New Venture Creation: Ta-Bi Bikes in London

NEW VENTURE
CREATION
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Executive Summary
Ventures are new businesses which entire the market and get in more varieties in the
market for the customers to select their products and services from. The following report is going
to discuss a new venture which is entering a new market and the planning which is required in
order to be able to make a place for themselves in the market. The new venture which has been
selected in the further report is Ta-Bi Bikes which is going to be operating in London. The
organization is going to not just provide the clients with rides from one location to another on
Bikes but also rent out Bikes which is authentic and the trust of the clients can be gained easily.
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Marketing plan.............................................................................................................................5
Management team and company structure..................................................................................9
Financial plan ................................................................................................................................10
Sources of funding ....................................................................................................................10
Cash flow forecast for one year ................................................................................................10
Profit and loss statement ...........................................................................................................11
Balance sheet ............................................................................................................................12
Contingency plan.......................................................................................................................13
Break-Even analysis ..................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Business name- The proposed name for this business idea is Ta-Bi Bikes in which Ta-Bi stands
for “Taxi Bikes” which showcases the services which are being provided by the company to the
customers for achieving high level of customer engagement.
Business description
The company tend to provide services like rental bikes to the customers so that customers can
rent a bike and make their travels to their desired location and in this the charging will be done
on different aspects like time duration for travelling or distance covered by the bike. With that
Ta-Bi Bikes also tend to provide services like bike taxies in which single customers will be
provided by bike drivers just like car taxies. Through which single customers can plan their
journey efficiently and can achieve fast transportation between places at low pricing while
avoiding the time consumption in traffic jams in this the pricing is based on distance covered by
the bike between places.
Opportunities for Ta-Bi Bikes- Company tend to provide its rental bike services to the
customers which they can order through the means of mobile application and company website.
This is an effective way through which company can also make its creative advertisements and
by which it can achieve high level of customer engagement at reduced pricing (Dabara and et.al.
2018). With that since organizational services are being provided to the customers in the form of
rental bike in which the pricing is based on two different aspects through which company can
achieve high profit margin and achieve efficient economic growth.
Description of services- Ta-Bi Bikes tend to provide services like rental bike to the customers
which they can order or book a ride through the mobile application. Apart from utilizing rental
bike services company also tend to provide services like bike taxies in which customers will be
having a taxi like service through which they can use for travelling between different places
(Paul, Das and Mathur, 2020). This has to be provided through mobile application and in which
customers are empowered to make their travel schedules so the high level of accuracy can be
achieved.
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