Cooking Burger Shop Business Plan (2018) - Sydney, Australia
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This business plan outlines the strategy, operations, marketing, financial needs, and implementation plan for Cooking Burger Shop, a cafe in Sydney, Australia. The plan includes details on products and services, ownership and legal structure, target market, industry characteristics, and financial projections.
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Cooking Burger Shop Business plan (2018) [Your Name] [Your Title] [Cooking Burger Shop] [Sydney, Australia] [Cooking Burger Shop] Business Plan
Cooking Burger Shop Business plan (2018) Contents Executive Summary..........................................................................................................4 The business..................................................................................................................4 Operations.....................................................................................................................4 Marketing financial needs.............................................................................................4 Introduction.......................................................................................................................4 Business description.....................................................................................................4 Products and services....................................................................................................4 Ownership and legal structure......................................................................................4 Business strategy..........................................................................................................5 Owner’s skill and expertise..........................................................................................5 Marketing..........................................................................................................................5 Products/ Services.........................................................................................................5 Target market................................................................................................................5 Industry characteristics.................................................................................................5 Promotion and advertising............................................................................................6 Operations.........................................................................................................................6 Organizational structure................................................................................................6 Regulation consideration..............................................................................................6 Professional adviser......................................................................................................7 Business locations.........................................................................................................7 Plant and equipment required.......................................................................................7 Service/ retail process...................................................................................................7 Key sustainability consideration...................................................................................7
Cooking Burger Shop Business plan (2018) Financial projection..........................................................................................................8 Funding needs...............................................................................................................8 Financial forecast..........................................................................................................8 Implementation.................................................................................................................9 Conclusion......................................................................................................................10 References.......................................................................................................................11 Appendix.........................................................................................................................12
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Cooking Burger Shop Business plan (2018) Executive Summary: The business: The name of the business would be “Cooking Burger Shop”. It would be a cafe in the Sydney, Australia. The products and the services would be designed by the business according to the area in which the business would serve its products and the services. The business activities of the business express about the better position of the company. the current time and the situation of the company is quite better. The cafe mainly focuses on the people who prefer fast food. Operations: Further, the operations of the company explain about the different position and the performance of the company. It explains that business stricture of the company would be in such a way that the position of the company could be improved. The operational structure of the company explains about the better increments and the position of the company. the company focuses on the services and the quality of the food to manage the performance of the company. Marketing financial needs: Financial needs of the comapny explain that the $ 15000 could be raised by the company through owner’s fund and the rest amount should also have to raise the funds from the bank to carry the business. $ 5,000 would be lent by the business from the ANZ bank. The financial performance and position of the company express about the better position of the company. Introduction: Business description: Products and services: The name of the business would be “Cooking Burger Shop”. It would be a cafe in the Sydney, Australia. The main products of the cafe would beFrench fries, burger, pizza, fried chicken, fish, onion rings, sandwiches, chips, pitas, hamburgers, ice cream, tacos, hot dogs etc. the main services of the company includes home delivery and take away. The sitting area of the cafe would also be designed in a better way so that the customers could be attracted to
