Corporate Social Responsibility and its Importance for Sustainability and Competitive Advantage

MANAGING SUCCESSFUL BUSINESS PROJECT
1

2

TITLE: CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPORTANCE FOR SUSTAINABILITY
AND COMPETITIVE ADVANTAGE
TASK 1
P1 Devise project aim and objectives
Corporate social responsibility is a process which reflects organizations responsibility for
the company’s actions and encourages a positive impact through its activities on the
environment, consumers, employees, communities, stakeholders and all public members (Mallin,
2009). In CSR, companies usually reflect their responsibilities towards environmental protection
along with the practices they have taken to manage their social responsibilities (Hopkins, 2007).
Thus, in this respect the present study has been made on Sunborn London Yacht Hotel which
operates its business in London as a small scale hotel. In this respect, benefits of CSR activities
have been stated in the present research work along with its contribution in competitive
advantage. In the study, detailed background about corporate social responsibility have been
stated so as to comprehend the entire concept in optimistic manner.
Aim
The main aim of present research study is to identify the importance of corporate social
responsibility in achieving competitive advantage and sustainable development. The study has
been developed on Sunborn London Yacht Hotel.
Objectives
 To identify the concept of corporate social responsibility and sustainable development
 To ascertain the importance of CSR on business performance and productivity
 To suggest the strategies through which business can gain competitive advantage through
CSR practices
Research question
 What is the role of corporate social responsibility in enhancing organization’s
performance?
 How corporate social responsibility contributes in achieving competitive advantage and
sustainable benefits?
3

P2 Produce project management plan that covers aspects of cost, scope, time, quality and many
other thing for the chosen project
Task Name Duration Start Finish Predecessors
Defining research project 94 days Tues
2/27/17
Fri 7/6/17
Planning 24 days Mon
2/27/17
Thu
3/30/17
Selection of the research topic 10 days Mon
2/27/17
Fri 3/10/17
Identifying problem statement 6 days Wed
3/13/17
Sat 3/20/17 3
Identifying timings so as to
allocate the resources
8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of the plan 61 days Fri 3/31/17 Fri 6/23/17
Completing the section of
literature review
16 days Fri 3/31/17 Fri 4/21/17 5
Selecting methods and techniques
under research methodology
section
18 days Sat 4/24/17 Mon
5/17/17
7
Calculating the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Data analysis and interpretation 20 days Mon
5/29/17
Fri 6/23/17 9
Evaluating results and findings 11 days Mon
5/29/17
Mon
6/12/17
9
Project closer 18 days Tue 6/13/17 Thu 7/6/17
Specifying conclusion and
recommendations
9 days Tue 6/13/17 Fri 6/23/17 11
Final documentation of results 7 days Tues
6/26/17
Mon 7/4/17 13
Submitting the final report 2 days Thu 7/5/17 Fri 7/6/17 14
4