SEO and AdWords Strategy for Sunshine Yoga Centre

CP3401 – Assignment 1
Student Name:
Student Number: 2580
A. Business Profile
Name of the business Sunshine Yoga Centre (SYC)
http://3401demo.wix.com/yoga
Products/services offered Meditation as well as yoga to all ages of people.
Cleansing as well as purification of mind so that the
individual can focus on meditation as well as yoga.
The business provides their services to the students in three
stages. The three stages are as follows:
 First stage is applied for the beginners
i. The business provides clear and in – detail
lessons regarding the benefits and
advantages of yoga and meditation for them.
ii. The business initially provides postures and
then the students are instructed to do some
simple first stage yoga exercises.
 Second stage is applied for the intermediates
i. The next stage is for the intermediates where
the students are guided with the meditation in
addition to the yoga exercises taught in the
previous stage.
ii. Some complex yoga exercises are introduced in
this stage.
 Third stage is applied for the professional level
students
i. In this stage the business teach some complex
level yoga exercises
ii. The students also learn intense meditation and
many more lessons.
The main types or forms of yoga that are taught to the
students are as follows:
1. Mindfulness Yoga
2. Kids Yoga
3. Jivamukti
4. Yin Yoga
5. Hatha Yoga
6. Astanga Yoga
7. Vinyasa Yoga
8. Hot Yoga
9. Mum as well as baby Yoga exercises
10. Prenatal Pilates
11. Mat Pilates
12. Prenatal Yoga
Yoga therapy and Physiotherapy:
This is applicable for the people who suffers from severe pain
and injury or faces disability in some body parts.

CP3401 – Assignment 1
Stress and Anger management:
This is applicable for the people who are facing high
depression due to various reason. These type of Yoga
exercises help them to stay motivated and keep calm.
Power Yoga:
Yoga exercises are provided for relaxation as well as provide
relief to the people. This helps to control and mitigate the
pain of the body joints.
Features of the potential
customers of the
organization
The business provides services to people of all ages. Their
services are applied to the people from age four to seventy.
The people who are capable are always encouraged according
to their abilities.
People of any type of profession can join the classes. The
business provides services to students, house makers, retired
personnel and employees. The business also provides option
for the new comers to choose their leisure time such that they
can provide the yoga lessons.
Both females and males can join the yoga classes provided by
the Sunshine Yoga Centre.
Mainly the business focus to provide services to the people
who are suffering from severe pain in their various body parts
not only pain people who are suffering from huge depression
or anxiety are warmly welcomed by the business.
Potential benefits/aims of
having a website for this
business
A website will play an important role for the Sunshine Yoga
Centre. It can be used as a media to inform people about their
services and benefits of Yoga. People can easily visit their
website and know all the services provided by them. The
timings of the classes can also be known by this official
website. All important information will be displayed in the
website. A contact number and the location will also be
provided in the website such that people can feel easy to
contact with the business authority.
Moreover an individual can enroll himself or herself by
registering online and the website will also help the business
to improve or develop when many people provide their
individual review about the services provided by the SYC.
This will increase the efficiency of the business. People can
also provide their concern regarding joining the centre as a
expert or trainer which reduces the complexity of the
business. The business authority can concentrate on their core
business rather than concerning with this additional tasks.
B. SEO and User Friendliness
Explain why the current website is not search engine and user friendly

CP3401 – Assignment 1
Keywords: yoga studio, Australia fitness studio, private yoga services, Sydney yoga,
Australia fitness center, Australia yoga studio, fitness studio, Australia yoga center, top
yoga fitness center in Sydney, fitness center in the Sydney, yoga Sydney, Sydney fitness,
Sydney fitness center, fitness, yoga, Sydney home yoga.
Header of the Website: Incredible Yoga Studio | Sunshine Yoga Center | Find Us in New
South Wales
The proposed website is produced by utilizing the Content Management System or CMS.
Drag and drop, an easy method is used to input the content of the website. Moreover, a
search engine is there all over the website which can allow a user to visit in a desired
location or desired page. The proposed website will only fetch the data that are store in the
organization database and will produce the result depending on the concerned database.
The user will require to input a query related to the content of the website such that he or
she can get appropriate output from the website. The user will get an error if he or she
provides an input which does not match the content of the website. The website cannot be
enough user friendly as it is produced using the Wix and the system does not support any
SEO operations within it. Whereas the front end will be user friendly for any user as it will
assist the new user about the navigations and the action that will be done by clicking a
particular hyperlink. The website will end with a “back to top” option which will help a
user to go to the top of the website rather than scrolling up to the website after visiting to
the end of the website. It will provide ease to access the website. Some sections of the
websites require some development yet such as:
1. Mobile devices do not support the proposed website. This should enabled such that
people can open the website whenever they desire and can provide their concern
towards the official website of the SYC.
2. Some additional information should be included in the website regarding the
duration of the classes, duration of every stages and so on.
3. Additional contacts should be included in the website such that the people need not
stand in queue to clarify their requirements or doubts regarding the various business
operations.
List of specific and actionable suggestions
1. Some dynamic characteristics of the Google Ads should be included in the official
website of SYC. This characteristics of the website will allow the business authority to
track the last visited page of the customer. It will help the website administrator to track
the keyword used by the user. A record will be stored about what action or operation is
performed by the user after visiting the official website of the SYC. If the dynamic
features are not utilized then the ads will lose their provision as they are produced on
the Google AdWord. This also allow the network administrator to store the contacts of
the visited customer for further communication regarding the business facilities or
services (Geddes, 2014). If these dynamic characteristics are not used in preparing this
proposed website then the customer would not be allowed to track his or her last
searched key terms associated with the content of the website.
2. Backlines will play an important role for the Sunshine Yoga Centre. Huge accessibility
will be gained from these backlinks. This will allow the user to get the best results from
the search engine. A proper and detailed result will be displayed to the user when he or
she will provide the key terms to the website. There will be various hyperlink in the

CP3401 – Assignment 1
website which will allow a user to visit to his or her desired webpage. The provided
information will be more reliable due to these backlinks (Marshall, Rhodes & Todd,
2014). There will be many back links which will allow the user to visit many Yoga
associations that are similar to the SYC which will helps a user to compare the services
provided by the SYC and other organization. This will help the organization to develop
the reputation of the company.