Cooking Burger Shop Business plan (2018) enjoy the dine-in services of the cafe. The theme of the cafe would be on Hollywood (Kaplan and Atkinson, 2015). Ownership and legal structure: The Cafe would be a partnership business. In which 3 people would come into an agreement and register the firm as a partnership firm. The partnership would be unlimited. All the profits and losses would be divided in equal proportion and the contribution of all the three partners would also be same. Business strategy: The business strategy of the cafe would be delivered the best services and the products to the customers of cafe so that the customers could be loyal and new branches could be opened by the company (Hogarth and Makridakis, 2011). Owner’s skill and expertise: The owner of the company would be Maggie, Chris, poppy and Arvin. Maggie is good in managing the customers and the Chris handles the interior designs of the cafe. Poppy is better in handling the marketing structure and operation of the company and lastly, Arvin is better in cooking. He is a good chef. Marketing: Products/ Services: As discussed in the business description area, the main products of the cafe would be French fries, burger, pizza, fried chicken, fish, onion rings, sandwiches, chips, pitas, hamburgers, ice cream, tacos, hot dogs etc. the main services of the company includes home delivery and take away. Target market: Target market of the cafe would be office people and the students as the location of the cafe is near to the university so more students would be attracted towards the business of the company. The products of the company are also according to the students and youth (Besley and Brigham, 2008). Industry characteristics:
Cooking Burger Shop Business plan (2018) The Australian industry of restaurants has been evaluated and it has been found that the growth rate of the industry is quite better. Though, various existing players are there in the market which has already grabbed the market such asMcDonalds, Pizza hut, subway etc. the Cooking Burger Shop should focus on the quality and the pricing of the product s should also be reasonable (Titman and Martin, 2014). It would only help the cafe to manage the performance. Promotion and advertising: The hunger plant must use the print media and the radio advertisement to promote the cafe. Cooking Burger Shop could also distribute some coupons to the student of the university to promote the business. The marketing strategy of the company should also include the pricing strategy. The pricing of the cafe should be penetration strategy. Operations: Organizational structure: The organization structure defines about a structure which is drawn to analyze that how the information would be flow in the organization to achieve the goal of the company. In case of Cooking Burger Shop, organizational structure of the company would be hybrid organizational structure in which the business could run its activities in more diversifying way (Armstrong et al, 2015). It is crucial and beneficial for the small businesses where the fewer employees are there to manage the operations of the company. (da Silva and Las Casas, 2017) Regulation consideration: Managers (Maggie, Chris, Poppy, Arvin) General ManagerExecutive Chef Hospitality Staff H Customer relationship staff management S Cleaning department
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Cooking Burger Shop Business plan (2018) The cafe should register for the food business license firstly. Only after this certificate, company should start the business. Further, food safety certificates should also be acquired by the company to prove the quality of the products of the company. Professional adviser: The cafe is required to take professional advice from their lawyer and the accountant about the process and the activities of the business. This advice would make it easier for the managers to make better decision about the business. Business locations: The business would be located in Sydney near the university. So that the students and the youth could easily be grabbed and there are no other cafes so the competition level of the cafe would also be lower (Fine, 2017). Plant and equipment required: Various machineries and equipments would be required for the business. The below table explains about the equipments and their prices: EquipmentPurchase date Purchase price 10 table and chairset15-Feb$ 1000 3 cash register15-Feb$ 450 Comuter/ chips/ machine15-Feb$ 19500 Supplies15-Feb$ 107520 (Westwood, 2016) Service/ retail process: The service retail process of the company includes about the suppliers, trading hours, credit policy and payment types of the company. Suppliers of the company would be retail market and the cafe would run from 10 am to 10 pm. The payment could be done through credit, debit cards and cash. There is no credit policy of the company. Key sustainability consideration:
Cooking Burger Shop Business plan (2018) The key sustainability consideration of the company is to reach on the breakeven point in on year of the operations of the company (Paley, 2017). The business should also focus on making the customers more loyal so that the new branches of the cafe could be open soon. The operating process of the business explains about the better position and the performance of the company. Financial projection: Funding needs: The business requires various funds to start the business and run the operations and the activities of the business. Funding is the amount which is raised by a business from various sources to run the activities of the business. The funding should be generated by the business before the ending of June so that the other activities of the company could be managed accordingly. The funding of the business is mostly generated from the contribution of the business owners. The contribution of the partners to the business is as follows: PartnerContribution Maggie$50000.00 Chris$40000.00 Poppy$30000.00 Arvin$20000.00 Company should also have to raise the funds from the bank to carry the business. $ 40,000 would be lent by the business from the ANZ bank. The bank has charged the 3.85% interest rate on the business (Lidstone and MacLennan, 2017). And the loan has been sanctioned for 5 years. After that, the tax amount would be paid by the business in EMIs. Thus the total capital of the business would be $ 1,60,000. Financial forecast: The financial forecast of the company has been done further to analyze that what would be the performance of the company in next 1 year. The monthly sales, purchase, expenses, cash receipts and cash payment of the company has been evaluated for the forecast purpose. Firstly start up cost of the company has been evaluated and it has been found that the company has to spend $ 1,29,205 at initial stage against the machineries and equipment of the company (Appendix). Further, the monthly sales of the company have been evaluated and it
