Unlocking Innovation: Analyzing Creative and Innovative Management Strategies at Motor Dynamic Company

In this document we will discuss about Analyzing Creative and Innovative Management Strategies and below are the summary points of this document:- The report analyzes the innovation strategies of Motor Dynamic Company, emphasizing creative and innovative management practices. It evaluates the role of senior management in generating new ideas and identifies risks and benefits of implementing innovation. The report outlines the process of implementing new ideas, considers stakeholder impact, and proposes strategies to overcome barriers to innovation.

Running head: CREATIVE AND INNOVATIVE MANGEMENT
CREATIVE AND INNOVATIVE MANGEMENT
Student’s Name
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Executive summary
The purpose of this report is to analyze the innovation strategies of Motor Dynamic Company. It
demonstrates the creative and innovative management practice and the capability to implement
new ideas and innovation. The aim of this report is to present the strength of the company on the
creative and innovative management, so as to gain the venture capital investment in the
company. The report evaluates the creative and innovative management process of the
organization, the role of senior management in generating the creative and innovative ideas. It
identifies the risks and benefits of implementing the innovation. It determines the process of
implementing the new idea. It identifies the stakeholder and their impact on them. It determines
the business goals considering their feedback. It determines the barriers of implementing
innovation and strategy to overcome the barriers. Further, it determines the communication plan
to communicate to the stakeholders. Lastly, the report concludes, that the organization has a high
potential to implement the changes provided they implement the strategy in a proper way.

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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Analysis and Evaluation of creative and innovative management in Motors Dynamic
Company......................................................................................................................................4
1.2 Roles of senior management in leading innovation initiatives in the organisation...............6
Task 2...............................................................................................................................................7
2.1 Evaluation of the mission and vision of the organization in promoting innovation and
creativity......................................................................................................................................7
2.2 Critical evaluation of the tools and techniques used for generating new ideas and
innovation....................................................................................................................................8
2.3 Potential risks and benefits for adapting innovation as a competitive strategy.....................9
Task 3.............................................................................................................................................10
3.1 Change models and frameworks for implementation of innovation...................................10
3.2 Identified stakeholders of the organization and impact on them.........................................11
3.3 Persuasion and communication process to share new ideas with stakeholders and collect
feedback.....................................................................................................................................12
3.4 Business goals and implementation methods of new ideas.................................................13
Task 4.............................................................................................................................................14
4.1 Possible barriers which resists the implementation of new ideas........................................14

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4.2 Strategies to overcome the identified barriers.....................................................................15
4.3 Communicating plan to overcome the barriers of innovation to stakeholders....................16
Conclusion.....................................................................................................................................16
Reference list.................................................................................................................................18

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Introduction
The report analyzes and evaluates the creative and innovative management, implemented
by the Motors Dynamic Company. The report presents and demonstrates the creative and
innovative management practice of the organization and the report provides the capability of the
company to implement new and innovative ideas in the organization. The report argues the roles
of the senior executives in initiating the leading innovative changes in the organization. The
report evaluates the company’s mission and vision and its ways to promote innovative and
creative practices of the management of the company. The report critically analyzes and
identifies process or techniques which are used by the organization to generate the creative and
innovative ideas of the organization. It identifies the various risks and benefits which arises for
implementing the innovation and creativity in the company while analyzing the competitive
strategy of the organization. Further the report rationalizes the change in the models and
frameworks for implementation of innovation and creativity.
Overview of Motor Dynamic Company
Motor Dynamics Company is situated in Hong Kong and came into existence in the year
2007. The company focuses on the combustion engine management. The company highly
believes in creativity and innovation in their process of thinking and believes in bringing
innovation in the organization for its sustainable growth and survival. The founder of the
company analyzed that with proper creative and innovative thinking, the traditional internal
combustion engine aspect can be changed and it can be replaced with the innovate and new
model which will be beneficial for the overall success of the firm (Clegg 1999). The company
has spent ten years in order to develop EFI system (electronic fuel injection) for motorbikes that

