Corporate Communication Skills: Importance, Barriers, and Effective Methods

This presentation covers the importance of corporate communication skills, barriers to effective communication, and methods to overcome them. It includes communication models, processes, and principles of effective communication. The presentation also explains the range of processes used to communicate with stakeholders, the importance of presentation, ways to make presentations effectively, and steps to make a presentation.

CORPORATE
COMMUNICATION
SKILLS

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Communication model
 Range of processes used to communicate with stakeholders
 Importance of presentation
 Explaining ways to make presentation effectively
 Steps to make presentation
 Principles of effective presentation
 Barriers to effective communication
 Methods to overcome barriers to communication
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business communication is mainly defined as the skills which helps in maintaining good relations by
effective and clearly communicating with others while working in the company.
 Acquiring corporate communion skills mainly aims in developing the deep understanding in the
individual as to build effective relations while working in the company.
 ASDA is mainly recognized for serving wide range of food and non-food products by attracting large
number of consumers with using various strategies.
 This presentation provide details about using the communication model also the system used to commute
with the range of stakeholders for effective communicating.
 Also, defining the importance of presentation and various involving its various steps.
 Lastly outlining the principles of effective communication also explaining the barriers for methods and
adopting the ways to overcoming the barriers.

COMMUNICATION MODEL
 Business communication is mainly being defined is being defined as the process of sharing and
informing the employees working in the company as to attain the set organisational goals in
effective way.
 Communication in the business play important role as to convey the clear and string message
which helps in building god relations and encourages the team working.
 The communication in the business mainly takes place while face to face interactions, with
using electronic means and in written manner.
 Sender: In this the sender is an individual which is mainly sending the information as the
message to the receiver with acquiring effective communication skills, good attitude ,
knowledge.
 Encoder: This step mainly involves for transmitting the ideas in the form of language by
changing into proper signals.
 Channel: channels is mainly defined as the medium which is mainly used for transmitting the
message including TC, computer, radio, newspaper.
 Message: It is mainly defined as he content mainly the ideas and thoughts being given to the
sender.

CONTINUED
 Noise: This is mainly the hindrance which impacts
in sending the message and understanding the
message.
 Decoder: This step mainly involves the transition
and translating the message by the receiver from
using the medium into their thoughts.
 Receiver: This is the person to which the message
is being given and it gives feedback after receiving
the message.
 The feedback is Beijing given to the sender for
properly communicating and making sure that the
message is being received in proper or altered
manner.
 Feedback: it is very important to give feedback
from the receiver to analyze the message is being
properly received or not.

RANGE OF PROCESSES USED TO
COMMUNICATE WITH STAKEHOLDERS
 Different process and ways adopted by the company to communicate effectively with the
stakeholders includes:
 Sending email and newsletters: Using this tool and ways as for communicating effective with the
internal and external stakeholders.
 it manly recognized as the easy process and helps in better engaging the plans and budgets by
giving and sending formal mail to employees, managers, committee and shareholders.
 Virtual presentation: Using this it helps in communicating as for organizing the latest meeting by
using various video presentation platforms which helps in effectively communicating and engaging
the stakeholders.

CONTINUED
 Group and video calls: As by using the zoom and
Skype for making video calls helps in building
personal relations as for updating the changing update
of the ASDA and their policies.
 also designing the rules in details for having greater
control.
 Organizing the events: with organizing the events and
organizing the coffee events.
 also lunch events helps in communicating
effectively with all the shareholders as by building
trust and improving relationships.

IMPORTANCE OF PRESENTATION
 Personal skills are being defined as the ability which mainly helps in achieving success with as to work in more
productive manner in the company.
 These skills mainly include interpersonal abilities, communication, leadership, problem solving, motivation,
adaptability and presentation skills etc.
 Presentation play important role while communicating and presenting the information in front of large audiences.
 For effective presenting the information to other in concise and more focused.
 This helps in presenting the information about the business and its performance by calculating its sales and
effective able to sale the products of the supermarket.