Cooking Burger Shop Business plan (2018) has been recognized that the total sales of the company would be vary in next 12 months of the company (Madhura, 2011). In march, the sales of the company would be $ 18,800 which would further be decreased to $ 13,932 per month. The sales of the company have been affected due to various changes in the industry of the company. The sales budget of the comapny explains that the market position and the turnover position of the company would be better and it would lead to the business to the better profitability level (Gibson, 2011). The purchase budget of the company has been discussed further and it has been evaluated that the purchase units of the company would be 1812 in first month and it would lead to production of 1138.2 units in the last month of the year. It explains that the position of the company would be stronger in near future and the company would be able to generate higher profit (Higgins, 2012). The breakeven level of the company has also been discussed and it has been found that the company should sales at least 17,783 units to reach over a point where the sales and the cost of the company would be same and no extra profit would be gained by the company (Brown, 2012). Further, the study has been done on various other budgets of the company such as selling and administrative budget, cost of revenue budget, accounts receivable budget, cash collection budget, cash payment budget, cash budget etc of the company and it has been found that the company would be stronger in near future and the company would be able to generate higher profit. The calculations of each budget have been given in the appendix to make it easier for the organization to make the profits and manage the performance in the market. The cash budget of the company explains that the cash flow of the company would be positive in initial months and it would lead to negative cash flows. so the company is required to maintain the cash position of the company which could be better and the company could invest into the projects and the activities of the company (Brooks, 2015). The income statement of the company also briefs about the better performance of the company. the income statement of the company explains that in the first year, the net profit of the company would be $ 1804 which could be managed by the company in the next year as the performance of the company has been enhanced as well it has also impacted on the total revenue of the company. Implementation:
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Cooking Burger Shop Business plan (2018) The business plan should be implemented by the partners in August, 2018. The company should focus on each of the element first and the strategy should be planned before starting the business as well as the inventory and equipment should also be managed and bought by the business before. The business is also required to hire 2 chefs and the 5 labour staff for the business which should also be done before the August. So that the opening of the business could be grant and no sudden risk is faced by the company in near days (Paley, 2017). The entire activities of the business should be completed before the August, 2018. Conclusion: To conclude, the business plan explains that if the business plan would be implemented perfectly by the business owners than the business would offer huge profits to the cafe. The market share of the company would be better in few months and it would lead to the business to huge profits. Further, it explains that the profitability level of the business would be better in next 12 months. The costing and the operational activities are required to be focus by the business as it would also enhance rapidly with the increment in the turnover of the business. Though, the business plan is a better opportunity for the business owners to invest their money and enjoy the profits from the market.
Cooking Burger Shop Business plan (2018) References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Besley, S. and Brigham, E.F., 2008.Essentials of managerial finance. Thomson South- Western. Brooks, R., 2015.Financial management: core concepts. Pearson. Brown, R., 2012. Analysis of investments & management of portfolios.Pearson Higher Ed. da Silva, E.C. and Las Casas, A.L., 2017. Sports Marketing Plan: An Alternative Framework for Sports Club.International Journal of Marketing Studies,9(4), p.15. Fine, S.H., 2017. Introduction to social marketing. InMarketing the Public Sector(pp. 1-12). Routledge. Fridson, M.S. and Alvarez, F., 2011.Financial statement analysis: a practitioner's guide(Vol. 597). John Wiley & Sons. Gibson, C.H., 2011.Financial reporting and analysis. South-Western Cengage Learning. Higgins, R.C., 2012.Analysis for financial management. McGraw-Hill/Irwin. Hogarth, R.M. and Makridakis, S., 2011. Forecasting and planning: An evaluation.Management science,27(2), pp.115-138. Kaplan, R.S. and Atkinson, A.A., 2015.Advanced management accounting. PHI Learning. Lidstone, J. and MacLennan, J., 2017.Marketing planning for the pharmaceutical industry. Routledge. Madura, J., 2011.International financial management. Cengage Learning. Paley, N., 2017.How to Develop a Strategic Marketing Plan: A step-by-step guide. Routledge. Titman, S. and Martin, J.D., 2014.Valuation. Pearson Higher Ed. Westwood, J., 2016.How to write a marketing plan. Kogan Page Publishers.
