Contemporary Issues in Marketing: Importance of Digital Marketing Tools

Contemporary Issues
in Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Digital communication channels.................................................................................................3
AIDA model................................................................................................................................5
The importance and application of digital marketing tools in contemporary marketing............6
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
Marketing includes set of activities that helps the company to persuade more customers
towards the brand. The marketing helps the company to enhance the sales and create effective
brand image of the company (Bala and Verma, 2018). This report it based on Tesco. It is a
multinational groceries and general merchandise retailer. The headquarters are in UK. There is
evaluation of different marketing tools and techniques that can be used by business organisation.
The importance and application of the digital tools is examined in this report.
MAIN BODY
Digital communication channels
Digitalization is changing the way business organisation operate. The use of best tools
and techniques help Tesco to operate effectively. There is need to use updated technology as it
makes the company successful and reach more customers. The various digital channels being
used by Tesco are as follows:
Social media: The use of social media helps to enhance the position of the business. The
company is able to establish the position on Instagram, Facebook, Twitter, LinkedIn to promote
the products of the company (Pandey, Nayal and Rathore, 2020).