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Core Issue Of Mattel Organisation

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Added on  2021-06-15

Core Issue Of Mattel Organisation

   Added on 2021-06-15

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Running head: CORE ISSUE OF MATTELCORE ISSUE OF MATTELName of the studentName of the universityAuthor note
Core Issue Of Mattel Organisation_1
1CORE ISSUE OF MATTELAlternative solution #2 The issue that is faced by the organization, Mattel, is based on the quality management ofthe same, which has resulted to the lower rates of innovation in the systems to cope up with thedigital advancements of the era. The emergence of digitalization has changed the concept ofgaming and this has affected the productivity of the organization while operating in theinternational markets (Forrest and Cao 2013). The lower quality management of theorganization has affected the productivity of the business in the market. Reports portrayed thatthe company has taken steps to improve the quality of the toys that they are marketing to theinternational markets. The major issues that are faced by the organization are based on the lackof usage of sustainable material and skilled workforce. It has not only affected the productivityof the organization but also the goodwill of the same. On the other hand, digitalization posed a serious threat to the sustenance of theorganization in the market. The enumeration of the digital gaming zones has affected theproducts that are manufactured by the organization as per the analysis of the needs of thechildren in the market (Mangematin, Sapsed and Schüßler 2014). There are reports, whichportrayed the diminishing rate of demand for the Barbie dolls that are manufactured by theorganization. The percentage of the fall in demand for the commodity was accounted to be 1.7%of the net sales. The emergence of the digital technology has affected the functioning of theorganization while coping up with the expectations of the consumers (Zhang and Xia 2013). Quality management is one of the major steps that the organization is required toundertake to support their sustainability in the international markets. The utilization of favorableinnovations and the recruitment of skilled workforce might help the organization in bringing in
Core Issue Of Mattel Organisation_2

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