SEO and User Friendliness

CP3401 – Assignment 1
Student Name:
Student Number: 2580
A. Business Profile
Name of the business
Sunshine Yoga Centre (SYC)
http://3401demo.wix.com/yoga
Products/services offered
Yoga and Meditation for all ages
Purification or cleansing the mind to concentrate into yoga
and meditation
Provides yoga classes on a three stage basis
 1st stage for the Beginners
1. Students will be provided with the basic
understanding of the benefits of yoga.
2. Starting with simple postures and moving
gradually to simple 1st stage yogas.
 2nd stage for the intermediates
1. Intermediates will be promoted to the next
stage of yoga and would be acquainted with
meditation.
2. More complex and postures and yogas will be
introduced.
 3rd stage for the professionals
1. The most complex form of yogas will be
introduced to the students.
2. Intense meditation; and a lot more.
Types of yoga SYC is specialized in:
1. Hot Yoga
2. Hatha
3. Ashtanga
4. Yin Yoga
5. Jivamukti
6. Mindfulness Yoga
7. Vinyasa
8. Mat Pilates
9. Pre-natal Yoga
10. Prenatal Pilates
11. Mum & Baby Yoga
12. Kids Yoga
Power yoga
Yoga and meditation for relaxation and relief from the
physical pains in the joints and various moving areas.
Physiotherapy and yoga therapy for the people with severe
injury or disability with certain body parts.
Stress Management, Anger management classes with
experienced professionals.

CP3401 – Assignment 1
Café providing healthy and balanced diet. Both members and
non-members can avail the café. Most affordable rates and
with well-behaved and organized staff and service. All of the
platters available will be taking care of the nutritional
requirement as well.
Organic treatments, Aromatherapy, Acupressure and
Acupuncture treatments are available at affordable rates.
Characteristics of
potential customers
People of all ages. Starting from 4 to 70 (average). Capable
ones are always encouraged as per their abilities.
Students, employees, retired personnel, house makers, and
irrespective of all profession can join the classes with their
particular leisure time.
Males and females of different age groups.
People suffering with physical problems, anxiety or stress
issues. Fitness enthusiasts as well.
Potential benefits/aims of
having a website for this
business
Makes people aware of the institution. They can go through
the website for detailed information about the facility and the
services that are provided. Schedule of the classes for
different types of services can be known to the concerned
ones.
Besides, one can get the contact number of the facility from
the website to have a conversation about their concern to
enroll with them.
Details of the classes and the timings can be cleared also as a
form of conversation.
The website facilitates its customers to have an online
booking for their enrollment as well as for special services
such as anger and stress management classes and
physiotherapies. Although these are potential benefits that can
be availed in future course of time.
B. SEO and User Friendliness
Explain why the current website is not search engine and user friendly
Keywords: fitness, yoga, fitness Sydney, yoga Sydney, fitness center in Sydney, yoga
center in Sydney, top yoga centers in Sydney, top fitness centers in Sydney, Sydney yoga
center, Sydney fitness center, Sydney yoga, Sydney fitness, yoga studio, yoga studio in

CP3401 – Assignment 1
Sydney, fitness studio, fitness studio in Sydney, yoga centers in Australia, fitness centers in
Australia, Australia yoga studio, Australia yoga center, Australia fitness center, Australia
fitness studio, yoga at home Sydney, private yoga services, Sydney home yoga.
Header: Yoga Studio near you | Sunshine Yoga Center | We are in New South Wales
The website is created using Wix, which is a CMS or commonly known as Content
Management System. These are the platforms that are used to put content into a website by
the simple method of drag and drop. Besides, a search engine crawls over the entire
internet to produce the desired result as per of the user’s enquiries. Whereas, this website
will only fetch the database of the concerned organization and will display the results that
are associated with the concerned organization. The queries that are made by the user
should have an association with the content of the website so that the result can be
obtained. Any other queries that will not match with the content of the website will display
a probable error message.
The keywords that will be associated with the database of the website will produce relevant
results inside that database only. The website cannot be considered as significantly user
friendly as using Wix it is seen to be not possible for the website to maximize SEO options
within it (Malhotra & Rishi, 2018).
Whereas the website can be considered as fairly user friendly as the navigation within the
website is easy to understand. At the bottom of the page the inclusion of the “back to top”
button will definitely facilitate easy access to the entire website without scrolling all the
way back to the top. However, there are few sections that needs to be improved such as,
Unavailability of the site on mobile devices;
More data needs to be included in the website about the classes and the duration of
them.
Contact details are quite limited. More contact options need to be included so that the
customers can avail the services without waiting in the queue for an executive to respond.
List of specific and actionable suggestions
1. The use of the dynamic features of Google Ads needs to be inculcated into the website.
This feature facilitates the admins of the website to track down the navigation through
what the customer had been (Miller, 2016). It makes possible to track down the details
of what the customer has searched or all of the actions that the customer had performed
after entering into the website. Ads that are made on Google AdWord loose this
provision, when the dynamic features are not used. It only allows the admins to track
down the customers, who have visited the website only and it only gives the option to
contact them and make them aware of the services that they provide. Otherwise a
dynamic feature will allow to make the customers aware of exactly that they searched
for in the website.
2. Creation of backlinks for Sunshine Yoga Centre is necessary. The links will make the

CP3401 – Assignment 1
website more accessible and hence will make the ad to go up to the index that will
make the ad to be in the best search results by a search engine. Popular websites should
contain the links that will redirect the users to the website of the SYC. More reliable
the source, more reliable will be the information. The website of Sunshine Yoga Center
should be linked to more popular sites so that when the users will get the information
from those websites, it will be easy for the user to rely on the authenticity of the
organization. This would make the facility have growth in their reputation in the digital
world (Papadakis & Stefanidakis, 2018).