This report delves into the contemporary issues driving change in the UK travel and tourism sector. It analyzes key factors like e-tourism, social media, transport system development, political unrest, terrorism, Brexit, and increasing pollution. The report further evaluates current trends such as grey tourism, gastronomy tourism, well-being tourism, spiritual tourism, adventure tourism, and dark tourism. It examines how Whitbread businesses, including Premier Inn, Restaurants, and Costa, can respond to these changes through strategic planning and implementation. The report concludes by highlighting the impacts of change on the sector and the consequences of failing to meet evolving demands.
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