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The Contemporary Hospitality Industry – PDF

   

Added on  2019-12-03

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Contemporary Hospitality Industry1

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3LO1- UNDERSTAND THE CURRENT STRUCTURE OF THE HOSPITALITY INDUSTRY.31.1 The current scale, scope and diversity of the hospitality industry.........................................31.2 The organizational structure of different hospitality organizations.......................................41.3 The role of hospitality related organizations and professional bodies...................................5LO2- UNDERSTAND STAFFING IN THE HOSPITALITY INDUSTRY..................................62.1 The staffing requirements of different hospitality industries.................................................62.2 The roles, responsibilities and qualification requirements for hospitality staff.....................6LO3- UNDERSTAND RECENT DEVELOPMENTS AFFECTING HOSPITALITY ................83.1 Analyse operational, managerial and legislative issues resulting from recent developmentsaffecting the hospitality industry.................................................................................................83.2 The current image of the hospitality industry......................................................................10LO4 BE ABLE TO RECOGNIZE POTENTIAL TRENDS AND DEVELOPMENTS INHOSPITALITY .............................................................................................................................104.1 Justified predictions for potential trends and developments in hospitality..........................104.2 An impact analysis for the predicted trends and development............................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................132

INTRODUCTIONHospitality industry is considered as the fastest growing industry in the whole world thatcontribute in enabling employment opportunity by delivering 72.4 million jobs within theindustry (Moutinho, 2011). In the contemporary scenario, hospitality industry mainlyconcentrates on accomplishing the leisure and luxurious requirement of their customers.Contemporary hospitality industry focus on providing wide range of services that isaccommodation facilities, logging services, food services, travel services, tourism services etc.The main aim of present report is to understand the current structure as well as scale of UKhospitality industry. However, the report will also focuses on understanding the staffingprocesses as well as roles and qualification requirement of the hospitality staff to render servicein the industry. From the report it also focus on current structure of UK hospitality industryinclude wide scope as well as diversity of products and services like food, drink,accommodation, restaurant, conference and banqueting etc. however, the report also understandthe staffing requirement in the hospitality industry that is managerial staff, food service staff etc.Lastly, it will also understand the recent development and potential trends that are influencingand affecting the hospitality industry. LO1- UNDERSTAND THE CURRENT STRUCTURE OF THEHOSPITALITY INDUSTRY1.1 The current scale, scope and diversity of the hospitality industryHospitality industry is consider as one of the finest service industry that focuses onproviding services to their customers and guests (Richardson and Butler, 2012). The mainpurpose of hospitality industry is to meet the deluxe and leisure requirements of their customersby rendering various services like accommodation, food service, travel and tourism services etc.There are around 46000 hotels and guests houses in the UK that contribute an annual turnoveraround £40 billion in the UK economy. The scope of hospitality industry is very huge as itpossess of different segment like hotels, restaurants, bars, motels, clubs etc. Therefore,hospitality industry of UK mainly contributes their leading share to enhance the growth ofeconomy that will create job opportunities in the UK (Nickson, 2013). However, UK is among3

the global traveller destination with 32£ traveller in the year 2013 thus, hospitality industry bringforth £4.25bn turnover contribution in the economy. Therefore, due to innovation, increasing level of services and facilities, future trends etc.hospitality industry focuses on diversifying their activities in the UK market so that they shouldimpart their adequate contribution in raising the UK economy (Gin Choi, Kwon and Kim, 2013).Hospitality industry has diversified their range of services for instance food, drinks,accommodation, conference and banqueting, leisure facilities and their level of service orcustomers base etc.1.2 The organizational structure of different hospitality organizationsOrganizational structure is termed as the relationship between group or individual andvarious departments existing in the organization. For instance, there are different hospitalityorganizations like hotels, restaurant, pubs etc. thus, all hospitality organizations have differentstructure. Hospitality organization that is hotels mainly focuses on functional structure as thereare two important department that is operational and functional department (Wang, 2013).Operational department of hotel mainly consider services like food preparation, accommodationservices etc. Food preparation: The hotel primarily focuses on preparing food activities for thismanager or department has to take care that they would use fresh vegetables and otheringredients to prepare food so that it may not affect the health of their visitors.Accommodation services: The operational section of hotel also focuses on renderingaccommodation services to their guests (Pechlaner and Volgger, 2012). It refers torendering quality rooms and suites for guests those are adopting or using the services ofhotel. It is the duty of operational department manager that they must render goodambiance rooms so their guests so they can have enjoyable stay in their hotel.Moreover, hotel also focus on functional areas that is managing human resources,finance, marketing etc. The important functional areas of the hotel include human resourcedepartment that manages manpower inventory in the hotel so that superior service can beprovided to their guests. However, organizational structure also consider functions likemarketing and investing their finance in the different areas to render quality services to theirguests (Bharwani and Jauhari, 2013).4

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