Corporate Entrepreneurship

The report analyzes the importance of adopting corporate strategy in the current competitive business environment. It discusses suitable strategies for organizations to become more powerful and competitive, including the use of SWOT analysis and BCG matrix. The report emphasizes the role of corporate entrepreneurship in managing overall effectiveness.

Running head: CORPORATE ENTREPRENEURSHIP
Corporate Entrepreneurship
Name of the Student
Name of the University
Author note

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Executive Summary
The report has thrown light on analysing the different kinds of corporate strategies which can
be adopted by the organizations to become more powerful in nature. In the overall
competitive business environment, this has been noticed that the corporate entrepreneurship
plays a major role in managing the overall effectiveness. With the implementation of
different models such as SWOT analysis along with BCG matrix, the diversification
approach and the identification of strengths and weaknesses can be identified to become more
competitive in the business environment.

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Table of Contents
Introduction................................................................................................................................3
Discussion on Suitable Corporate Strategy Adopted by Organizations.....................................3
Components of Corporate Strategy............................................................................................4
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction
The report throws light on analysing the importance of adopting the corporate
strategy by the different organizations in the current times wherein there is a rapid change in
the technology and to compete with the start-ups which are becoming more potent than the
organizations. The corporate strategy is one of the hierarchically highest strategic plans of the
company which helps in defining the goals and processes which helps in achieving within the
strategic management (Andersen and Andersson 2017). The mission and vision are the
different parts of the corporate strategy which is inclusive of planning which can be designed
for gaining profitability and growth amidst of the competition along with the constant change
in the entire competitive business environment.
Discussion on Suitable Corporate Strategy Adopted by Organizations
In the present scenario, this can be noticed that there is a huge level of competition
which can be tackled by the organizations in the current situation appropriately. With the
proper adoption of the design following the corporate strategy, proper diversification is
essential for the companies to gain operational excellence in the competitive business
environment. With the inclusion of BCG matrix, the organizations can attempt in securing
competitive advantage in the existing product or the geographic locations wherein the
presence is less which will improvise their cooperative relationships appropriately (Foucault
and Frésard 2018).
The different organizations can include the different strategic choices which will be
applicable for generating positive results for the growth of the organizations in comparison to
the start-ups. The positive outcome of the diversifying strategy can increase the market share
in the overall competitive market which will be appropriately expanding their reach. For

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example- Gucci is one of the significant threats to Burberry as Gucci have done diversified
their company into different segments which have to increase their sales and profitability
percentage positively.
Figure 1: BCG Matrix
(Source: Lee and Shin 2018)
From the diagram, this can be analysed that diversification can be helpful in
protecting themselves from the risk of failure in the competitive business environment. In
case of entrepreneurship activities and business, this can be seen that there are various
difficulties which are being faced by the entrepreneurs while establishing the business and
gaining competitive advantage with the set of corporate strategies which are considered to be
the set of visions which can be assisting in generating success. The companies in the current
scenario need to analyse the different needs of the target customers along with maintaining an
edge against the competitors to increase their bottom line.

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Components of Corporate Strategy
There are various components of the corporate strategy which is required to be
analyzed by the companies to develop their identity in the competitive business environment.
Figure 2: Components of Corporate Strategy
(Source: Keyes 2016)
From the diagram, this can be identified that the marketplace is one of the essential
aspects which will be helpful in evaluating the best place to play in the competitive business
environment (Campbell 2017). The goals are required to be understood which will be
assisting in determining the aspects of meeting the goals appropriately. The establishment of
the specific areas wherein the company can excel is the other option which is required to be
adopted by the companies to become more potent than the entrepreneurship business
activities (Puranam and Vanneste 2016).
Moreover, the capabilities of the company are required to be analyzed which will be
providing a plan for the growth which is necessary to be clearly defined. The company has
the notch system of distribution which will help in capitalizing the abilities of the business

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appropriately. The intense research and development department is required to be analyzed
by the companies to stay ahead of the competition in the market. The maximizing of the
capabilities of the business will ensure the success of the company along with shedding light
on the areas which need improvement.
With the implementation of SWOT analysis, the strengths, weaknesses, opportunities
and threats are required to be adopted by the organization which will evaluate both strengths
and weaknesses along with external opportunities and threats that will be useful in making
the viewpoints together effectively (Rugman and Verbeke 2017). The framework for the
generic competitive advantage is required to be applied by the companies to become
successful in their operations and gain a competitive advantage in the competitive business
environment.
Conclusion
Therefore, this can be concluded that the corporate strategy plays a significant role in
successfully managing the different operations. With the implementation of the various
theories and models, the corporate policy can be implemented by the companies to stay ahead
of the other competitors in the market. The strengths, weaknesses, the threat of the different
competitors are required to be analyzed by the company which helps in managing the overall
effectiveness of the firm.

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References
Andersen, T.J. and Andersson, U., 2017. Multinational Corporate Strategy-Making:
Integrating International Business and Strategic Management. In The Responsive Global
Organization: New Insights from Global Strategy and International Business (pp. 13-34).
Emerald Publishing Limited.
Campbell, A., 2017. Comments on ‘Corporate strategy and parenting theory’, Michael Goold,
Andrew Campbell and Marcus Alexander. Long Range Planning, Volume 31, Issue 2, April
1998, Pages 308–314. Long Range Planning, 50(1), pp.24-27.
Foucault, T. and Frésard, L., 2018. Corporate Strategy, conformism, and the stock market.
Keyes, J., 2016. Implementing the IT balanced scorecard: Aligning IT with corporate
strategy. Auerbach Publications.
Lee, H.O. and Shin, H.D., 2018. Corporate strategy and the competitiveness of Korean
electronics firms versus their Japanese and Chinese counterparts. In Strategic, Policy and
Social Innovation for a Post-Industrial Korea (pp. 42-57). Routledge.
Puranam, P. and Vanneste, B., 2016. Corporate strategy: Tools for analysis and decision-
making. Cambridge University Press.
Rugman, A. and Verbeke, A., 2017. Global corporate strategy and trade policy. Routledge.