Tour Operation Management of Thomas Cook
Added on 2020-01-23
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Tour OperationManagement1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Effects of current and recent trends and developments on the tour operator industry..........3TASK 2............................................................................................................................................42.1 Assess the stages and time-scales involved in developing holidays .....................................42.2 Evaluating the suitability of different methods of contracting for different components ofthe holiday and different types of tour operator..........................................................................62.3 Calculating the selling price of a holiday from given information below.............................7TASK 3............................................................................................................................................83.1 Evaluates the planning decisions taken for the design of new brochure...............................83.2 Assess suitability of alternatives to a traditional brochure and recommend most appropriatefor the tour package.....................................................................................................................93.3 Evaluate the suitability of different methods of distribution used to sell holiday fordifferent types of tour operators.................................................................................................10TASK 4..........................................................................................................................................114.1 Evaluate the different strategic decisions made by the different types of tour operator indifferent situations.....................................................................................................................114.2 Compare tactical decisions that could be taken by selected tour operator in differentsituations....................................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................142
INTRODUCTIONTravel and tourism sector is having great opportunities in the market. It has been noticedthat the tour planners and operators plays vital role in the success of sector. The tour planner aremainly responsible for arranging and managing all the services related with travelling package sothat they can easily satisfy the leisure and luxurious need of the travellers (Dezdar, 2012). Incurrent market conditions the tour operators are focused towards improvement in services as percustomer needs so that goals and objectives can be accomplished in appropriate manner. Thereare various tour packages that are available in the market. Tour operators are also focusedtowards advancing the coordination with hospitality organisations so that better opportunities canbe identified in order to meet objectives (Damonte, 2013). Current report will focus on work culture of Thomas Cook in order to understand the keyaspects that relates with the tour operation management. It is considered as one of leading touragency that operates business activities in diverse nations. It will focus on strategies that helps ineffective measurement of steps that are essential for creation of tour package. Furthermore, itwill also studies the various trends are enlargement of the cruise marketplace, outgrowth of the e-commerce, funded airlines etc. Along with that the supportive statements like research, planning,marketing of tour plan will also be analysed in the report.TASK 11.1 Effects of current and recent trends and developments on the tour operator industryAs per the detailed study, travel and tourism sector is having great opportunities in themarket. It plays a vital role in development of economic system by using its diversity. In additionto this, the tour operators are essential section of the sector that provides wide range of servicesto the customers as per their needs and requirements. It has been noticed that the Thomas CookPLC mainly focuses on designing of travel packages as per different needs of customers(Jayawardena, 2013). There are various segments that need to be consider by the businessesduring creation of tour package. The tour operator services are mainly classified in two sectionswhich are named as inbound and outbound services. Inbound tour operators provide services tocustomers who visit to UK from some specific purpose. It has international scope and cover3
various aspects of international visitors. On the other side, outbound means the services are beingoffered to residents within nation (Voxted, 2011). It has domestic scope and provide support todevelopment of industry. Market conditions has changed in diverse manner and now ThomasCook and other firms are focused towards better customer service in reference to travelling,accommodation, leisure activities, etc.It has been noticed that the tour operators are nowadays more focused towards use of e-commerce. It is because e-commerce has become one of critical section that has enhancedopportunities for the sector in diverse manner. Customers has started using internet services fortour plan booking and other activities (Buck, 2011). It has forced Thomas Cook PLC to enhanceits focus on designing of websites so that key need of client can be accomplished in appropriatemanner. Therefore, with the help of e-commerce activities it will also benefit the customers asthey would ensure online booking of their packages. It saves time period and allows businessesto deliver services in the best way (Keillor, 2007). It also helps Thomas Cook in targetingcustomers more towards businesses which also enhances the opportunities for the sector. Companies has also started performing various activities that provides effectiveidentification of customer needs. As per the consideration of customer needs the business firmsare having formation of plans and packages. It provides long term sustainability and leadsbusiness to impressive level of success (Lee, 2011). Number of technological tools are beingused by management of Thomas Cook PLC to have improvement in services and provides bettersatisfaction to the customers. Number of budget services are also being introduced in the marketthat allows businesses to have sustainable development. Budget hotels, airlines, etc are the bestexample of low cost services. It attracts more customers and provide better satisfaction level. TASK 22.1 Assess the stages and time-scales involved in developing holidaysThere are number of stages that need to be consider by the tour operators while having adevelopment of holiday packages. Thomas Cook PLC is one of leading tour operator and it dealswith various customers that belongs to different needs. In this respect, it is significant formanagement to have proper segmentation of travellers so that development of holiday packagescan be accomplished in appropriate manner (Peters, 2013). Thomas Cook is planning sightseeing4
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