PESTLE Analysis of Grosvenor House and Cairn Hotel

Contemporary Hospitality Industry
P6 and P7

Introduction
 PESTLE analysis is carried out by a
company to gain knowledge of its macro
environmental environment which is
uncontrollable in nature. Below mentioned
is PESTLE analysis of Grosvenor House
and Cairn Hotel:-

Introduction to Companies
 Grosvenor House is a lavish five star hotel located on Park Lane in
Mayfair area of London. This entity offers luxurious suites as well as
rooms along with fitness and dining facilities.
 Cairn Hotel contains traditionally furnished bedrooms consisting of
every modern facility that ensures comfort and ease for customers.
From this location, Harrogate’s center is at a walk of 5 minutes.

Political factor
 The government or political system of UK has been stable over years
owing to which its policies are consistent from a long period of time.
This fosters entity to carry out its operations in a feasible manner
 Cairn Hotel stands the risk of terrorism, political instability and adverse
international relations. This may affect the goodwill and positioning of
entity in market place. Thus, it is essential for the organization to
develop effective policies taking this into account.