Cooking Burger Shop Business plan (2018) Fried chicken 144 0720720 Frozen Drink275 137 .5 137 .5 Ice cream804040 Cola45 22. 5 22. 5 Chips1407070 October purchase s: Extra thick burger 570 0 285 0 285 0 Beef burger 195 0975975 Fried chicken 100 0500500 Frozen Drink300150150 Ice cream1005050 Cola301515 Chips1507575 Tot al cost spe nt ($) No vDecJan Novembe r purchase s: Extra thick burger 690 0 345 0 345 0 Beef burger 120 0600600 Fried chicken 100 050050 Frozen Drink315 157 .5 157 .5 Ice cream1105555 Cola603030 Chips240120120
Cooking Burger Shop Business plan (2018) Decembe r purchase s: Extra thick burger 360 0 180 0 180 0 Beef burger966483483 Fried chicken460230230 Frozen Drink250125125 Ice cream1005050 Cola75 37. 537.5 Chips240120120 Cooking Burger Shop Forecast Selling and administrative expenses for the year Mar to Feb, 2019 Mar ch Apr il Ma yJuneJulyAug ustSeptOctNovDec Landline and Internet102102102102102102102102102102 Miscellan eous ( Stationer y , receipt etc)100100100100100100100100100100 Salary for employee s ($15/hr)300 0 300 0 300 0 300 0 300 0 300 0 300 0 300 0 300 0 300 0 Business Name Registrati on ( 3 years )135000000000 Registrati on for partnershi p240000000000 Registrati on for trademark160000000000 Rent400 0 400 0 400 0 400 0 400 0 400 0 400 0 400 0 400 0 400 0
Cooking Burger Shop Business plan (2018) water and eletricity 100 0 100 0 100 0 100 0 100 0 100 0 100 0 100 0 100 0 100 0 Monthly Expenses: 873 7 880 2 880 2 880 2 880 2 880 2 880 2 880 2 880 2 880 2 Cooking Burger Shop Forecast profit and loss for the year Mar to Feb, 2019 Mar ch Apr il Ma yJuneJulyAug ustSeptOctNovDec Sales ($) 188 00 239 75 168 75 246 00 304 08 290 55 239 15 197 75 216 75 139 32 Less Cost of sales ($) 906 0 116 90 780 0 120 80 150 84 143 10 128 40 923 0 982 5 569 1 Gross Profit ($) 974 0 122 85 907 5 125 10 153 24 147 45 110 75 105 45 118 50 824 1 Less Selling and Admin 969 6 880 2 880 2 880 2 880 2 880 2 880 2 880 2 880 2 880 2 Expenses ($) Profit Before Interest 44 348 3273 370 8 652 2 594 3 227 3 174 3 304 8-561 and tax ($) Less Interest Expense ($) 440. 8 440 .8 440 .8 440. 8 440. 8 440. 8 440. 8 440. 8 440. 8 440. 8 Less Tax Expense ($) 170 9 218 0 153 4 223 7 276 4 264 1 217 4 179 7.7 197 0.4 5 126 6.5 Net Income: ($) - 218 6.8 862 .2 - 170 1.8 103 0.2 331 7.2 286 1.2 - 341. 8 - 495. 5 636. 75 - 226 8.3 Cooking Burger Shop Forecast Sales for the year Mar to Feb, 2019 Mar ch Apr il Ma yJuneJulyAug ustSeptOctNovDec
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Cooking Burger Shop Business plan (2018) Sales units 188 0 239 7.5 168 7.5 246 0 304 0.8 290 5.5 239 1.5 197 7.5 216 7.5 139 3.2 Sales price10101010101010101010 Sales amount 188 00 239 75 168 75 246 00 304 08 290 55 239 15 197 75 216 75 139 32 Cooking Burger Shop Forecast purchase for the year Mar to Feb, 2019 Mar ch Apr il Ma yJuneJulyAug ustSeptOctNovDec Purchase units 181 2 233 8 156 0 241 6 301 6.8 286 2 256 8 184 6 196 5 113 8.2 Purchase price567891011121314 Purchase amount 906 0 140 28 109 20 193 28 271 51.2 286 20 282 48 221 52 255 45 159 34.8 Cost-Volume-Profit Relationships - Breakeven Input data for greencells only Per Unit Am ount s Selling price $ 10.0 0 Variable costs5.00 Contributi on margin $ 5.00 Total fixed costs $ 88,9 14 Breakeven in units 17,7 83 Breakeven in dollars $ 1,77 ,828
Cooking Burger Shop Business plan (2018) Income Statement budget Cooking Burger Shop Forecast 2018 Sales $ 2,23,010 Less Cost of Goods Sold $ 1,07,610 Gross Profit $ 1,15,400 Less Expenses Sales and administratve expenses $ 88,914 Total Expenses $ 88,914 Net Profit before interest and tax $ 26,486 Less: Interest expenses4408 Less: Tax expenses20273.65 Net profit $ 1,804