This assignment delves into the concept of brand equity within the context of Volkswagen. It conducts a comprehensive SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats impacting the brand. Furthermore, it examines various approaches to valuing a brand, including cost-based and market-based methods, highlighting their relevance to Volkswagen's business strategy. The aim is to provide an in-depth understanding of how branding influences Volkswagen's success and growth.