factor effects if any natural disaster like flood occurs.

SWOT analysis for hospitality industry
Strength of Zoo club:
 Better customer satisfaction
 Higher profitability
 Loyal customers
Strength of club 49 Soho:
 Increased market growth
 Better quality of services
 Cheap prices

Cont..
Weakness of Zoo club:
 Poor human resource management.
 Increased cost of their operations.
 Other conflicts.
Weakness of club 49 Soho:
 Lack of continuity in the quality of services.
 Lack of skilled employees.
 Poor financial condition

Cont.
Opportunities for zoo club-
 To apply seasonal menu.
 Implementation of food delivery applications.
 Growing interest.
Opportunities for club 49 Soho-
 Increasing efforts to get the customer loyalty.
 Spread out new location.
 Increasing availability of service products.

Cont.
Threat to zoo club:
 Increasing competition.
 The economy.
 Increasing suppliers prices.
Threat to club 49 Soho:
 Liabilities.
 Decreasing in size of segment.
 Falling sales.

Analysis of swot of Zoo club
On the basis of above mentioned swot analysis of zoo club, it can be analysed that they
have some weakness such as increasing the cost of their operations which is
required to be resolve as soon as possible. Apart from it overall they are in better
situation.

Analysis of swot of club 49 Soho
As per the swot analysis of above respected hospitality entity it can be analysed that
they are needed to improve their staffs skills and capabilities so that their weakness
can be resolved. Apart from it, their condition is better in the micro environment.

Supply- Demand for zoo club
The supply and demand are interrelated with each others. Such as in the zoo club, the
demand of their hospitality services is low but supply is more. It means their supply
is more but there are less number of customers to use these services.

Supply- Demand for club 49 Soho
In the context of this club, customers demand for additional services but they are
unable to supply enough. Like their customers demand for luxury room facilities
but they are not providing enough supply as per the demand.

Trend 1
Robotic technology- This is related to a kind of trend which is related to using the
robots to operate the different function of hospitality sector. Like the zoo club and
club 49 Soho may apply this futuristic trend for better and fast customer services.

Trend 2
Online booking system- This trend is a trend which is being used in the current
scenario. Under this customers can book hotel rooms and other services with the
use of advanced technology. Such as the zoo club and club 49 Soho are using this
trend in their current operations.

Trend 3
Counter booking system- This is a kind of trend which is not used in the hospitality
sectors. Under this, customers can use the services by visiting personally at the
counter. It does not involve use of technology.

Trend evaluation
On the basis of above mentioned trend of hospitality sector it can be evaluated that
trend 1 is most appropriate trend for hospitality sectors. This trend is related to the
use of robotic technology which can be beneficial for customers in getting fast and
advanced services.

Current and future trends
Luxury brand and guest experience- This trend is related to the evolving the luxury
brand in the services as well as welcoming to the guest in an effective manner. Due
to this customers will be satisfied.
Food and beverage development- It is also a current trend which is associated with the
providing the better quality food and beverage to the customers so that they can be
satisfied.

References
Lynch, P., and et. al., 2011. Theorizing hospitality. Hospitality & Society.
1(1). pp.3-24.
Raţiu, M.P., Oprescu, E.A. and Botea, L., 2010. Tourism and travel industry
in Romania: challenges, opportunities and strategic development
directions. Journal of Tourism Challenges and Trends. 3(1). pp.83-94.

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