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Contemporary issues in travel and tourism (Analyse current trends using appropriate methods) It is essential for all business entities to examine all current trends that are taking place according to the present world. Thus, higher authorities have to use effective stages which helps them to deal adverse situations. By demonstrating all appropriate steps and methods managers of Thomas cook will easily recognisecurrentmarketanddeliversomething good to customers. These products are – cruise, Adventure, eco- tourism,medical,transportationservices, accommodation, Golf, polo, religious tourism film tourism, wellness. As per the above graph it has been analysed that the number of tourists was high 7.4 in 2014 whereas in 2016 it was increased by 8.4%. along with this, the main aim of country to reach this rate to 15.3 by 2025.But in recent years, several changes have been taken places. There are certain appropriate tools and techniques that can used by firms in order to determine needs andwantsofcustomers,suchas-Qualitative, Quantitative, Primary, Secondary Following are the tourism products that must monitor by Thomas Cook. Firm also have to focuses on improving the quality of its offerings in order to get high returns in a certain time period. Apartfromthis,thereareseveralimportant measureswhichaidsingatheringdataand informationaboutcustomersneedsandother market trends. Thisconsiderationis taken into accountsoastomakeavalidconclusionor decisions. With this assistance, management can easily invest in travelling sector. Environmental friendlytourpackagesprovidesmoregrowth ratherthanotherholidaypackages.But adventuroustourishighlyfamousamong customers, it ensures a firm to take the advantage of different places. Out of all this, many people are generally visit UK in order to spent their holidays. Adventurous tourism is one of the most significant market which helps in increasing profits and sales of Thomas Cook. Introduction Conclusion Techniques