Understanding Hospitality Industry Challenges and Opportunities

The assignment focuses on understanding the hospitality industry, its changes, growth, and employment needs. It emphasizes the significance of new trends, changing demand, and market positioning in this sector. The report highlights the requirement for proper knowledge and experience among employees to provide best services to customers.

Contemporary Hospitality
Industry

Table of Contents
Contemporary Hospitality Industry.................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis the current scale, scope and diversity of the hospitality industry..........................1
1.2 discussion about the organizational structure of Marriott Hotel...........................................2
1.3 The role of hospitality related organizations and professional bodies..................................3
TASK 2............................................................................................................................................4
2.1 Analysis of the staffing requirements of different hospitality businesses.............................4
2.2 Discussion about the roles, responsibilities and qualification requirements for hospitality
staff..............................................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Analysis the managerial, operational and legislative issues resulting from recent
developments affecting the hospitality industry.........................................................................6
3.2 The current image of the hospitality industry.......................................................................6
TASK 4............................................................................................................................................7
4.1 Presenting the justified predictions for potential trends and developments in hospitality. ..7
4.2 An impact analysis for the predicted trends and developments............................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In this report, there are a brief description about the hospitality industry in UK. This
industry is the key of each sector. It provides many services like light refreshments, food,
accommodation, house keeping and many more things (Neirotti, Raguseo and Paolucci, 2016). In
other words it refers as hotels, restaurants, bar or such businesses that provides short time period
lodging with or without food. In this report firstly conclude the scale, scope and diversity of the
hospitality industry. Further, it contains the roles, responsibilities and qualification requirements
for hospitality staff. It completes with An impact analysis for the predicted trends and
developments.
TASK 1
1.1 Analysis the current scale, scope and diversity of the hospitality industry.
Hospitality industry is a vast sector that provides products as well as services of food,
accommodation, entertainment and many more. This industry provides support various sectors
and it includes restaurants and hotels (Mejia, Phelan and Aday, 2015). It is giving various types
of services like drink, food, security and housekeeping. In this segment, there are businesses like
travel, education, corporate hospitality, retail, health care, local authority, government
provisions, concert and sports events and leisure venues.
Size – The size of this industry can be understood as it contributes to 6.5 trillion Dollars. In the
UK, its share is 11% in their GDP. There are above 130000 restaurants and cafes in UK. In food
sector, there are more than 25000 jobs generated every year. In hotels 150000 and in
accommodation field 25000 jobs generates.
Ownership types – In hospitality industry, major types of ownership are as follows:
1. Contract – In this sector, the main ownership is based on contract basis. In this contract,
there are two and more than two parties (Fong and et.al., 2016). They come into an
agreement which can be financial and non-financial in terms of business.
2. Partnership – In the partnership, there are two or more than two individuals or entities
come into a contract. This contract's main purpose is trade and all activities are related to
money, labour and skills.
3. Leasing – In leasing, ownership depends on money that is paid to the main owner by the
person who wants to use that owner's property.
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4. Franchising – In this type of ownership, the name is used by other person and for this
purpose, he pay some amount of money or kind to that person.
M2 :
In the UK’s hospitality industry, there is a well-known famous that is Marriott Hotel. It is
a five star hotel which provides luxury services. It was found by Alice and J. Willard Marriott in
the year 1927. It has more than 4000 hotels across the world (Ruetzler and et.al., 2014). It
provides various types of services like social events, meetings and packages. In its company's
products it included the Hotels and Resorts that are generates revenue is 23 billion dollar and net
income is approx. 1.37 billion dollars.
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1.2 discussion about the organizational structure of Marriott Hotel.
In organisational structure, there are different types of posts which are earlier defined and
on that, there is a person posted on that positions. The organisational structure of hotel Marriott
consists of a general manager and in this, there is an assistant manager or executive assistant
manager (Wang and Tsai, 2014). Those managers control the organization and increase growth.
In Hotel Marriott there are a unique organizational structure. In its structural dimensions, there
are five types of structures that are Formalization, Specialization, Centralization, Personal Ratio
and Hierarchy of Authority.
1.3 The role of hospitality related organizations and professional bodies.
In this context, the research is about the role of organizations which relates to hospitality
industry in UK. This industry is very vast and growing industry. It has many sectors and number
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Illustration 1: Organizational Structure of Marriott Hotel
(Source: Hotel Organization: An Introduction, 2015)

of people are working in it. There are various number of the organizations related to hospitality
industry and it increases year by year (Sonmez and et.al., 2016). The main objectives of these
firms are same such as designing, implementing and monitoring the public policies and
designing the strategies within the tourism and hospitality industry. In these objectives, it is
included the co-ordination between vertically and horizontally at the different levels of the
industry. It organizes different type of funding policies and benefit services. In types of such
organizations, the industry is categorised as government and non-governmental organizations,
social and environmental organizations, state sponsored economic agencies. The important role
of these organizations is recognised as sub national, trans territorial and super national lines
because it is changing nature of industry.
