Significant Competitive Advantage of Godiva Chocolates

The assignment content focuses on the analysis of Godiva Chocolates in Hong Kong, specifically exploring its competitiveness with other brands. The survey results indicate that Godiva is a leader in the market, particularly in terms of taste, distribution, goodwill, and packaging quality. Consumers prefer Godiva due to its excellent taste, making it the top choice for gift-giving occasions. To maintain its dominance, Godiva should focus on increasing sales volume by 20% annually, launch new products regularly, and sustain high standards of product quality.