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Corporate Social Responsibility Assignment: Business Ethics

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Added on  2020-05-28

Corporate Social Responsibility Assignment: Business Ethics

   Added on 2020-05-28

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Running head: ETHICS AND CORPORATE SOCIAL RESPONSIBILITYEthics and corporate social responsibilityName of the studentName of the universityAuthor note
Corporate Social Responsibility Assignment: Business Ethics_1
1ETHICS AND CORPORATE SOCIAL RESPONSIBILITYCompany profile H&M is one of the leading fashion garment companies in the world with having widerange of fashion products under different brands and having their market presence in differentlocations around the world. Few of their notable fashion brands are the Monki, Weekday CheapMonday and Arket. Currently, they are their market presence through offline stores in more than69 locations around the world with having more than 4500 stores (About.hm.com 2018). On theother hand, they are having their presence in more than 43 online markets. Thus, the marketpenetration and market coverage is huge for H&M. The target market for H&M is diversified due to the reason that, they also offer homedécor products along with their fashion products. Thus, diversified product portfolio helps themto cover more market segments. As of 2016, the annual revenue of H&M stands at US$ 21.73billion (Statista 2018). As of 2017, the total assets of them stand at US$ 10.29 billion and theirequity stands at US$ 45.25 billion. Approach to the sustainability H&M is known for their strategies related to sustainability. One of the key activities forthem is the use of renewable sources of electricity. H&M use 96 percent of their total electricityfrom renewable sources. As of 2016, they have reduced their emission of greenhouse gas by 47percent. Recycling and reuse are also being promoted by them (About.hm.com 2018). Since2013, H&M accumulated more than 55000 tonnes of old clothing for recycle and reuse. Theyalso motivate their suppliers to treat their employees positively and promote effective workingenvironment. Thus, their sustainability approach involves different areas and stakeholders (Ho2014).
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2ETHICS AND CORPORATE SOCIAL RESPONSIBILITYHighLowHighPowerInterestStakeholder analysis Keep satisfiedGovernment (Different countries are having different government rulesand regulations).MediaNGOsEncourage and influenceStefan Persson (Owner)Karl-Johan Persson (CEO)MonitorLocation (H&M is having their presence in different locations around the world).Suppliers.Keep informedCustomers (Male and female both).Young age group between 18 – 35.Employees
Corporate Social Responsibility Assignment: Business Ethics_3

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