Impact of Covid 19 on Sales Performance and Business Growth of UK Tourism Industry: A Study on Virgin Holidays

Foundation Year Research Project
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Table of Contents
STAGE 1: PLANNING...................................................................................................................3
Research Topic............................................................................................................................3
Research Background..................................................................................................................3
Research Aim...............................................................................................................................3
Research Objectives.....................................................................................................................3
Research Problem........................................................................................................................3
Research Questions......................................................................................................................4
Research methodology.................................................................................................................4
Gantt chart...................................................................................................................................4
STAGE 2: CARRYOUT YOUR RESEARCH...............................................................................6
Literature review..........................................................................................................................6
Presentation of findings...............................................................................................................6
Summarisation of findings...........................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and journal........................................................................................................................8
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STAGE 1: PLANNING
Research Topic
To identify the impact of Covid 19 on sales performance and business growth of UK
tourism industry
Research Background
The time period of Covid 19 has created a negative impact on the various sector of the
economy and the industry which is affected the most is travel and tourism sector. Due to
lockdown, restriction on trade and movement of tourist has created a negative impact on the
various business. the stability of the travel industry has affected in large manner. Their sale goes
down which impact their business growth in worst manner (Rapaccini and et. al, 2020).
For conducting the above investigation, the chosen travel industry is Virgin holiday. The
company is owned by Virgin holiday and was founded in the year 1985. The headquarter of the
company is in Crawley, England. The company deal in providing package holiday service to
their client in US and Canada.
Research Aim
To identify the impact of Covid 19 on sales performance and business growth of UK
tourism industry: A study on Virgin Holidays
Research Objectives
 To identify the impact of Covid 19 on the UK tourism industry
 To examine the impact of Covid 19 on sales performance and business growth of Virgin
Holidays
 To evaluate the ways that Virgin Holidays would be used for overcoming the challenges
of Covid 19 on their sales performance and business growth
Research Problem
The major research problem which is identified in the present investigation is the
challenges which is faced by travel industry at the time of Covid 19 pandemic. These issue has
impacted their sale performance in negative manner (Aburumman, 2020). It is analysed in the
study that travel industry was focused to close their business operation due to various restriction
imposed by the legal authority. This has negatively impacted their sale and overall growth.
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