Corporate Social Responsibility (CSR) Analysis

This assignment involves analyzing the significance of corporate social responsibility (CSR) in business operations. It includes a research study on CSR practices and their benefits for society and organizations. A case study of Charlotte Hotel is presented to illustrate how CSR can contribute to sustainable growth and development. The study also explores effective communication tools, pricing strategies, and quality measures that can be adopted by businesses to achieve their objectives.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objective..................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................5
P4 Quantitative and qualitative method for achieving the aims and objectives.....................5
TASK 3..........................................................................................................................................12
P5 Research by using different tools and techniques...........................................................12
P6 Recommendation for valid conclusion............................................................................13
TASK 4..........................................................................................................................................14
P7 Reflective statement........................................................................................................14
CONCLUSION..............................................................................................................................15

INTRODUCTION
Management of organisation is essential part for every business. It is required to manage
it successfully so that such company can achieve their goals and objective effective manner.
There are techniques that can be considered to manage the enterprise. This is essential part to
organise their operation in systematic way so that they can contribute to the growth and
development of the society as well. Firm can contribute by way of CSR action. Corporate social
responsibility contributes to sustainable growth of the organisation and provides competitive
advantages (Adzic, 2011). Charlotte hotel takes part to organise effective CSR activities so that
they can contribute to the growth of the social group. This is important part to take initiatives in
this regard so that company can provide maximum benefit to the people and it is essential to
check that the operation of the company is not hazardous to others.
TASK 1
P1 Project aim and objective
Corporate social responsibility is such kind of practices that are adopted by organizations
in order to ensure the growth and development of society. These are the initiatives that are taken
by the organisation for environment and social well beings. There are many activities that are
taken in this regard so that maximum benefits can be provided by the company. It is important
for Charlotte hotel to ensure that they are offering better and qualitative services to people or not.
This is key task for the company to dispose of the wastage so that it cannot harm to the
environment.
It is required for business to manage their operations in effective way so that it cannot
cause harm to others. Such activities also cover the initiative that are taken for the growth of the
workforce of the organisation so that they can contribute more for the development of their
business unit (Keller, Parameswaran and Jacob, 2011).
Aim: The main purpose of Charlotte Hotel is to adopt the corporate social activities in order to
provide maximum benefit to the society as well as focusing on the quality of their product and
services to attain maximum satisfaction of the consumer toward their organisation.
Objective:
Following are the objectives of Charlotte Hotel in this regard so that they can attain their aim in
effective way-
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1. It has objective to offer quality or innovative services to the people in order to attract
more and more consumers toward their organisation.
2. To take effective part in implementation of CSR activities so that they can contribute to
the growth and development of the social group.
3. To attain maximum satisfaction of customers by providing finest quality coffee and other
services and to stand on competitive position in market.
4. To make new innovation related to their product so that they can provide maximum
assistance to consumer.
This hotel is enable to provide better quality product to their customers and many people
are attracted toward their services (Baiden and Price, 2011). They offer various deals time to
time so that they can provide maximum assistance to the society. This organisation has focus to
implement CSR activities so that they can offer maximum assistance to the society as well.
CSR activities are undertaken by the organisation so that they can devote their effort to
the growth and development of the society. This task is important one and the cited company has
taken initiatives in this regard as they have implemented CSR project son that they can make
sure the growth of the social growth with the improvement of the organisation.
P2 Project management plan
A plan should be prepared for the project that is used to make special goods and services.
This is important to produce it because it provides assistance to effectively complete the task.
There are many factors that are covered for the success if it. This is important for the
organisation to make focus on these aspects so that they can product effective plan. It is behind
the success of the project.
Charlotte Hotel is going to implement CSR activities at their workplace so, it is required
for them to use effective plan in this regard that covers every factor of it.
The project is separated in two section. First is according to process and another one is on
the ground of knowledge (Doherty, Ashurst and Peppard, 2012). Process covers planing,
execution and controlling and it is required for the success of the project. Knowledge includes
risk , cost, time, human resources, quality, scope, communication. It is required for the business
to cover these factor while implementing project plan so that they can produce best output out of
it.
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Following are the component that are covered in project management plan to implement CSR
activities:- Cost of project:- This is one of the important aspect that is required to consider by the
project management team so that they can implement it in more effective way. It is the
total of expenses that will incurred in success of project. To implement CSR activities in
their organisation, it is estimated that it will take around £20000. it is important segment
that states the estimated budget of the project and it provides assistance to complete such
project within allocated amount. Scope of project:- The project of CSR has vast scope. It provides help to the company to
get success for the long run (Eckerson, 2010). This is also used to provide maximum
assistance to the social group so that they can attract toward their business. Cited project
is implemented by the company so that they can be able to provide assistance to the
society. Time period of project:- It is the essential element of the project plan. The organisation
makes focus to complete the task within time framework so that it can be effectively
implemented. This hotel has estimated to complete the project in 4 months. Complete
task is divided into parts so that they can complete each segment in effective manner. Risk:- This is the important element that is required to cover in the project. Risk is always
exist in every task and this is key to adopt it effectively. Risk management policies can be
framed by the organisation so that they can eliminate its affect. It may be related to
changes that may exist in environment and it is essential to adopt such variation. Quality:- It is required for the organisation to make focus on the quality measures so that
they can better influence the society (Keller, Parameswaran and Jacob, 2011). This is key
term and it is required to maintain quality. The activities that are undertaken by the cited
hotel for CSR require to be qualitative so that people can get attracted toward them and
satisfy social group. Resources:- It is essential part and the success of project depends upon resources. There
are many resources that are required to implement in project so that it can be completed
effectively. Man power is the key resource that is required ton consider and the project
can be successful when there is effective personal behind the implementation.
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 Communication:- This is important process because it helps to provide best information
so that project can be enforced in effective manner. It is required to consider all the
necessary information of every affected sector so that it can not affect implementation of
project.
P3 Work breakdown structure and Gantt chart
WBD structure
This is important element that divides task into small segments so that project aim and
objectives can be attained. It is used to divide complicated project so that organisation can attain
best result out of it. It helps to make the planning so that every segment of task can be effectively
completed. When organisation makes their best effort to complete each segment then they can
attain best output of complete project (Meskendahl, 2010).
It is required for Charlotte Hotel to divide complex project into small segment so that
they can not face problem in its completion and implementation. This provide assistance to the
organisation to manage it and improve the successfulness of project.
Division of team is also required so that they can allot each task to their member. This is
important for the organisation to delegate the work and power according to the strength of the
person so that such person can complete it in effective way. In this structure, project goal is
divided into parts and there is also concept of sub-participation so that each small part can be
completed by experts in their field.
Gantt Chart
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Illustration 1: Work break down structure

