Swot & Pestle analysis of a business

This document provides a detailed analysis of Swot & Pestle analysis of a business. It discusses the strengths, weaknesses, opportunities, and threats of the organization. It also evaluates the changes in Pestle factors and their influence on the opportunities and threats. Additionally, it compares and contrasts different leadership styles and comments on the proper leadership and management style at the organization.

CONTEXT OF
BUSINESS
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Swot & Pestle analysis of a business......................................................................................3
Evaluating of changes in Pestle factors and its influence upon the Opportunities & Threats
organization. Critical comment on how the aviation is concerning their Strengths to minimize
Threats as well as Weakness harming their Opportunities.....................................................6
Comparing & contrasting the various styles of leadership. Commenting on the proper
leadership as well as management style at the organization..................................................8
Recommendation for best leadership style.............................................................................9
Critically commenting on the CSR in the procedure applying evidence from the research.10
CONCLUSION..............................................................................................................................11
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INTRODUCTION
The term business refers to a performance of certain activities that involves selling &
buying of some goods or services which later generates revenues. Any activity that is being acted
with a purpose of earning profits is refereed as business. The concept of a business context
involves a better understanding about certain factors which has an effect over business from
different aspects. This also includes the way of taking business decisions, its ultimate objective
as well as other related decisions (Aditia, 2021). The concept of business context is being
analysed by IT in order to evaluate its important execution for the purpose of implementing its
initiatives related to strategies of business. The present report coves certain aspects of business
context such as internal & external analysis through Swot & Pestle, different leadership styles
such as autocratic, democratic, laissez faire and various different. Further the report also includes
a comment over corporate social responsibilities of the Ryanair which is a multinational airline
company being situated in London as long as 1985.
TASK
Swot & Pestle analysis of a business
Swot Analysis
The term Swot is being expressed as the approach for strategic planning that is helpful for
the company in order to evaluate the capacities of internal management or resources as well as an
analysis of certain weaknesses though which the company faces such as in the form of barrier
that affects the company's performance & also the scope of revenue. With the assistance of Swot
evaluation which stands for strengths, weakness, opportunity & threat. This is done so that the
industry competition could be h&led in proper & effective way as well as the market competition
could also be inhaled in proper way (Anam, 2020). The concept of Swot analysis is categorised
as a direct approach where the evaluation is done for the internal environment along with finding
out the ways so that the operations can be performed in more effective may along with a way to
mitigate the outside threats as well to inhale the growth. For a specific organization Swot
analysis can be beneficial in order to meet various obligations of the enterprise where they could
mitigate various forms of threats or risks along with attaining higher profits. With relation to
Ryanair the Swot analysis is conducted below:
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Strengths
 Ryanair is operating with less cost
fleets that are beneficial in this class
of services.
 The organization is generating
auxiliary profits that are leading to
enhance various opportunities for
growth in future time.
 The firm is generating higher profits
in constant manner that acts as an
advantage. Ryanair is investing in their staff in
relation to training & development so
that to enhance their existing skills.
Weaknesses
 Ryanair is experiencing high
vulnerabilities due to political
instability with which various
functional issues are analysed within
the company.
 The organization is needed to pay
large baggage fines that is high in cost
& leads to enhance lower profits as
well.
Opportunities
 Ryanair may focus over enhancing
expertise of related customers by
applying converting into digital as
their main technique.
 The organization might employ
market enlargement framework in
relation to flourish their presence in
Central as well as in Eastern part of
Europe.
Threats
 The effect of Covid 19 has provided
large unfavourable cargo to airlines
zone as due to regulations implied by
various administrations at major level.
 The Brexit effect has provided
unfavourable effect to the organization
in relation to attaining market fame.
 The problems are experienced due to
union hit that are main the
organization to experience
unfavourable brand picture.
 The involvement of audience for
digital booking is catering numerous
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malware & cybercrimes.
 The segment of LCC is achieving large
marketplace contest.
Pestle Analysis
The concept of Pestle evaluation is referred as certain outermost research that comprises
relevant shape that is utilized to evaluate macro factors present in macro environment & might
have effect by either indirect or direct way. With the assistance of Pestle evaluation, macro
environmental factors can be identified in such a way that internal operations of the organization
could be developed. This model is utilized to acts as a wider fact examination so that in fast way
such aspect could be evaluated that is having direct or indirect effect over the firm (Deng and et.
al., 2020). With the support of Swot analysis external effect over the organization could be
evaluated & such issues can be reduced those are related with growth as well as sustainability of
the organization. In relation to Ryanair this evaluation is mentioned as under:
Political component
 The effect of fresh air regulator bashes over European airlines organizations as these
effects are concerned with Ryanair. The firm is needed to range their organizational workings with global as well as
economic enhancement aspects (Du and Yu, 2020).