Role of different businesses in hospitality industry : there are many organizations which run
and operates in this sector. Here, discussion about some major businesses :
 Hotel and Accommodation – it is a business sector which provides many services like
stay, food, house keeping etc. (Kim, Choi and Li, 2016). It needs to check the operations
that provide a quality experience to the customers during their staying period.
 Food Service – it is an essential position and its main objective is to satisfy the
customers. So for this purpose the food service manager need a training program and
required skilled and disciplined employees for this food service management.
 Travel Agents – they have a wide range of responsibilities like plan their customer's
trips, entertaining them and organise their transportation in perfect manner.
TASK 2
2.1 Analysis of the staffing requirements of different hospitality businesses.
Staffing is known as the process of acquiring, retaining and deploying of the proper
quality and quantity of the manpower. Its main purpose is to create the positive impact on the
effectiveness and satisfaction of the company. This industry is a labour oriented business and it
has many job roles in a wide range of sectors (Stansbie, Nash and Chang, 2016). There are many
issues regarding the staffing within industry. The main issue is to provide the best possible
personal services. According to the world Travel and Tourism Council, it estimates that there are
many positions in this sector. There are also big opportunities for youth, women and semi-skilled
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people. In the UK, there are approximately 7% of the manpower are works in this hospitality
industry. It means every 14 working person in UK is employed in this industry. In this industry,
jobs are raising condition and it is an opportunity because of shortage in labour and skills that are
important for this purpose (Kim, Choi and Li, 2016). There are number of ageing people who
travel and it is increasing. The major features of the job roles in this industry are given as below:
 There are no aspirations for company's employee because majority of job opportunities
are not permanent.
 This sector is denied by the young people and women.
 People preferred comforts in terms of their special life conditions and in this sector most
of the job roles are flexible in working hours and arrangements.
 This sector is low qualified sector and low rate in majority of seasonal job.
 It has a rigid structure that occupational with traditions in terms of job roles and services.
 This industry relies on a big percentage of workers (Neirotti, Raguseo and Paolucci,
2016).
Although, this is growing industry but there are few demerits of the different job roles. For
example there are low wages provides to the man power in most of the positions, working hours
will be increase like anti social, job roles can be stressful which putting emotional pressures on
the employees and they also face a range of health and safety issues within the organization.
2.2 Discussion about the roles, responsibilities and qualification requirements for hospitality
staff.
The job of the staff member and employees of the hospitality industry is very complex
and it has wide range of duties and responsibilities. The main thing is they have proper
experiences in this field. They also have qualifications like :
 They are able to complete their work within an agreed time period.
 They work multitask and prioritise effectively (Mejia, Phelan and Aday, 2015).
 They should be able to guide all employees which works under them and give them a
positive direction when they deal with customers.
 All staff members understand the needs of the organization in their daily work.
 They show their commitment to organizational policy and standards.
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 They are able to build a report with team members and managers so that it encourages
better communication between management and team members.
 They should able to communicate with team members simply on a regular basis.
 All staff members support their customer promises and customer service standards (Fong
and et.al., 2016). It will ensure that the team is working for achieving the target
customers.
The main things related to the competencies of a business which is a service provider in
the hospitality industry is includes major points that are adaptability, engaged, business focused,
orientated, integrity, hospitality focused, managing relationships etc. Role and responsibilities for
the staff members of this industry are as follows :
1. The staff members should ensure all cleaning schedules are carried out to the desires
standards.
2. They should ensure that all appliances and equipments are operated in standard manner
with their manufacturer's instructions about operating and it cleaned periodically.
3. They perform duties in line with their pre fix operating procedures.
4. They all should assist in maintaining quality levels of services and products on regular
basis (Ruetzler and et.al., 2014).
5. They should assist in the inventory receiving operation when it is required.
6. Their main responsibility is to identify Stewarding needs it includes setting up and check
all conference or banquet event orders.
7. It is also a duty that they maintain co ordination with other departments of that
organization.
TASK 3
3.1 Analysis the managerial, operational and legislative issues resulting from recent
developments affecting the hospitality industry.
In this hospitality industry, there are many operative, managerial and legislative
problems. These problems are resulting from the recent developments. These are faced by this
industry. The major operational issue is there are shortage in trained and skilled labour. This
issue and its impacts can be identified in various geographically diverse companies. It leads to
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the server issue for the expansion of this industry. The manpower of this sector is shrinking so it
is the most significant issue and it faced by all over the world.
In managerial issues, the major challenge which is being faced by the organizations is
developing better profile of the customers. This profile is most important for the success of the
service business. It increases the communication activities of that particular organization in this
sector. This issue is comes because the diverse nature of the customers. In these days the hotels
and organizations try to provide customized and excellent guest services to their customers.