It is useful chart that is considered to complete the project in effective way (Ochieng and
Price, 2010). In this process, total work is divided into part according the time period. Each task
is allotted to members and specific time is given in this regard. This is one of the effective
technique that is used fro time management and to complete the project within specified time and
manner. Relevant information is also mentioned in it as total time for completion, how much
time is taken by each segment. It provides assistance to establish control mechanism so that
work can be complete in effective manner.
It is kind of bar chart that shows starting and finishing dates of project. This is used by
business organisation so that they can complete their project in effective manner and to complete
it within time framework (Müller and Turner, 2010). There are many stages that are required to
perform effectively to accomplish goal of organisation. It is used to show the current status f
project and to identify at the end that which task use maximum time and which one covers less
time to complete.
Task/Week 1 2 3 4 5 6
Goals and objectives
Project management plan
Collection of data
Development of strategies
Implementation
Goal achieved
TASK 2
P4 Quantitative and qualitative method for achieving the aims and objectives
Name
Age
Gender
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Contact Number
1. Are quality services provided by Charlotte Hotel to their customers?
 Yes
 No
2. Are the agreed with the given statement that CSR activities primary work of Charlotte hotel?
 Agreed
 Disagreed
 Neutral
3. Are all the product and ancillary services which are provided by hospitality industry is
acceptable by the social group ?
 Yes
 No
4. Are CSR activities working in an ethical manner?
 Yes
 No
 Neutral
5.Are they able to fulfil needs and wants of society?
 Yes
 No
6. Which authority is accountable for execution of CSR action in Charlotte hotel?
 HR department
 Higher authority
 Leaders and managers
7. How CSR activities can be implemented in an effective manner?
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 By arranging donation or charity events on continuous basis
 Through freewill organisation
 By providing the fiscal assistance to community based organisation
8. Recommendation?
Qualitative method: It is the method that is used to conduct the research and collect relevant
data in this regard. Here, some people are interviewed and questionnaire is conducted by the
organisation so that they can collect best information (Polonsky and Waller, 2014). Here,
research is conducted on 20 people. On the basis of collected data, observation is made what
customer do and say. It is best method to identify the issues so that company can make
development in this regard.
Quantitative method: It is the method that is used to collect data and which is presented in the
form of numerical manner. through this, the past data can be compare with present
informationThis is helpful way to make comparison of present data with past record so that it can
be identified that where the improvement can be possible. This method is useful to make the
future prediction.
Interpretation
1. Are quality services provided by Charlotte Hotel to their customers ?
 Yes 18
 No 2
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According to the result of survey, it can be said that cited hotel is able to provide quality services
to the customers because 18 persons out of 20 are satisfied with the operation of Charlotte Hotel
(Saunders and Lewis, 2014).
2. Are the CSR activities primary work of Charlotte hotel? Are you satisfy with this statement ?
 Agreed 16
 Disagreed 3
 Neutral 1
CSR activity is the primary task for the cited hotel. It can be interpreted from the above result
that 16 people are satisfied and 3 persons are disagree with this statement.
3. Are all the product and ancillary services which are provided by Charlotte hotel acceptable
by the social group ?
 Yes 17
 No 3
8
Yes-18
No-2
Agreed-16
Disagreed-3
Neutral -1