Economic component
 The company Ryanair is experiencing huge effect due to coronavirus outbreak. There are numerous macroeconomic problems such as foreign exchange rate prices of
gasoline, and numerous other components that are having straight forward effect over
operations of Ryanair (Ibrahim and Harrison, 2020).
Social component
 In relation to Ryanair the organization is operating their own pilot academy in order to
attain the proficiency in training field (Jackson, 2018). Consumer expenses are rising within Europe and in this manner Ryanair is attaining
various scopes to flourish their presence.
Technological component
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 In respect to offer finest happenings to its customers through digital technique is
beneficial for Ryanair (Lee and Park, 2020). Utilizing AI can be a benefit for the company Ryanair.
Legal component
 The organization is attaining United Kingdom route license and this way they are
permitted to function in British aviation. Modifications in restriction of baggage are possessing large effect in the organisation
(Liyu, Wan and Qian, 2020).
Environmental component
 Advantage moves are needed to be considered in respect to mitigating carbon footmarks
as well as emission.
 Fuel used by planes is needed to be reduced so that environmental betterment could be
enhanced (Scott, 2020).
Evaluating changes in Pestle factors and its influence upon the opportunities & threats of an
organization. Critical comment on how the aviation is concerning their Strengths to
minimize Threats as well as Weakness harming their Opportunities
In relation to Ryanair political elements are referred as those business opportunities in
that the firm is trying to control the pollution level so that to mitigate environmental destruction
& to mitigate unfavourable effect on their market brand picture. The organization is adopting
various components of environmental problems so that to reduce distinct environmental issues.
This would be beneficial in offering such scope in respect to analyse rules as well as regulations
of other nations so that decision could be considered for organisation enlargement. Economic
forces are related with developing various threats to the organization & as an outcome of
coronavirus, airline organization were emphasised to stop their company's functions due to
implementation of worldwide lock down. In this way government has denied functioning of
aviation without any condition of emergency. In situation of emergency, government analysis
any decision to permit airlines to function their airways so that to experience with current
harming condition. This has provided unfavourable execution on economic situation of the
nation since society did not have sufficient funds to purchase flight ticket due to Covid 19.
Inflation has raised and due to this the expense of gasoline as well as petrol has raised. There are
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numerous aspects which have been initiated for offering teaching to pilots in relation to flourish
awareness to customers & to offer high scope to operations within airline area. In this way the
organization is providing best opportunities to their staff members for developing their skills
along with capabilities as well.
In this way Ryanair is competent to sustain their customers for long period of time so that
they could cater to maximum number of customers & might lead to develop their experience as
well (Tekleab and et. al., 2020). Ryanair is possessing better opportunities to attain higher market
recognition within industry so that development element could be achieved. In the present time
of contemporary environment all the components are needed to be dependent on digital
platforms so that in efficient way functions could be implemented.
The technological component within organization are aiming at identifying machines in
more particular way. As the government of United Kingdom has offered numerous grants in that
licence is needed to be operated so that at various locations legal aspects could be managed by
having various options. On the other side baggage policies are distinct from place to place as
well as they might possess various government regulations that may create direct or indirect
effect over the organization. Environmental factors are developing huge prospectus for Ryanair
as the business is needed to mitigate scope of carbon footprints so that to safeguard environment
& to reduce such problems as well. In present time organizations are focused towards utilizing
lesser fuel in order to enhance environment efficiency in highly effective way.
In present time due to the execution of higher political environment Ryanair is needed to
maintain high networking’s with different nations so that to mitigate issues in their operations.
With the assistance of proper relationship with nations this might provide various opportunities
to transform their weaknesses into opportunities as well as strengths. On the other side numerous
baggage fines are also experienced by organizations & in respect to minimize this problem
specific rules are to be created so that benefit can be accomplished. They could also use
numerous innovative ideas that would assist them to reduce their fines as well as to lead higher
profits. The business is experiencing different another problems due to outbreak of coronavirus
as in present time this is categorized as the main issue in that barriers are generated among
business & their competent customers. In this duration due to different restrictions this was not
simple for Ryanair to perform promotional activities & to expand their organization to different
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market area. In present time the utilization of technology is raising on continuous basis so in
respect to direct with the identical the organization is offering online booking services. As in
present time due to huge online bookings customers are needed to furnish their personal
information & this is a warning for the business & might leads to include different cyber-attacks.
Due to insufficiency in data security information could be theft & in this way br& integrity could
be lost. This might result into experiencing various issues concerned to losing of competent
customers.