EXPLAINING WAYS TO MAKE
PRESENTATION EFFECTIVELY
 Effective presentation skills mainly aid in being concise and more focused by positively
utilising the energy. Using different way for presenting the information for engaging the
audiences as:
 Connecting with the audience by making eye contact and addressing their needs mainly
helps in building better understanding in the audiences about the topic.
 Keeping the content concise and simple which helps in understanding better about the
thoughts by making key points not using long sentences.

STEPS TO MAKE PRESENTATION
 Various steps which is being used for
making the effective presentation incudes:
 step 1: By analysing the audiences and
making the effective presentation as by
obtaining information of the audiences
backgrounds, values and spoken language.
 Step 2: With selecting the best topic for
making the presentation for establishing
and communicating the business gaol helps
in effectively presenting the information
with using graphs and the images.
 Step 3: Defining the objective of the
presentation which helps in being focused
as for developing the presentation with
gaining proper knowledge of the
background.

CONTINUED
 Step 4: with brainstorming the ideas and doing research helps in focusing to
use the new feature .
 Also presenting in more unique way as to arrange and engage the audiences
with making the main body.
 Step 5: Planning writing and designing the presentation with using proper font
size, using different images and colors .
 also using graphs for presenting the business performance information.
 Step 6: Properly adjusting and displaying with using image for displaying and
engaging the users.
 Step 7: Lastly practicing and delivering the presentation with using interactive
ass and proper body language.

PRINCIPLES OF EFFECTIVE
COMMUNICATION
 Effective communication mainly aims in
specifying about the exchanging the
information and understanding others
emotions with conveying in clear and precise
manner.
 Different principles of effective
communication mainly include:
 Principle of clarity
 Principle of attention
 Principle of feedback
 Principle of informality
 Principle of consistency
 Principle of timeliness
 Principle of adequacy

BARRIERS TO EFFECTIVE
COMMUNICATION
 Different barriers which aid in hindering the effective
compunction mainly defined about
 The cultural barriers hinders in effective communicating ,
as the individual working in the company belong from the
different background and culture.
 As with adopting the proper patterns for communicating
results in building fruitful relations which impact the
communication process.
 As the different in opinions and spaces hinders in building
effective communication.
 Language barriers also hinders in effective communication
with the individual, as whine the personnel's working uses
different language which is not known by other aid in
impacting and result in barriers to communication.

METHODS TO OVERCOME BARRIERS TO
COMMUNICATION
 Various methods and ways which helps in overcoming the barriers to effective communication:
 Eliminating the differences in perception of the individual while communicating as by using
clear and simple.
 Actively listening the sender helps in building relations by effectively giving feedback as to
speak about the message received.
 selecting and using the proper media as for sending the information to others.
 Consistency of message while communicating and making the eye contact while having face to
face contact.
 Maintain positive and assertive attitude as by expressing the opinions and being more polite
helps in overcoming the barriers to conflicts and communicate in more effective manner

CONCLUSION
 From the above presentation it can be concluded that, communication in the
workplace plays important role as to perform and attain effectively.
 By using effective communication in workplace helps in responding to the
costumers by Selling particular products with addressing their demand for
serving wide range of products.

REFERENCES
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Production. 182. pp.379-394.
 Meske, C., Kissmer, T. and Stieglitz, S., 2020. Bridging formal barriers in digital work
environments–Investigating technology-enabled interactions across organizational
hierarchies. Telematics and Informatics. 48. p.101342.
 Khamidovna, P.O., 2021. The importance of the culture of communication in the
pedagogical community. Web of Scientist: International Scientific Research Journal. 2(05).
pp.703-708.
 McEwin, A. and Santow, E., 2018. The importance of the human right to communication.
International Journal of Speech-Language Pathology. 20(1). pp.1-2.