Purpose and Principles of Organisational Communication

CONTEXT OF BUSINESS

Table of Contents
INTRODUCTION.......................................................................................................................................3
LITERATURE REVIEW............................................................................................................................3
ANALYSIS AND DISCUSSION...............................................................................................................3
RECOMMENDATIONS.............................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
Business communication is explained as process of sharing the information among
people within and outside an organisation. It is related to how the management and staff
members interact to reach at organisational objectives (Bovée, Thill and Raina, 2016). Marks&
Spencer is retail organisation and this company is specialise in selling of clothing, home items
and food products at global level. It was founded in 1884 through Michael Marks and Thomas
Spencer in Leeds. In present report will be discussed about the purpose and principles of various
organisational communication forms. Different communication practices will be discussed here.
LITERATURE REVIEW
On the basis of Chuck Leddy (2020) Business communication refers to exchanging the
information to promote objectives and aim of company to enhance profit level. The
communication is process of transmitting the information and also understanding from one
person to other with view of getting desired response from receiver. In Marks & Spencer
Company, manager is responsible to develop and also maintain channels where they convey
thinking as well as policies to subordinates. There are some barriers faced by company regarding
communication at workplace such as emotional, semantic barriers etc. These barriers develop the
negative impact on employees and also organisational productivity. To overcome from the
communication issues, management of Marks & Spencer find effective ways such as Clarify
ideas before Communication, be Aware of language, ensure Proper Feedback and others. These
ways helps in develop the positive impact on employees and also maintaining the positive
communication at workplace.
ANALYSIS AND DISCUSSION
Purpose and principles behind various forms of organisational communication
Organisational communication refers to exchange of ideas, views and information within
and also outside an Organisation. It is concerned with sending and receiving of the messages
between interrelated people with in specific environment to attain common objectives.
Organisational communication is helpful in accomplishing the task regarding particular roles and
responsibilities of production, service and sales. Its main focus is on developing the relationship
as well as interacting with internal organisation members and also external people. There are
different forms of organisation communication and its purpose is given below:
Formal communication- This is organised as regular channel of the work related
communication within an organisation where the staff members have to co-ordinate by proper
medium between themselves. The formal communication is related with formal organisation
structure of an organisation (Kiatsuranon and Suwunnamek, 2017). Main purpose of the formal