Impact of SWOT and PESTEL Analysis on Ryanair's Business Operations

Context of Business

EXECUTIVE SUMMARY
Currently, due to pandemic sales and profitability of airline industry affected
adversely. In this, leaders and managers of concerned industry have accountability to take
significant measures for business activities or operations. This report is based on Ryanair
which believes in offering airline services to the customers at highly lower prices. It can be
summarized that by using transformational and democratic style company can meet goals.
Further, it can be stated that both macro and micro factors have significant impact on
business operations. It can be entailed that CSR and ethical framework of company seems
sound as Ryanair investing more funds in advanced technologies.

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
1. Assessing SWOT and PESTEL analysis in the context of Ryanair...................................3
2. Evaluating how factors pertaining to PESTLE and SWOT affects business operations...5
3. Comparing & contrasting different styles of leadership and commenting on Ryanair......6
4. Recommending suitable leadership style to Ryanair which helps in meeting business
objectives................................................................................................................................8
5. Commenting on social responsibility, Response and Obligations in Ethics with regards
to Ryanair.............................................................................................................................10
CONCLUSION........................................................................................................................10
REFERENCES.........................................................................................................................11

INTRODUCTION
In the context of business unit, there are several factors which closely impacts
organizational operations and functions. Hence, it is an accountability of manager to develop
competent strategic and policy framework by evaluating all the factors including both internal
and external. In UK, airline industry plays a significant role in economic growth and
development and it contributes 1.2% in national GDP. Now, this industry is facing stiff
competitive situation as several players offering aviation services at lower prices. In order to
cope up with this, firm is required to come up with innovative aspects so that competitive
advantage can be gained. For this project, Ryanair has been selected, a budget airline in
Europe, which offers effectual services to the customers at suitable prices. In this, report will
provide deeper insight about the impact that micro and macro factors have on Ryanair.
Further, it will shed light on the leadership style which prove to be more beneficial for the
concerned business unit. Along with this, report will highlight social responsibilities and
ethics associated with airline business.
1. Assessing SWOT and PESTEL analysis in the context of Ryanair
Ryanair is operating at global level so there are numerous factors which directly
impacts its activities in the following manner. Hence, for getting success company needs to
develop framework after making evaluation of both internal and external environment.
Through Pestle, business organization can assess macro factors which impacts position at
marketplace. Further, SWOT analysis tool furnishes information about the aspects in which
company is highly capable for capitalizing opportunities available at marketplace.
SWOT analysis of Ryanair
Strengths:
Company is gaining high competitive advantage by maintaining and offering services
to the customers at lower prices (Ryanair SWOT: low costs remain the key strength, even as
customer service enhancements take root, 2021). Along with this, financial position and
performance of Ryanair is good in comparison to its competitors. Further, business unit has
secured leading position in terms of fleets and network or routes. Ryanair is known as
cleanest and greenest airline in European Union.
Weaknesses: