Introduction to Creative Business and Management

This presentation provides an introduction to creative business and management, including the vision, mission, objectives, and goals of a boutique business. It covers SWOT analysis, competitors research, consumers profile, time management path for business idea, basic marketing strategy, and more. The presentation also includes an inspirational person or entrepreneur who has achieved great success in the fashion industry.

INTRODUCTION TO
CREATIVE BUSINESS AND
MANAGEMENT

TABLE OF CONTENTS
• INTRODUCTION
• Vision
• Mission
• Goals and objectives:
• MAIN BODY
• SWOT Analysis
• Competitors Research
• Consumers Profile
• Time Management Path for Business Idea
• Basic Marketing Strategy
• Inspirational person or Entrepreneur
• CONCLUSION

INTRODUCTION
• In order to achieve success in the competitive market these days it is essential to be creative
and overcome the fear of providing innovation and creative item to the customers (Hurriyati,
2021).
• In order to achieve success a new and creative business has been selected to be started with
the proper plan of customize boutique.
• It has been decided to open a boutique of know them to provide designer clothes to the
customers as per their needs on customized basis.
• The business idea contains stock of attractive clothes so that customers can be able to choose
effective cloth as per their needs and there dress can be stressed as for their body fit and
demands.

VISION MISSION OBJECTIVES
AND GOALS
•Vision
To became a leader in providing fashion out wears to the customers with effective designs and provide
customized designs as per their choice to provide them total satisfaction.
•Mission
The company has a mission to provide innovative and best value products to the customers with the motive to
enhance their services to the global market and follow the fashion trends and market changes with the latest
technology.
•Goals and objectives:
The company has a goal to start their business online to reach global customers.
The company has an objective to achieve a good profit within two years of the establishment of the business.
The company has a goal to provide best value products and maximum satisfaction to the customers with the
customised designs.

SWOT ANALYSIS
Strengths Weaknesses
 The customer's product which has been provided by the business is the
biggest strength as it helps to provide maximum customer satisfaction.
 Customised products also reduced the wastage in the organisation due
to change in fashion which is also a great strength for this business
idea.
 The business idea will help the customers to wear their favourite
designs according to their body fits and latest trends.
 Preparing one dress of different design is a challenging process and
can be costly also for the business.
 The increase off caused due to ration can make the products of the
store costly and unaffordable for the customers.
 Another weakness for the business can be the online presence of the
business as it will be difficult for the business to understand the needs
and wants of the customers in customisation on online platforms.
Opportunities Threats
 High demand of fashionable clothes in the market provide effective
opportunities to the business to get demands for the customised
products (Saukh, and Vikarchuk, 2021).
 The knowledge which has been gained by the business due to the
customisation will help them to grab the opportunities of designing
new clothes and get a brand image in the market.
 Availability of lots of boutique in the market creates a high
competition which is a great threat for the business.
 Low demands of party wear clothes due to covid-19 is also a great
threat for the business.

COMPETITORS RESEARCH
• There are so many stores in the market of United Kingdom
which provide customer used clothing options to the
customers (Su, 2021).
• These stores can create a great competition for the business
due to their physical presence but the trend and dependence of
customers on online stores can be a competitive advantage for
the boutique business.
• The company has many competitors in terms of their physical
stores among which two are banana moon clothing and
customized clothing.
• Both businesses provide customized products to their
customers which helps them to achieve great success in the
market.

CONSUMERS PROFILE
• In order to design a profile of the customers it is
essential to identify the problems that are facing
by the customers these days.
• There are many customers who are unable to get
the designs due to their bulky bodies and
heavyweight and uncomfortable in front of people
due to their fashion problems (IBURA, 2020).
• Apart from that there are many customers who are
unable to get their sizes on the big brands and are
so particular about their choices and requires a
customised dress as per their demands.

CONTINUE
• After going deep in the problems of customers it has been analysed that the customer was also required to
get their clothes is touched with the experienced tailor to provide the designs they want to wear.
• The customers who wants this customisation service are generally belongs to the age of 15 to 47 years
and it is included in the customer profile that the customers of the company will be of generally having
an age of 15 to 47 years.
• The problem which has been identified is the problem of so many people all over the world but the
business has decided to firstly target the market of United Kingdom with the help of their online
presence.
• In order to collect valuable feedback from the customers the business has register themselves on online
platform so that they can be able to provide the deliveries with the help of these online services and also
gain the valuable feedback of the customers for their improvement (Rohim, Diana, and Rofiq, 2021).

TIME MANAGEMENT PATH FOR
BUSINESS IDEA
• Time management is very essential for the
business to achieve success as delivery of
products on time will help the business to make a
good reputation in the market.
• Apart from this for a business like the boutique
business it is very essential to manage the time
and effective manner as there are many
organizations who adopt fashion in a very fast
manner which can create a lot of problem for the
business.