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reduces 55% emission in the air and 28% reduction in fuel consumption. Motor Dynamics
company proposes to bring a new product self-balance motorcycle which stands still at any speed
(Christensen 1999). More than ten years have been spent in the overall research and development
aspects as to properly develop the EFI system and the main focus was to incorporate innovative
aspects for the development of the motorcycle.
It identifies the potential stakeholders of the organization and how the implementation
changes impact or affects the stakeholders. It develops the possible rationales in order to
persuade the stakeholders of the benefits of the innovation and creativity. It identifies the process
of communication with the stakeholders to share the new and innovative ideas and collect
feedback of the opinions and concerns of the organization. The author develops business goals of
the organization for the implementation of the new and innovative ideas considering the
feedback of the potential stakeholders of the business. Further the report identifies the
organizational barriers and its implementation.
The report plans and justifies a strategy to overcome the barriers of implementing new
ideas. The strategy involves the change models and establishes the key goals and formulates the
idea for implementation. It provides the design of the communication plan to communicate the
organizational barriers and ways of overcoming them to the stakeholders. Lastly, the report
concludes the success and failure of the organization in its process of implementing the new and
innovative ideas.

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Task 1
1.1 Analysis and Evaluation of creative and innovative management in Motors Dynamic
Company
According to Ali Taha et al. (2016), innovation is the process of generating new ideas
and improving the existing product in the organization. Innovation and creativity in the
organization implies adding value to new or existing products in the organization. There are
various advantages in embracing new ideas and innovation in the organization. The long-term
success of the organization can be analyzed by determining the extent of creativity and
innovation level of the organization and its management. Innovation implies encouragement of
new and creative ideas.
However, there are potential risks involved in the process of implementing innovation in
the organization (Awadh and Saad 2013). The process of implementing new ideas and
innovation in the organization is a very crucial and important for the development and
sustainability of any organization. Innovation is significant for the operations of the organization.
According to Ali Taha et al. (2016) it is important and bringing such innovation can become
imperative for the organization. There are various activities involved in the process of
innovation, through the way of implementing the all the activities and defining the set of
activities involved in the organization (Awadh and Saad 2013).
According to Bal et al. (2013), the several activities need to be coordinated and
integrated in the organization in its daily operations of the business. The different activities
involved in the organization includes, setting the predetermined goals and objectives of the
innovation. Finding relevant solutions to the problems is a part of implementing innovation. The

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goals and objectives set are communication to different levels of the organization. Team work is
encouraged for proper coordination and cooperation of the creating new ideas and implementing
innovation, collaborative solutions are addressed to the problems (Büschgens, Bausch and Balkin
2013). Different new ideas and opinions of every individual in the organization are combined
and the best ideas implemented in the organization. The process of innovation is evaluated in the
organization; the best and suitable idea is incorporated and communicated in different levels of
the organization. On the basis of review of the peers, the incorporated ideas are evaluated. The
new ideas are tested which has the best potential, so that the idea is regulated and developed in
the best way possible. According to Bal et al. (2013), the best idea is executed by implementing
the innovation in the organization. The new idea identified in the organization are further
modified and examined and then set it for execution.
According to Bal et al. (2013), after proper analysis and evaluation of the new ideas, the
organization needs to assess the innovation life cycle and examine the barriers and risks involved
in the process of implementing new ideas and innovation in the organization. Motors Dynamic
Company incorporates and encourages new ideas in the organization and is communicated in
different levels of the organization (Büschgens, Bausch and Balkin 2013). Moreover, the Motor
Dynamics utilizes a conservative approach to overcome all the barriers in the organization and
proper coordination between the senior level management and employees. However, the
company should be more radical in their approach rather than conservative approach for
sustainable competitive advantage.
1.2 Roles of senior management in leading innovation initiatives in the organisation
According to Camps and Marques (2014), the senior executives and top managers of
Motor Dynamics play an important role and acts as an enabler for implementing innovation in