Comparing & contrasting the various styles of leadership. Commenting on the proper leadership
as well as management style at the organization
Leadership styles are referred as the way in that orders are furnished as well as plans are
executed so that to encourage staff. There are numerous authors those are bringing variation in
leadership styles in that leaders are showing political, corporate as well as different other
components. In relation to Ryanair their executive is offering proper routes to the organization in
that suitable style is being accepted so that goals could be shared by staff members & whole
organization could be managed in appropriate manner. There are numerous leadership styles that
are assisting the organization to achieve its targets & to gain adequate guidance. Some of the
main leadership styles are mentioned as under: Democratic leadership style: Within this leadership style the leader gathers input from
each member of their group. This leadership style is concerned with how options are
being created by a person so that to hold degree of confidence. For example, Ryanair in
the element of board meeting the democratic leader would hear to different staff as well
as their provided organization related solutions in respect to create various choices. With
the assistance of this leadership style in the organization choices could be put within the
company & approximation can also be attained (Shilpa and Singh, 2021). Autocratic leadership style: This leadership form is concerned with having such
decisions without indulging staff in decision making procedure. Ryanair & their
management is caring power to modify operating hours of their staff. In this way the
finest leadership style could be utilized in respect to offer expertise to different situations.
Strategic managers are the staff those are acting as a main task of the organization so that
competent succession scope could be attained. Leaders are having this responsibility to
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act on organizational situation in such a way that constant growth to staff could be
furnished. Ryanair is planning to execute various planning for crucial conditions so that
to offer advantages to their staff members in long run. Transformational leadership style: The main objective of this leadership is to furnish
regular transformation so that zone as well as companies operations could be enhanced.
In each organization their workforce is having such organizational responsibilities and
these are needed to be implemented in beneficial way & the leader's role is to consider
their staff out of the ease zone. For each employee certain specific job role is provided by
their leader and these are directed with achieving organizational objectives in proper way.
 Transactional leadership style: This form of leadership is concerned with the way that
can be furnished to staff so that to implement their works in proper way. In marketing
function transactional style of leadership is utilized in that report of quarterly bonuses are
created & in the identical way in the completion of the quarter outcomes are furnished in
favourable or unfavourable way. In the existence of transactional leadership in the
foundation of actions bonus would be provided to staff members & this would assist
them to acquire their job responsibility in highly particular way. For example in relation
to marketing function when incentive is being provided to staff that shows efforts of
workforce are valuable for the same. Transactional leadership is beneficial in offering
related job role to staff & in this way organization's target could be attained with effective
way.
Recommendation for best leadership style
Coach-Style Leadership
These are such leaders who are focused over solving certain issues in order to enhance
overall staff & to motivate qualities of such workforce. These leaders are emphasised over
completing business objectives in highly effective way. Such leaders are those who is spending
to whole organization success with large ratio of succession. In relation to Ryanair these leaders
are interacting with their juniors in a way that knowledge as well as skills could be absorbed.
Leaders with such personality trait are caring various skill sets & due to which they are
competent to attain strengths of staff members in proper way. This way workforce group could
also be motivated.
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Bureaucratic Leadership
Leaders in bureaucracy form are beneficial in considering care of views of staff identical
to the style of autocratic style. On the other hand in this leadership style, superiors are habitual to
neglect the views of their juniors. This is the conditions of generating issues in that different
activities are utilized so that activities of bureaucrats are identified. For Ryanair this leadership
style might generate distinct edge for the organization in context of implementing different
functions (Zainuddin and et. al., 2021).
Critically commenting on the CSR in the procedure applying evidence from the research
CSR is referred as the action of self-regulation that is focused at offering proper grant to
the society. This is the way in that utilizing donation as well as objectivity positively supports to
society that could be supplied in proper way. Besides this, it can be beneficial in enhancing
private industry in a way that societal ideas could be enhanced & ethical behaviour could be
offered. When a organization is highly socially responsible then whole market recognition that
could be enhanced & in the identical way brand picture could also be developed. Social
responsibility is fruitful in developing potential of the business that is supporting in achieving
attempt over making use of provenance to accomplish manner. Corporate social responsibility is
beneficial in generating large productivity as well as regular working as well. With the assistance
of corporate social responsibility policies Ryanair might resolve their main problems such as
environmental repercussion & many others. The business is being concerned with adopting large
range of corporate social responsibilities movements & by this way they are competent to furnish
their society as well as safeguard individual along with climate. They are on the other hand
trying to utilize less fuel to their aircraft so that cost saving technology could be utilized & in this
way brand picture as well as market recognition could be up-gradated.
CONCLUSION
From the present report this could be said that Swot as well as Pestle evaluation are the 2
important ways that can be utilized in an organization so that to evaluate internal as well as
external climate. Pestle evaluation is beneficial in analysing related factors which are creating
direct or even indirect affect over the organization. On the contrary Swot evaluation can be
beneficial in enhancing those proper strategies for the organization that is supportive in setting
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up inters relationships in departmental area. In relation to implement the operations in
appropriate way & furnishing adequate guidance effective leadership acts as an important role as
well as this can be beneficial in sustaining the firm within long term. Corporate social
responsibilities are the activities that are caring social benefits which could be provided by the
organization & at the common time advantages for company could also be attained.
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REFERENCES
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