Business Context: SWOT and PESTLE Analysis of Ryanair

Context Of Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. SWOT and PESTLE analysis for Ryanair..............................................................................1
2. Identify main problem of Ryanair...........................................................................................3
3. Management concept and theories..........................................................................................4
4. Experience of this report.........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The business context encompasses an understanding of the factors influencing the
business from different perspectives where involves how decision are taken and business is
ultimately trying to obtain. The business context is used by IT to recognise key applications for
the execution of its strategic initiatives (Bates and Robb, 2016). This report is based on the
Ryanair which is famous Irish budget airlines founded by Christopher Ryan, Liam Lonergan and
Tony Ryan in the year of 1984. In present time company face the problem of Brexit
uncertainties, staffing problem and increasing costs. In this report contains SWOT and PESTEL
analysis and identify the main problem of business through analysis. Along with propose a
solution of problem through management concepts and theories like contingency, situation
system and concepts controlling and coordination and in the end write experience about the
report.
MAIN BODY
1. SWOT and PESTLE analysis for Ryanair
SWOT Analysis: It is a set framework which is utilising to analysing the performance of
company and identify company's competitive position and to develop strategic planning. There is
conducted SWOT analysis of Ryanair airline to identify internal issues that impact on the
organisational performance: Strength: The main strength of this business that it is established in the European market
where cover about the 200 destination and 1800 routes. Due to have its large size of
business is able to achievement economies of scale and help keep ticket pricing is low.
Ryanair airline provide facility of online ticket reservation system by which customer
could manage their travel plan without relying through any travel agent. The another
strength of business that stable financial performance that helps to get growth in the
market and get rid of competition by the predatory pricing. The strategic decision policy
is strength for business that shows positive impact and number of clients has increased
due to prefer to neglect agency and to check, compare and purchase ticket them selves
(Beaverstock, Derudder and Faulconbridge, 2016). Weakness: Recently company face the weakness of increase cost of tickets that impact on
the customer perception and Brexit uncertainties that direct impact on business abilities.
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