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the organization. They provide strong support to the employees of the organization to generate
new and creative ideas in the organization. The senior executives play an important role by
decision making, choosing the appropriate and suitable ideas for innovation. They develop a plan
for overcoming the barriers and risk pertaining to the implementation of the new ideas.
According to Christensen (1999), they play an important role by addressing the challenge of
introducing new ideas and innovation. The role of senior executive is considered to be a
prerequisite for the process of implementation of innovation in the organization. Taking viable
steps towards implementing new ideas requires direct involvement of the senior executives
(Custódio, Ferreira and Matos 2017).
However, intervention from the senior executive can hinder or impact the smooth flow of
innovation process which is to be executed the operations department. Therefore, attention from
the senior executives needs to be constricted and limited. Senior executive is said to fuel the
process of innovation. Hence, senior executives support and guidance along with approval are
considered to be the factors which help in the successful implementation of the innovation
process and adaptation of the changes (Custódio, Ferreira and Matos 2017). The senior
executives take necessary decision regarding implementation of the innovation culture in the
organization. They play the role of determining the inclined short term and long-term gains in the
process of implementing innovation.
They perform the role of identifying the risk factors and take a holistic vision to the
process of innovation. According to Christensen (1999), the senior executives play the role of
developing a clear vision and implement a strategy for the new ideas and innovation. They take
decisions regarding the process of innovation. They identify and generate value from the new
ideas and innovation process. They implement the budgeting and allocate resources for

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implementing the process of innovation. They identify different barriers and takes measures to
overcome the barriers. They perform the role of monitoring and evaluation of results regarding
the innovation (Euchner and Ganguly 2014).
Task 2
2.1 Evaluation of the mission and vision of the organization in promoting innovation and
creativity
According to Christensen (1999), the innovation and creativity involved Motor dynamics
are formulated in order to bring sustainability in the organization and earn a competitive
advantage in the organization. Due to rapid change in the external environment and continuous
advancement in technology influences the organization in bringing innovation and creativity in
the organization. There must be offbeat business practices so as to meet the mission and vision of
the organization (Euchner and Ganguly 2014). The mission and vision of the organization are
well equipped to serve as a competitive advantage to the organization. According to Christensen
(1999), innovation and creativity is very much needed in Motor Dynamics so as to bring
sustainability and earn a competitive advantage for the organization. The Motor Dynamics have
a mission and vision which facilitates constant innovation. This results in success of the
organization (Euchner and Ganguly 2014).
The new ideas, innovation and creativity are formulated considering the mission and
vision of the organization (Jones 2013). Therefore the innovation and new ideas are generated to
crater to the mission and vision of Motor Dynamics. In order to determine the long term goals
and targets of the organization the vision and mission of the organization are crucial part which
determines the implementation of new ideas and innovation. Certain changes and innovation is

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implemented which are highly suitable and applicable for achieving long term goals of the Motor
Dynamics. According to Hayes (2018), the innovation and new ideas must be generated within
the boundaries of the mission and vision of the organization.
2.2 Critical evaluation of the tools and techniques used for generating new ideas and
innovation
According to Hayes (2018), Creativity is one of the tools used for generating new ideas
and innovation in the Motor Dynamics. Selection of various new ideas and its way of
development and modification is required for generating innovation in an organization. There are
various tools and techniques which are used for the generation of new ideas and implementing
innovation. Some of them are:
SWOT analysis:
STRENGTHS
strong brand image
customer base is strong and there is high loyalty
among customers
innovative engineering
Presense if strong in comparison to competitors
WEAKNESSES
The production network is limited
Slower innovation techniques
The cost of production is higher
OPPORTUNITIES
the expansion of market is done globally
cost reduction
Development of the product
THREATS
Intense kind of competition from rivals
Fluctuation in prices of oil
SWOT

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The strengths of Motor Dynamics include strong distribution channel, good returns on the
expenditure of capital, the company has reliable suppliers (Jones 2013). Weakness includes low
profitability ratio, requires advancement in technology, gaps in product range of the company.
Opportunities include new trends in the customer behavior, decreasing cost of transportation,
emergence of new markets. Threats of Motor Dynamics include intense competition, political
issues and laws, low quality product. Considering the strengths, weakness, opportunity and treats
of the organization the new idea generation and innovation is required accordingly (Euchner and
Ganguly 2014).
Creativity: Divergent and convergent tools are used during the process of innovation.
The scope of the business needs to be expanded to generate innovation and utilize suitable ideas
in the process of innovation (Hogan and Coote 2014). Team members must implement creativity
and generation of new ideas. Negative criticisms are avoided as it hinders the smooth flow of
communicating ideas. However, constructive criticisms are required inclusive of all the
perspectives. Diversified teams need to be encouraged rather than homogenous teams. This helps
in fostering innovation and creativity within the team members.
According to Christensen (1999), considering the 4p’s of the new product ‘self-balance
system’ that is product, price, place, promotion, the innovation is implemented. The 4p’s of the
product enable the firm to target its customers and implement a marketing plan. With
comprehensive strategy the company maintains its performance, thereby ensuring
competitiveness.