Many consumer of Charlotte hotel are satisfied with product and services that are offered by
them. 17 customers out of 20 are strongly happy with the organisation and they showed their
positive attitude toward the organisation (Seddon, Calvert and Yang, 2010).
4. Are CSR activities working in an ethical manner ?
 Yes 15
 No 3
 Neutral 2
As per the above research it can be said that Charlotte hotel has adopted CSR activities in ethical
manner and they are continuously working for its best implementation.
5. Are they able to fulfil needs and wants of society ?
 Yes 18
 No 2
9
Yes-17
No -3
Yes-15
No -3
Neutral-2

The result of survey shows that this organisation has ability to fulfil the needs and wants of their
customers and they are able to attract large number of consumer toward them (Smyth,
Gustafsson and Ganskau, 2010).
6. Which authority is accountable for execution of CSR action in Charlotte hotel?
 HR department 8
 Higher authority 8
 Leaders and managers 4
10
Yes-18
No -2
HR department-8
Higher authority-8
Leaders and managers-4

Questionnaire is conducted on 20 people and it is found that majority of customers said
that HR department and higher authority both have to perform some duties and roles in order to
apply CSR activities at work environment (Sparrow, 2012).
7. How to implement CSR initiatives in effective manner ?
 By arranging donation or charity events on regular basis 10
 Through freewill organisation 6
 By providing the fiscal assistance to community based organisation 4
The survey is conducted by the cited hotel and majority of people said that CSR activities can be
enforced in effective manner by charity and donation.
TASK 3
P5 Research by using different tools and techniques
Investigation is conducted by the organisation to collect best and relevant information. It
is required to collect relevant data so that best result can be achieved. There are various tools and
techniques available that can be used to gather relevant information (Too and Weaver, 2014). It
provides assistance to business to implement their strategy in effective way so that they can
attain best result out of it.
Following are the ways that can be utilized by company to organise research as:-
1. Research approach
11
Donation or charity-10
Voluntary organisation-6
Fiscal assistance-4

