Assignment: Contemporary issues in travel and tourism
Added on 2021-01-01
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Contemporary issues intravel and tourism
Table of ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 Issues currently driving change in the travel and tourism sector.....................................31.2 Analyse different issues using methods and resources.....................................................4Task 2...............................................................................................................................................52.1 Current trends influencing change in the travel and tourism sector.................................52.2 Analyse current trend using appropriate techniques and resources..................................7Task 3...............................................................................................................................................73.1 Analyse how travel and tourism businesses could respond to change.............................73.2:Strategies on how selected travel and tourism businesses could respond to change.......83.3 Justify strategies for how selected travel and tourism businesses could respond to change.9Task 4...............................................................................................................................................94.1 Impacts of issues and trends that drive change in the travel and tourism sector.............94.2 Discuss the likely consequences of businesses failing to respond to marketchanges................................................................................................................................11Conclusion.....................................................................................................................................11References .....................................................................................................................................12
IntroductionTravel and tourism refers to when individual or groups travel for pleasure or business.Travelling includes internationally or within the country person is staying. Contemporary issuesis a social issue which includes changes in environment due to use of modern technology orenvironmental factors. It is a problem that influences the behaviour of many individual in thesociety. In this report, Thompsons holidays is taken as a tour operator and Costa Rica is thedestination. Thompsons holidays is one of the top tour operator in the world based on SouthernAfrica. They have more than 40 years of experience in this field. Costa Rica is a country inCentral America and one of the best tourism places in the world. Issues which are faced by thetourism sector will be discussed. Current trends which are influencing this sector and how it canbe improve with techniques and resources is explained below. Strategies will be develop andjustify that how tourism sector will respond to issues and trends which are driving changes.Task 11.1 Issues currently driving change in the travel and tourism sectorCosta Rica is one of the attractive tourist destination in the world especially their capitalSan Jose. But as the time passes tourism sector and its working has changed dramatically. Thereare different issues which are changing this sector which are explained below,Fast changing technology: In the present era, technology has become the core part forthe customer who are travelling all over the world which includes Maps, virtual booking etcwhich has negative as well as positive impacts. Few technology changes are described below,Virtual booking: With the help of many tour operators like Thompsons it is now easy tobook a tour to any country in the world from a single click. It helps the customer to compare theprice, set their plan according to their comfort and budget from their home. But on the other sidechances of robbery, hacking is also increase due to which customers are now avoid to usetechnology for booking as much as they can. There are many cases where tourist has lost all theirmoney due to hacking while they were booking their hotels.(Wachowiak, 2016). GPS: Now its easy for the customer to reach their destination with the help of their phoneas whole Costa Rica or any other country map can be seen with the help of GPS. But on theopposite side, chances of showing wrong or false information is also high. Tourist could get lostwhile using technology which break their trust over technology.
High disposable income: Capacity of spending for pleasure and fun is increasingsignificantly due to increase in per capita income. As this is the reason tourism sector accountsfor 20% GDP of the Costa Rica. Research shows that tourist who visits to Costa Rica spendsUSD 200-400 on a daily basis (Business tourism, a rising sector for costa Rica's economy, 2017)Tourist are paying hefty amount of money on dangerous sports due to which many people aredying. More than 100 people in costa Rica have lost their life while trying sports. Environmental factor: Costa Rica government is aware of their environmental issuesand try to resolve it before becoming worse. Due to increase in tourist frequency, amount ofwastage or garbage is also increasing significantly. Increase in wastage makes the cityunbearable to live which will leads to reduce in tourist numbers.(Smith, 2015).1.2 Analyse different issues using methods and resourcesIssues which faced by the tourism sector in Costa Rica and affecting their business ingreater extent is given below,Increase in pollution: San Jose is one of the most attracting cities in Costa Rica. But dueto increase in number of tourist, number of vehicle used in the city also increase which leads torise in population. City has faced number of problems which was caused due to high pollution inthe city. Local government has tried their best to reduce tourist wastage but did not getsucceeded till now. Increase in prices of basic products: Due to increase in demands of products, localretailer has mark up their prices to earn more profit. It directly affects the local citizens in anegative way as they also have to pay more for the products which they were buying in lesserprice. This decreases the disposable income for people living there which create negative impacton the economy of country.Task 22.1 Current trends influencing change in the travel and tourism sectorCosta Rica is one of the top visited countries in the world and this is because of thedifferent types of trends and adventure sports which can only found in this country. Uniquenessof the country is the only key factor which allures the tourist from around the world. Differenttypes of trends which changes the tourism sector is discussed below,
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