As far as the legislative conflicts are describes, for this sector most of them are directed
towards the preservation of the environment that are affected through the routine activities of this
industry. For this purpose the industry tend to take up so many resources like electricity, water
etc. There are many legislative issues which have been applied by the national governments for
securing these resources. So there are many difficulties and challenges for the recent
developments which affect this industry.
3.2 The current image of the hospitality industry.
In this industry there are included food, leisure, beverages and accommodation services
for all type of organization. For these services it contains restaurants, hotels, bars. This industry
is very optimistic and it expects a better and brighter trend. There are economic landscape is
progressing so there will be a change in the new trend that people will now intend to interested in
value of travel. There are a big emphasis on content marketing, its main objective is to reach a
wider audience. This is the ultimate way to get the word out except the traditional advertising.
This industry is grown up by interactive social media platforms, news letters, webinars, e books,
engaging blogs and many more things. It will enable to reach brand in minimum time. In
addition, now days people give more priorities to direct booking and make their transactions
threw online because of fresh contents, frequents, trouble free transaction modes. This will help
in imperative to stay ahead of the competition.
TASK 4
4.1 Presenting the justified predictions for potential trends and developments in hospitality.
In the whole world this industry is one of the most important because it generates billions
of dollars and also gives many jobs to their related employees. This industry is very large and it
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directly and indirectly employs staff in various professions including air travel industry, hotel
industry, tourism and other industries. This sector majorly relies on presence of leisure and
disposable income of its clients so there are many services in this sector are enjoyed during the
leisure time period.
This sector is an essential because it is revenue earner in various economies especially
those which rely on travel and tourism as a main important source of income of that government.
It is very sensitive industry and it depends on political and economic stability of different
economies and destinations. There are drastic revenue losses if there are political and economic
instability by such economies. So it is important to discuss about this sector in relation to present
threats and available opportunities toward future trends. Both are utilized in ascertaining these
trends. The implications of such trends in this industry is a short term decline and this allows a
long term growth of the industry. This industry has declined recently because there are an
adverse effect of financial crunch. In UK there are many interventions
4.2 An impact analysis for the predicted trends and developments.
In respect of future trends there are most considerable things are customer service and
better facility to them towards the hotel sector of the hospitality industry. In the given scenario,
there are occurring in respect of the technological aspects like confirmation is also check threw
mobile. About to future it will consider that it is too much necessary in realising the fact that a
huge significance be made with the new technology. Further, it is associated with the materials
and real time marketing on a continuous process that is important for this industry. In this,
marketing is associated with real time and this will be taking place on a routine basis and there is
requirement of to get incorporated that are generating guest especially by the full support of the
social media.
CONCLUSION
Hospitality industry is a consistently changing and fast growing industry and in this
sector there is a requirement of better understanding the relationship of service provider and
customers. In this report the primary focus on the service based industry. This sector is very vast
and it need to pay attention on several issues such as new trends, changing demand and needs the
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application of the appropriate structures. The employment needs the best people in this sector
with proper knowledge and experience so that they could provide best services to their customer.
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REFERENCES
BOOKS and JOURNALS :
Neirotti, P., Raguseo, E. and Paolucci, E., 2016. Are customers’ reviews creating value in the
hospitality industry? Exploring the moderating effects of market positioning. International
Journal of Information Management, 36(6), pp.1133-1143.
Mejia, C., Phelan, K.V. and Aday, J.B., 2015. Framework for success: overcoming contemporary
challenges of Western expatriate managers in the Chinese hospitality industry. Journal of Human
Resources in Hospitality & Tourism, 14(2), pp.107-132.
Fong, L.H.N.. and et.al., 2016. Experimental research in hospitality and tourism: a critical
review. International Journal of Contemporary Hospitality Management, 28(2), pp.246-266.
Ruetzler, T. and et.al., 2014. Perceptions of technical skills required for successful management
in the hospitality industry—An exploratory study using conjoint analysis. International Journal
of Hospitality Management, 39, pp.157-164.
Wang, Y.F. and Tsai, C.T., 2014. Employability of hospitality graduates: Student and industry
perspectives. Journal of Hospitality & Tourism Education, 26(3), pp.125-135.
Sonmez, S. and et.al., 2016. Simulation modeling of occupational health of tourism and
hospitality workers.
Kim, W.G., Choi, H.M. and Li, J.J., 2016. Antecedents and outcomes of migrant workers’
sociocultural adjustment in the hospitality industry. International Journal of Hospitality
Management, 58, pp.1-12.
Stansbie, P., Nash, R. and Chang, S., 2016. Linking internships and classroom learning: A case
study examination of hospitality and tourism management students. Journal of Hospitality,
Leisure, Sport & Tourism Education, 19, pp.19-29.
Kim, W.G., Choi, H.M. and Li, J.J., 2016. Antecedents and outcomes of migrant workers’
sociocultural adjustment in the hospitality industry. International Journal of Hospitality
Management, 58, pp.1-12.
Online
Hotel Organization: An Introduction. 2015. [Online]. Available
through:<https://www.etravelweek.com/imported/hotel-organization-introduction>