Contemporary issues in Travel & Tourism
Added on 2020-01-07
19 Pages5676 Words145 Views
Contemporary issues inTravel & Tourism1
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................41.1 Identification of current issue in tourism sector....................................................................41.2 Current issue using appropriate method and resources..........................................................5Task 2...............................................................................................................................................72.1 Current trends influencing changes in the UK with the latest available statistics data.........72.2 Expansion of Niche tourist market with current trend...........................................................8Task 3...............................................................................................................................................93.1 International airline group business respond.........................................................................93.2 Develop strategies on how international airlines group businesses could respond to change....................................................................................................................................................113.3 Justify the selected strategies for the international airline group businesses.......................11TASK 4..........................................................................................................................................124.1 Impact of issues and trends that drive change in travel and tourism sector.........................124.2 Consequences of the businesses failing to respond to the market change...........................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................153
INTRODUCTIONThe travel and tourism is considered as one of the emerging sector of the country. Thereare certain contemporary issues that are affecting the course of company operating in the samesector. In this, the purpose of the tourism is to provide better experience to their consumer byproviding them transportation and other leisure activities. Further, the main aim of the travel andtourism industry is to create different picture of the place in mind of consumer so that theindividual can visit again. Therefore, it covers the service industry into two divided parts oftangible and intangible segments. The tangible part covers transport system and the hospitalityservices. On the other hand, transport service comprises of road, air, rail, aeroplane, water etc.while hospitality service encompass accommodation, foods, and beverages along with tour,safety, insurance, and banking. Further the intangible services include rest and relaxation,adventure, fun etc. Hence, tourism begins when people tends to enjoy their holidays with nowork or public holiday with a prior plan of travelling (Bernick and Boo, 2013). Tourism is one ofindustry which gives more profit in less investment. Government earns more revenue from thisindustrial sector. Along with this, it also helps in creating new developments. Furthermore, itprovides more employment opportunities for the general people. The present report includesdiscussion on various aspects of tourism in the context of various organizations.TASK 11.1 Identification of current issue in tourism sectorThe business scenario of the travel organizations has witnessed significant change in thelast decade which has had major impact on them. Thus, this type of the industry faces manychallenges due to changes in their consumer demand (Gössling, 2013). It also affects thedemography, economy, interest rates etc. Thus, the major challenge for the tourism industry is toprovide service according to the taste and preference of customer. Therefore, any of the majorand minor changes influence the travel and tourism industry. These indicate growth of thisindustry by creating new situation.Government policy – The tourism witness the change by the government policy becausethe tax rate is higher in UK (Moriarty, Jones and Rowley, 2008). Often, tourism increases4
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