Contemporary Hospitality Industry

PESTLE of Grosvenor House Hotel
 PESTLE analysis is done in order to
evaluate strength weakness and
opportunities from micro environment.
Factors within macro environment are
basically uncontrollable in the nature.
Mentioned below there is a PESTLE
analysis of Hilton Hotel.

Political factor
 Economic stability of UK is balanced from past many years that lead
towards a consistent framework of their policies over a long time period
these help organisations within hospitality Industries to conduct their
operations in best effective and feasible manner.
 In addition with this Hilton hotel may face risk of adverse International
relations, political instability and terrorism which may affect their
positioning and Goodwill in a Marketplace.

Economic factor
 United Kingdom has a strong economic system that lead toward fostering
organisational growth in an innovative manner
 There are many elements within economic factors such as foreign exchange
rate, inflations, and fluctuations in currency rates that may lead towards
affecting growth rate.
 In addition with this it can also lead towards change in the purchasing
behaviour and power of UK customers.