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2.3 Potential risks and benefits for adapting innovation as a competitive strategy
According to Hock, Clauss and Schulz (2016), there are various outcomes for
implementing innovation as a competitive strategy. In other words, for implementing innovation
and creativity, there are both positive and negative outcomes in Motor Dynamics. Implementing
innovations are always subjected to potential risk (Hogan and Coote 2014). There are various
reasons towards failure of the new idea or innovative ideas. Innovation is an intricate process
which involves potential risk in them. The management needs adequate time, efforts and
resources for implementing innovating in the organization. Several risks occur at the time while
implementation innovation. The potential risks include: operational risk, financial risk and
commercial risk.
Operational risk takes place when the new idea or creative innovation is unable to meet
the cost standards of the organization and there is a quality issue. According to Hock, Clauss and
Schulz (2016), while implementing the innovation in Motor Dynamics, it faces financial risk and
commercial risks. Financial risk takes place when the investments made are inefficient and
wrong. When the process of implementation id incorrect and involves unsuccessful projects in
innovation. Commercial risk happens when the new idea or creative idea generated in the
organization fails to meet the demands and requirements of the customers or fails to grab the
attention of the customers (Jones 2013).
There are benefits for the adapting innovation. With the fast-changing environment, there
are existing potential risks in the market. Innovation and change are the main requirement of the
organization to gain sustainability in Motor Dynamics (Jones 2013). By bringing innovation and
creativity in Motor Dynamics, the organization may increase its competitiveness. This helps to
respond to the changing environment affecting the organization. Generating new ideas and

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creative innovation helps Motor Dynamics in improving its efficiency and effectiveness in the
business (Hornstein 2015). Innovation and creativity help to increase productivity and increase
its market share in Motor Dynamics
Task 3
3.1 Change models and frameworks for implementation of innovation
According to Hock, Clauss and Schulz (2016), in order to support creative and innovative
ideas in the organization, a model for change management can be initiated. Implementing model
for change management can be initiated to simplify the process of implementation of innovation
in Motor Dynamics. Moreover, implementation of change management magnifies the level of
success. An idea model is highly required for assisting change in the organization. IDEAL model
can be used to identify the uncertainties regarding the business and implementing change
(Hornstein 2015).
I imply initiatives, which is the basic requirement for initiating change and bringing
improvements. D imply Diagnosis, it helps to determine the present situation and position of the
organization. E implies Establish; it assists in developing plans to target the requirements. A
implies acting; it means implementing the set sequence of steps as per the planning. L implies
learning, constant learning helps in improving the creative and innovating ideas. This helps in
implementing new and advanced technology. It helps to integrate the new ideas for establishing
change and bringing successful improvements in Motor Dynamics. IDEAL model can be
implemented with the help of skilled and professional employees who possess knowledge about
the change model (Hogan and Coote 2014).

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According to Christensen (1999), Motor Dynamics implements Laissez-Faire leadership
which is also known as delegative leadership, which implies that the mangers and leaders of the
organization allow the employees of the organization to make decisions on their own. It offers
freedom to the employees to do their work on their own creativity and innovation. This boosts
creativity in the organization. However, Motor Dynamics need to change this model as it leads to
low productivity and poor performance outcome from the employees (Hogan and Coote 2014)..
3.2 Identified stakeholders of the organization and impact on them
According to Clegg (1999), potential stakeholders of Motor Dynamics include customers,
employees, potential investors, communities. Motor Dynamics company has designed its
corporate social responsibility in such a way so that it caters to the demands and requirements of
the customers. In order to impact the groups of stakeholders the company implements new ideas
and innovation in Motor Dynamics. The stakeholders of the organizations are highly significant
as they are directly affected or impacted through the business activities, such as purchases and
the pressures from the external environment and socio-political environment. Motor dynamics
main priority is customers (Jones 2013). The interest of this group of stakeholders is very high.
The organization continues to bring innovation so that it maximizes the satisfaction of the
customers by addressing to their needs and requirements.
The second group of stakeholders is employees of Motor Dynamics They are considered
to be the second priority of the organization. They are significant to the organization as they
directly influence the production and service of the organization. The Motor Dynamics
innovation directly impacts the employees by meeting their expectations and requirements
(Hornstein 2015). The investors are interested in the Motor Dynamics activities as they directly
affect the firm’s capital. Implementing innovation in Motor Dynamics reduces the cost to the

