This presentation explores the contemporary hospitality industry, with a focus on the external and internal factors impacting the industry. It analyzes the external environment of the hospitality industry, specifically the political and economic factors. It also provides an internal analysis of Whitemead Forest Park, highlighting its strengths, weaknesses, opportunities, and threats. The presentation discusses the impact of external factors on the development of the hospitality industry and current and potential trends in the sector. It also explores products and services that meet current trends and the impact of the external environment on these trends. The importance of analyzing the business environment is emphasized, along with references for further reading.
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