Corinthia Hotel Research-Significance Corporate Social Responsibility
27 Pages4894 Words45 Views
Added on 2020-02-05
Corinthia Hotel Research-Significance Corporate Social Responsibility
Added on 2020-02-05
BookmarkShareRelated Documents
MANAGINGSUCCESSFULBUSINESSPROJECT 1
2
TITLE: CORPORATESOCIALRESPONSIBILITYANDITSIMPORTANCEFORSUSTAINABILITY ANDCOMPETITIVEADVANTAGE TASK1 P1 Devise project aim and objectives The term corporate social responsibility is also referred as corporate citizenship and it also involves incurring short- term costs that do not provide immediate financial benefit to the company (Brown, 2013). However, it plays crucial role promoting social and environmental change. CSR policy functions as a self- regulatory mechanism in which a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national and international norms (Cheng, Ioannou and Serafeim, 2014). From generalised views, corporate social responsibility refers to development of several measures that are related to environmental protection and social responsibilities. Henceforth, considering the same, the present research has been made on Corinthia hotel which operates the business in London as a small scale hotel entity.Consideringthesame,researcherhasdiscussedimportanceofcorporatesocial responsibility and how it aids in meeting business aim and objectives. Aim The main aim of subsequent research work is to analyse the significance of corporate social responsibility and how it aids business entities to attain competitive advantage and. In order to specify the research work, researcher has been emphasizing on Corinthia hotel which operates in London. Objectives To identify the importance of corporate social responsibility To ascertain the ways through which corporate social responsibility of the business can be attainedTo analyse the role of corporate social responsibility on business services Research question Why corporate social responsibility is essential for business entities? Which methods can be used to meet the corporate social responsibilities of business? 3
P2 Produce project management plan that covers aspects of cost, scope, time, quality and many other thing for the chosen project Task NameDurationStartFinishPredecessors Defining research project94 daysTues 2/27/17 Fri 7/6/17 Planning24 daysMon 2/27/17 Thu 3/30/17 Selection of the research topic10 daysMon 2/27/17 Fri 3/10/17 Identifying problem statement6 daysWed 3/13/17 Sat 3/20/173 Identifyingtimingssoasto allocate the resources 8 daysTue 3/21/17Thu 3/30/174 Implementation of the plan61 daysFri 3/31/17Fri 6/23/17 Completingthesectionof literature review 16 daysFri 3/31/17Fri 4/21/175 Selecting methods and techniques underresearchmethodology section 18 daysSat 4/24/17Mon 5/17/17 7 Calculating the costs7 daysThu 5/18/17Fri 5/26/178 Data analysis and interpretation20 daysMon 5/29/17 Fri 6/23/179 Evaluating results and findings11 daysMon 5/29/17 Mon 6/12/17 9 Project closer18 daysTue 6/13/17 Thu 7/6/17 Specifyingconclusionand recommendations 9 daysTue 6/13/17Fri 6/23/1711 Final documentation of results7 daysTues 6/26/17 Mon 7/4/1713 Submitting the final report2 daysThu 7/5/17Fri 7/6/1714 According to the determined plan, researcher needs to carry out all these activities so that the major requirements of the scheduled plan could be met. All the stages mentioned in the plan will be performed according to the required tasks (Korschun, Bhattacharya and Swain, 2014). The project manager has been preparing specific budget for the same so that accordingly resourcesofthebusinesscouldbeutilizedinpropermanner.Theentireplanwillbe communicated to all the respective team members so that they can conduct all the activities in effective manner. All the steps mentioned in the plan will be suitably monitored so that areas of development can be identified (Vaioleti, 2016). 4
Scope: The scope of this research project remains in the quality of information which is gained. The growing demand of companies to reach sustainability has caused certain changes in strategies and functioning. Work based orientation is achieved when good quality services are provided to the customers. This depicts scope of this research project. Time: Overall time taken for completing and executing this research has to be determined through the Gantt Chart. When specific time limit is provided then there is less chance of not achieving set objectives and goals. Cost: Certain type of investments are required for meeting cost requirements. This investment can be through personal savings and well planned expenditures. Quality: The information produced in this research has to have high quality and this is ensured through use of authentic sources. Furthermore, quality of the research is maintained through effective time management. Communication: The team that is conducting the research is quite important when considering accomplishing of aim and objectives. It is important to set a proper medium through which effective communication can be developed. Mails, newsletters, group discussions and meetings help in achieving this aspect. Risk: The dangers or threats which retain the research from proper completion are known as risks. The major risk associated with this project is loss of information to an external source. Furthermore, lack of proper skills and knowledge is another threat which exists currently. Resources: Certain elements are required for fulfilling respective needs of the research. These are known as resources. The resources required for this research include employees, money, resources for information and competent subjects. 5
P3 Produce a work breakdown structure and a Gantt chart As per the objectives which have been defined for this research project, the above time line is produced. The Gantt Chart helps in gaining insight regarding the day when specific activities have to be performed. TASK2 P4 Carry out research by applying quantitative and qualitative methods which are appropriate in meeting project aim and objectives Qualitative analysis is the scientific study of data that can be observed, but cannot be measured (Leary, 2016). It is also concerned with cataloguing the quality of research what is studied. However, Qualitative analysis requires proper analysis of the situation in which details about each and every aspect of the subject matter is analysed on the basis of theoretical aspects. In this context, survey has been carried out so that researcher can analyse how well Corinthia hotel is meeting all its corporate roles and responsibilities (Tai and Chuang, 2014). Thus, in the 6
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Corporate Social Responsibility and its Importance for Sustainability and Competitive Advantagelg...