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company and has high chance to increase profitability of the business by improving its
performance. The interests of the stakeholders include the community as a whole as innovation
contributes to the development of company along with the environmental development( Jones
2013).
3.3 Persuasion and communication process to share new ideas with stakeholders and collect
feedback.
In order to persuade the stakeholders of Motor Dynamics the organization can conduct
profiling stakeholders. This will help the organization to provide detailed information of the
benefits of the stakeholders that suits the group of stakeholders. The managers of the
organization while conducting a survey can explain the changes or the new ideas to meet the
challenges to the stakeholders (Euchner and Ganguly 2014). The top-level managers need to
distribute the knowledge of new ideas to the potential stakeholders which will help to persuade
the stakeholders of the benefits.
According to Bal et al. (2013), the modern ways of communication with the stakeholders
can be implemented. Some of the ways to communicate with the stakeholders include emailing,
video conference, social media platforms, and messages. Utilizing the modern ways of
communication will enable Motor Dynamics to communicate faster with the stakeholders and
reduce the gap of communication. However, there are limitations of these ways of
communication, these ways can be expensive to Motor Dynamics and are highly extensive in
nature. All the information about the changes and innovation needs to be communicated to the
stakeholders. In order to collect feedback, emailing would be preferred. With the use of the
feedback and reviews from the stakeholders the company can make innovation and bring
changes accordingly in the organization (Euchner and Ganguly 2014).

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3.4 Business goals and implementation methods of new ideas
Motor Dynamics needs to make goals and set certain targets regarding the
implementation of new ideas and innovation considering the feedback and review of the
potential stakeholders (Hogan and Coote 2014). The organization must consider the feedback
while implementing any change in any organization. The modifications and changes must be
included in the business plan or goals of the Motor Dynamics in order to bring improvements in
the performance. There are emerging innovation projects with the rapid growth of economy;
therefore, the company needs to take attempts to complete the project of innovation before their
competitors (Jones 2013). This will help the organization in making sustainable changes in the
company. Moreover, the company needs to allow the stakeholders enough time in order to
collect the feedback from them. Motor Dynamics Company needs to implement new
technologies in the organization which will enhance the performance of the organization and
assists in making hindrance free communication with the stakeholders and implement effective
plans in order to comply with the long-term goals of the organization. Goals of the company
must be set in a way to reduce the expenses of the company, improve the productivity of the
organization by implementing the changes and innovation, and to create a new customer service
process (Hornstein 2015).
Task 4
4.1 Possible barriers which resists the implementation of new ideas
According to Ali Taha et al. (2016) there are certain organizational barriers which hinder
the process of implementing innovation and new ideas. Motor Dynamics needs to take measures
which helps to overcome the barriers. The barriers can be both internal and external. Internal

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barriers are often associated with certain miss management in Motor Dynamics
Mismanagements in the organization can hinder the creativity of the employees and stop the
innovation to flourish in Motor Dynamics (McCarthy and Eastman 2013). Other internal barriers
of the organization include inability to undertake risk, the decision making of the management is
lengthy and there is high prevalence of bureaucratic culture. There is no transparency in the
organization. Barriers occur when the management is improper and employees are
inappropriately dealt with.
The external barriers which hinder the process of innovation includes changing the
buying habits and preferences of the customers, there is a situational crisis in the economy,
change in the governmental laws and policies and other environmental problems (Mlecnik 2013).
Arising inconsistency in the generation of ideas and its legal affects can act as a possible barrier
towards implementation of new and innovative ideas. Motor Dynamics Company has lots of
internal barriers which affects the smooth running of the business as well as hinders the creative
and innovative ideas from implementing (McCarthy and Eastman 2013). The company’s
conservative approach creates additional barrier towards growth and fostering the innovation and
creativity of the manufacturing organization. The Motor Dynamics is highly resistant to change,
which creates barrier and acts as a hurdle towards implementation of the new idea. The
employees of Motor Dynamics being subjected to the bureaucratic way of work, resists the
innovative approach (Hogan and Coote 2014).
4.2 Strategies to overcome the identified barriers
According to Jones (2013), in order to overcome the identified barriers in the
organization, the predetermined business goals need to be executed and implemented in the best
way. In the first place, the Motor Dynamics needs to identify the barriers which hinder the

