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Tour Operations Management Report of Thomas Cook

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Added on  2020-07-22

Tour Operations Management Report of Thomas Cook

   Added on 2020-07-22

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Tour Operations Management Report of Thomas Cook_1
TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1TASK 1............................................................................................................................................11.1Analyse the effects of current and recent trends and development on the tour operatorsindustry...................................................................................................................................1TASK 2 ...........................................................................................................................................32.1 Assess the stages and timescales involved in developing holidays..................................32.2 Evaluate suitability of various methods for different tour components of different touroperators.................................................................................................................................42.3 Calculating the selling price of holiday package..............................................................5TASK 3............................................................................................................................................83.1 Designing and planning a brochure..................................................................................83.2 Suitability of alternatives to traditional brochure for different tour operators ................93.3 Various distribution techniques used for selling tour packages.....................................10Task 4.............................................................................................................................................114.1 Different strategies and decision that is formulated by different tour company............114.2 Comparison between tactical decision taken by Thomas Cook.....................................11CONCLUSION:.............................................................................................................................12REFERENCES:.............................................................................................................................14
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INTRODUCTION:Tour operation management is basically of all the factors that is needed for packaging forthe tourist. The tour operator is operating for generating revenue for themselves and for country.For this purpose, they provide different types of products and services to customers and promotethem for grabbing their attention. Along with this they also provide some unique services totourist in order to gain profit. The present report is based on Thomas Cook which is one of thefamous tour operator company in UK. It provides range of products and services to customers foraccomplishing success and gain profit. The report covers recent trends and developments intravel and tourism. Along with this, Effectiveness of various methods of contracting for differentcomponents of holiday packages will be discussed. Apart from this, Suitability of variousdistribution techniques used for selling tour packages will be analyzed. TASK 11.1Analyse the effects of current and recent trends and development on the tour operatorsindustryHospitality and tour and travelssector is the fast growingsector which provides variousservices and facilities to thecustomers (Allahyari, Salari,and Vigo, 2015). Thomascook company needs toprovide best holiday plans andoffers to their customersweather it can be holiday orany adventures tour, they needto adopt current trends andplans to enhance the customerreach, along with they takeDomestic Tour Operators:generally domestic touroperators are those operatorswhich organise the tourpackages for existence peoplesin which travellers travellingwithin own country. It could national park tours andAlaska tours or many more Outbound touroperators: these types of touroperators make tour plans forthose travellers who living inone country but wants to planInbound tour operators: Inthis category tour operatorarrange travelling for nonresident peoples but the wantto travel another country.These kinds of tours is calledtour operator. In this kind oftour operator they facing theissues of language it isdifficult for the passengers tounderstand the languages ofother countries. Specialist touroperator: Specialist tour1
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help and guide lines from mapsand along with that they alsoneed to adopt new attractivechanges to compete with othertour operator company. to go in another country. Like in which company needsto plan attracting offers andexciting prices through whichthey attract more clients andtraveller for their tour plan(Byrnes and et. Al, 2016.).Overall it makes overall planaccording to the needs oftravellers. Preferred locationwould be Europe and any othercountry it depends upon thechoices of passenger wherethey want to go according tothat it is the duty of touroperator to provide the planaccordingly. operator are the operators whoare well specialist to arrangethe special destination tourpackages. Thomas Cook needsto operate the plan which ismost demanding and attractivetour packages (Filby, Stockinand Scarpaci, 2015. ).There are differentfactors which affects thebusiness Technological factor:it is the mostsignificant factor whichaffects the overallcompany in terms ofpositive and negative.Company needs toadopt the latesttechnology andstrategies to attract thecustomer attraction andsatisfaction level. Expansion Of airlines:this factor is the mostconsiderable factor forthe company to beconsider if the prices ofairlines company goesdown its impact on the2
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