Swot & Pestle analysis of a business

CONTEXT OF
BUSINESS
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Swot & Pestle analysis of a business......................................................................................3
Evaluating of changes in Pestle factors and its influence upon the Opportunities & Threats
organization. Critical comment on how the aviation is concerning their Strengths to minimize
Threats as well as Weakness harming their Opportunities.....................................................6
Comparing & contrasting the various styles of leadership. Commenting on the proper
leadership as well as management style at the organization..................................................8
Recommendation for best leadership style.............................................................................9
Critically commenting on the CSR in the procedure applying evidence from the research.10
CONCLUSION..............................................................................................................................11
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INTRODUCTION
The term business refers to a performance of certain activities that involves selling &
buying of some goods or services which later generates revenues. Any activity that is being acted
with a purpose of earning profits is refereed as business. The concept of a business context
involves a better understanding about certain factors which has an effect over business from
different aspects. This also includes the way of taking business decisions, its ultimate objective
as well as other related decisions (Aditia, 2021). The concept of business context is being
analysed by IT in order to evaluate its important execution for the purpose of implementing its
initiatives related to strategies of business. The present report coves certain aspects of business
context such as internal & external analysis through Swot & Pestle, different leadership styles
such as autocratic, democratic, laissez faire and various different. Further the report also includes
a comment over corporate social responsibilities of the Ryanair which is a multinational airline
company being situated in London as long as 1985.
TASK
Swot & Pestle analysis of a business
Swot Analysis
The term Swot is being expressed as the approach for strategic planning that is helpful for
the company in order to evaluate the capacities of internal management or resources as well as an
analysis of certain weaknesses though which the company faces such as in the form of barrier
that affects the company's performance & also the scope of revenue. With the assistance of Swot
evaluation which stands for strengths, weakness, opportunity & threat. This is done so that the
industry competition could be h&led in proper & effective way as well as the market competition
could also be inhaled in proper way (Anam, 2020). The concept of Swot analysis is categorised
as a direct approach where the evaluation is done for the internal environment along with finding
out the ways so that the operations can be performed in more effective may along with a way to
mitigate the outside threats as well to inhale the growth. For a specific organization Swot
analysis can be beneficial in order to meet various obligations of the enterprise where they could
mitigate various forms of threats or risks along with attaining higher profits. With relation to
Ryanair the Swot analysis is conducted below:
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Strengths
 Ryanair is operating with less cost
fleets that are beneficial in this class
of services.
 The organization is generating
auxiliary profits that are leading to
enhance various opportunities for
growth in future time.
 The firm is generating higher profits
in constant manner that acts as an
advantage. Ryanair is investing in their staff in
relation to training & development so
that to enhance their existing skills.
Weaknesses
 Ryanair is experiencing high
vulnerabilities due to political
instability with which various
functional issues are analysed within
the company.
 The organization is needed to pay large
baggage fines that is high in cost &
leads to enhance lower profits as well.
Opportunities
 Ryanair may focus over enhancing
expertise of related customers by
applying converting into digital as
their main technique.
 The organization might employ
market enlargement framework in
relation to flourish their presence in
Central as well as in Eastern part of
Europe.
Threats
 The effect of Covid 19 has provided
large unfavourable cargo to airlines
zone as due to regulations implied by
various administrations at major level.
 The Brexit effect has provided
unfavourable effect to the organization
in relation to attaining market fame.
 The problems are experienced due to
union hit that are main the organization
to experience unfavourable brand
picture.
 The involvement of audience for
digital booking is catering numerous
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