It is the way to gather information so that it can be used in effective manner. There are different
approaches that can be used by the organisation conduct investigation as Inductive and
Deductive. In this study, Inductive approach is utilized. It is used to collect data and analyse the
same so that theory can be formed. Deductive approach reviews existing theory so that
hypothesis can be framed. After it, data is collected to check the hypothesis so that present theory
can be checked and differences can be identified. Both the approaches are used by the company
in different situation (Trevino and Nelson, 2010). There is little difference in it as in deductive,
already framed theory is used and it is not in another one.
2. Research design
This is one of the important way that can be used by organisation to gather information related to
present study. There are different ways that can be used in this regard as Descriptive,
Experimental, Exploratory, Case Study, Causal effect etc. In current scenario, Descriptive study
is taken into consideration. It helps to provide in depth information related to product. This is not
based on particular area but it covers broader part of data that can be used in investigation.
3. Data collection
It is a kind of tool that is used by researcher in order to gather relevant data in order to get an
effective outcome which will help them in achieving goals. There are two tools available in this
regard as primary and secondary. In this report, primary sources are used. In this information is
collected through Questionnaire, interviews and in secondary, data are collected through Books,
journals and internet articles. These tools are used by the organisation so that they can collect
best information so that they can reach to their goals (Wikström and et. al, 2010).
4. Data analysis
It is best technique that is used to get best result of research. In this, collected data's are analysed
and it is identified that which information is relevant or which is not. In this, investigator uses
thematic approach. Themes and graphs are used to gather the information. It is used to identify
the best result so that target can be achieved in effective manner.
These are the approaches and methods that can be used by the business to conduct
effective investigation. There are various information required to get best output. It is one of the
important task for the organisation to collect all relevant information so that they can reach to
effective conclusion. These methods are used to make effective decision in business. It provides
area to the company where they can make effective changes according to the market demand.
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Many other tool that can also be used by the organisation to collect relevant information in this
regard so that they can achieve their goals and objectives in effective manner.
P6 Recommendation for valid conclusion
In the present project, an investigation has been conducted on 20 people and some
different suggestions are also drawn by them. It is required for the cited hotel to conduct
investigation of market so that they can address the needs and wants of their customer. This is
effective tool that can be used by the company to gather information regarding their product and
services. There are different tool that are available to the organisation that can be used by them to
collect all relevant information so that they can make appropriate improvement in their business
(Smyth, Gustafsson and Ganskau, 2010).
Research is conducted and it is identified that some of the people said that CSR activities
are not identified in ethical manner so it is required for Charlotte Hotel to make their best effort
so that they can satisfy the rest of person. This is important for the organisation to hire effective
personal so that they utilise their best skills to implement CSR action. The cited hotel should opt
effective communication tools so that they can use best available information for the growth and
development of the organisation. It is also required for them to implement such activities at large
level and to make focus on growth of their employees as well as social group.
It is essential for the organization to use effective measures so that they can maintain
quality of the product and services. This is required for the hotel to use quality measures so that
they can provide luxury experience to their customers. Pricing strategies can also be adopted by
them and it provides assistance to work more efficiently and effectively. These suggestions can
be implemented by the business entity to achieve their objectives.
TASK 4
P7 Reflective statement
When research has been carried out on particular topic then through this my knowledge and
skills are get enhanced. I got to know about the significance of corporate social responsibility
and its benefits for the society as well as organization. By conducting these types of practices, an
enterprise will be able to protect the environment in an effective manner so that social welfare
can be improved. Through this, I came to know that how CSR practices can help a firm in
achieving all sustainable objectives so that they can ensure the smooth functioning at their
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workplace. Along with this, I also got to know about the research process that how an individual
search and collect relevant data for their study. My knowledge area and scope are also get
increased as after carried out survey. Along with this, I got to know about the advantages and
challenges which are faced by company at the time of implementing some new projects. Apart
from these, limited time is provided to conduct the overall research project but still objectives are
get accomplished before given deadline.
By using thematic analysis, I was able to prepare some graphs and charts on the basis of
given responses. So it become easy for me to conduct the evaluation of corporate social
responsibility and its effectiveness. Furthermore, due to these I was able to carried out field of
study on particular topic.
CONCLUSION
As per the above discussion it can be concluded that it is important for every business
organisation to contribute to CSR activities so that they can make sustainable growth and
development of the society as well. Charlotte hotel is the organisation that offers various product
and services to the customers so that they can provide maximum assistance to the people. There
are many research tool that can be considered by the business to conduct the investigation of the
market so that they can make their production as per market demand. They have conducted
survey and it is identified that most of the customers of their hotel are satisfied with their
operation.
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