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smooth flow of implementing new and innovative ideas (Lampikoski and Emden 2016). To
identify the barriers affecting innovation the top-level managers need to undertake initiatives to
collect feedback and organize surveys and meetings from the employees of Motor Dynamics.
The next steps to overcome the barriers are evaluating the reasons for the occurrence of such
barrier, this need to be evaluated by the top-level management (Lampikoski and Emden 2016).
There must be proper panning to prevent the barrier which hinders the process of implementing
innovation. From the process of evaluation, the managers can implement the required changes so
as to make operations effective (McCarthy and Eastman 2013).
Proper planning will help the Motor Dynamics to prevent the barriers. After the planning
is done, it needs to execute in a proper way (Euchner and Ganguly 2014). Executing the plan
holds relevant significance. The strategies need to be executed in the best way possible. After the
execution of the plan, the strategies are required to be monitored regularly which ensures the
organization that the barriers are prevented and the innovation can be implemented without
facing any hinders. There needs to be appropriate modification of the planned strategies during
the implementation process (Lampikoski and Emden 2016). Regular modification of the business
is highly required for ensuring long term success. The strategy to overcome the barriers of the
organization incorporates the use of change models and frameworks (McCarthy and Eastman
2013). The key goals for implementation of the new ideas are bringing improvements in the
operational activities; stimulate a culture in Motor Dynamics which ensures continuous
improvements, providing feedback to the employees, communicating the goals to the employees
of the organization, tracking the effectiveness of the change plan.

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4.3 Communicating plan to overcome the barriers of innovation to stakeholders
According to Hayes (2018), the decisions of the stakeholders highly influence the
decision making of Motor Dynamics The top-level managers of the organization needs to make
efforts to communicate to the stakeholders detailed information of the new ideas and changes to
be brought in order to bring innovation in the Motor Dynamics It must be shared to the
stakeholders about the measures to be taken to over the barriers hindering innovation in the
business. The stakeholders provide suggestions and feedbacks towards the process of innovation
(Hogan and Coote 2014). The advice and feedback from the potential stakeholders regarding
implementation of the new ideas and innovation must be considered by the company for taking
relevant decisions in Motor Dynamics As the stakeholder’s interest is the main priority of the
organization. According to Hayes (2018), the top-level managers need to implement changes and
communicate promptly to the stakeholders in order to overcome the barriers which hinder the
process of innovation and creativity in Motor Dynamics
Conclusion
Therefore, from the above analysis it can be concluded that innovation and creativity of
the organization plays a huge role in ensuring competitiveness and sustainability of the
organization. The report analyzes the creative and innovative process implied in the organization.
it argues the roles of the senior management in bringing innovation in the organization. The
report evaluated the mission and vision of Motor Dynamics Company to promote the innovative
or creative management practice. It described the innovative and creative ideas which are
developed by the organization. It determines the potential risks and benefits that arise from
adapting innovation. It describes the process of implementation of the new ideas and concept of
the new product. The report identifies the change models and frameworks for the process of

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implementation. It identifies the four stakeholders’ groups of the organization and impact on
them for implementing innovation in the organization. It discussed the ways to persuade the
stakeholders for innovation. It identifies the communication process to share the new ideas and
innovation with the stakeholders and ways to collect their feedback. It determines the business
goals for implementing new ideas and innovation considering the feedback. Further, the report
identified the barriers which hinders the process of the communication and in order to be
successful the company needs to implement the stated strategies to overcome the barriers to
implement the innovation process.

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