Unlocking Innovation: Analyzing Creative and Innovative Management Strategies at Motor Dynamic Company

Running head: CREATIVE AND INNOVATIVE MANGEMENT
CREATIVE AND INNOVATIVE MANGEMENT
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CREATIVE AND INNOVATIVE MANGEMENT
Executive summary
The purpose of this report is to analyze the innovation strategies of Motor Dynamic Company. It
demonstrates the creative and innovative management practice and the capability to implement
new ideas and innovation. The aim of this report is to present the strength of the company on the
creative and innovative management, so as to gain the venture capital investment in the
company. The report evaluates the creative and innovative management process of the
organization, the role of senior management in generating the creative and innovative ideas. It
identifies the risks and benefits of implementing the innovation. It determines the process of
implementing the new idea. It identifies the stakeholder and their impact on them. It determines
the business goals considering their feedback. It determines the barriers of implementing
innovation and strategy to overcome the barriers. Further, it determines the communication plan
to communicate to the stakeholders. Lastly, the report concludes, that the organization has a high
potential to implement the changes provided they implement the strategy in a proper way.

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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Analysis and Evaluation of creative and innovative management in Motors Dynamic
Company......................................................................................................................................4
1.2 Roles of senior management in leading innovation initiatives in the organisation...............6
Task 2...............................................................................................................................................7
2.1 Evaluation of the mission and vision of the organization in promoting innovation and
creativity......................................................................................................................................7
2.2 Critical evaluation of the tools and techniques used for generating new ideas and
innovation....................................................................................................................................8
2.3 Potential risks and benefits for adapting innovation as a competitive strategy.....................9
Task 3.............................................................................................................................................10
3.1 Change models and frameworks for implementation of innovation...................................10
3.2 Identified stakeholders of the organization and impact on them.........................................11
3.3 Persuasion and communication process to share new ideas with stakeholders and collect
feedback.....................................................................................................................................12
3.4 Business goals and implementation methods of new ideas.................................................13
Task 4.............................................................................................................................................14
4.1 Possible barriers which resists the implementation of new ideas........................................14

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4.2 Strategies to overcome the identified barriers.....................................................................15
4.3 Communicating plan to overcome the barriers of innovation to stakeholders....................16
Conclusion.....................................................................................................................................16
Reference list.................................................................................................................................18

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CREATIVE AND INNOVATIVE MANGEMENT
Introduction
The report analyzes and evaluates the creative and innovative management, implemented
by the Motors Dynamic Company. The report presents and demonstrates the creative and
innovative management practice of the organization and the report provides the capability of the
company to implement new and innovative ideas in the organization. The report argues the roles
of the senior executives in initiating the leading innovative changes in the organization. The
report evaluates the company’s mission and vision and its ways to promote innovative and
creative practices of the management of the company. The report critically analyzes and
identifies process or techniques which are used by the organization to generate the creative and
innovative ideas of the organization. It identifies the various risks and benefits which arises for
implementing the innovation and creativity in the company while analyzing the competitive
strategy of the organization. Further the report rationalizes the change in the models and
frameworks for implementation of innovation and creativity.
Overview of Motor Dynamic Company
Motor Dynamics Company is situated in Hong Kong and came into existence in the year
2007. The company focuses on the combustion engine management. The company highly
believes in creativity and innovation in their process of thinking and believes in bringing
innovation in the organization for its sustainable growth and survival. The founder of the
company analyzed that with proper creative and innovative thinking, the traditional internal
combustion engine aspect can be changed and it can be replaced with the innovate and new
model which will be beneficial for the overall success of the firm (Clegg 1999). The company
has spent ten years in order to develop EFI system (electronic fuel injection) for motorbikes that

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reduces 55% emission in the air and 28% reduction in fuel consumption. Motor Dynamics
company proposes to bring a new product self-balance motorcycle which stands still at any speed
(Christensen 1999). More than ten years have been spent in the overall research and development
aspects as to properly develop the EFI system and the main focus was to incorporate innovative
aspects for the development of the motorcycle.
It identifies the potential stakeholders of the organization and how the implementation
changes impact or affects the stakeholders. It develops the possible rationales in order to
persuade the stakeholders of the benefits of the innovation and creativity. It identifies the process
of communication with the stakeholders to share the new and innovative ideas and collect
feedback of the opinions and concerns of the organization. The author develops business goals of
the organization for the implementation of the new and innovative ideas considering the
feedback of the potential stakeholders of the business. Further the report identifies the
organizational barriers and its implementation.
The report plans and justifies a strategy to overcome the barriers of implementing new
ideas. The strategy involves the change models and establishes the key goals and formulates the
idea for implementation. It provides the design of the communication plan to communicate the
organizational barriers and ways of overcoming them to the stakeholders. Lastly, the report
concludes the success and failure of the organization in its process of implementing the new and
innovative ideas.