BASIC MARKETING STRATEGY
• In order to formulate effective marketing
strategy for boutique business it is essential for
the organisation to use STP approach.
• STP approach helps in segmentation targeting
and positioning of customers so that the
business can be even to target their customers in
effective manner.
• The STP approach for effective marketing
strategy of the boutique business is given in
next slides

SEGMENTATION
• Segmentation refers to the process of dividing the customers
on the basis of a homogeneous group in a business to target
them in effective manner.
• In order to segment the customers they can be segmented on
the basis of their age gender demographic area and many
more.
• For the purpose of making a basic marketing strategy for the
boutique business it has been identified that the customers
has been segmented on the basis of their age that is between
the 15 to 45 years and on the basis of gender both male and
female can be able to be targeted from the boutique.

TARGETING
• After segmenting the population of market
according to the segmented groups the
company is required to target the customers
with the help of various promotional activities
(Woyo, 2022).
• In case of boutique business the business has
decided to target the customers with the help of
social media campaigning as the people of age
15 to 47 years almost all customers on
potential customers of the company uses social
media on regular basis.

POSITIONING
• In order to provide positioning to the business the
company has decided to provide customised
products to their customers so that they can be able
to buy the products according to their needs and
wants (Elsafty, and Ragheb, 2020).
• This is strategy will help the business to provide
creative products and provide effective satisfaction
to their customers.
• This will help the business idea to get great
positioning in the market and achieve competitive
advantage as well as success for the long term.

MARKETING STRATEGY
• After the STP approach has been used by the
business it is time to use the marketing mix.
• It helps to provide four basic principles that
has been used by the Boutique business in
formulating effective marketing strategies.
• The four P's of marketing mix are given from
the next slides.

PRICE
• The boutique business is required to set their
prices in accordance to their competitors so that
they can gain competitive advantage in the market.
• For the same purpose the business is required to
recruit employees with good efficiencies provide
maximum satisfaction to the customers.
• The cost of business should be low to provide the
products at cheap price then the competitors.

PRODUCT
• The company is planning to customised
design outfits to the customers so that
they can be able to wear the clothes as
per their body needs and latest fashion
(Comunian, and England, 2020).
• The maximum satisfaction provided to
the customers will help the business to
achieve success and competitive
advantage in the market.

PLACE
• Place includes the distribution network of the organisation for
which the company has decided to provide their products on
online platforms.
• Online platforms helps the company to wider their distribution
networks and enhance their services in the global market.
• At the initial stages the company has decided to cover the
complete market of United Kingdom.
• With the help of their online services in which the customers
will be able to order the customised dresses with their
specifications online and the company will be liable to provide
their products with the help of online platforms.

PROMOTION
• Promotion refers to the activities that has been taken by
the organisation to promote their business and their
customers (Zhang, Shi, and Fang, 2021).
• The company has decided to use both traditional and
digital marketing methods to promote their products in
effective manner.
• The company has widely used the digital marketing
methods and social media campaigns for promoting their
products as customised products are demanded mainly by
the youth and teenagers who are actively available on the
social media platforms.

INSPIRATIONAL PERSON OR
ENTREPRENEUR
• There are so many persons who inspired me to start this
creative activity of business such as Marc Jacobs Ralph
Lauren Calvin Klein and many more.
• All these are the entrepreneur of large brands who provides
designer clothes to the customers with different sizes but
some of them are engaged in providing readymade designs
to the customers which creates sometimes a lot of problem
in body fits and sizes to the customers.
• Before starting this boutique business it has been analyzed
that customers are facing the problem to fit in their favorite
designs and requires customized help from the business
(Cerda-Suarez, 2021).

CONTINUE
• It has been also analyzed that these entrepreneurs has achieved a great success in many years due to
their effective designs they provide in their name of brands such as Calvin Klein who start their business
with their own brand name Calvin Klein written on their products so that their customers can be able to
identify the difference between the imitated products and their products.
• These inspirational persons helps to provide effective motivation to start such kind of business in the
market and keep motivated new design effective product and services for the customers to provide them
maximum satisfaction.
• All these owners of the brand provide their articles which contains the information about the latest
fashion trends which helps in identifying the color, trend and design which has been adopted by the
customers the most so that the business can be able to choose same clothes and products to be offered to
the customers (Marcone, 2021).

CONCLUSION
• The above discussion helps to conclude that the creative business helps in
organization in management and achieve success in the market.
• The creative idea customized and boutique business will be very helpful for
achieving success in the market. The vision mission objectives and goals that
has been provided for the new and creative business helps in providing apart
on which the company can be able to run their business.
• In order to have an effective plan the company has a proper analysis in which
they have analyzed both their internal and external factors with the help of
SWOT analysis.
• After the SWOT analysis the company has research on their competitors which
helps them to identify the various organizations which can create a tough
competition in the market for the organization.

REFERENCES
Hurriyati, R., 2021, September. Analysis of Information Technology User Behavior Model by Creative
Economy-Based Entrepreneurs. In 5th Global Conference on Business, Management and
Entrepreneurship (GCBME 2020) (pp. 478-487). Atlantis Press.
Syarial, M. and Badollahi, Z., 2021. Collaborative Governance and Creative Business of Local Craft
Products in the New Adaptation Era in Bulukumba Regency (Case Study of Tanah Beru
Kelurahan). Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(13), pp.7067-
7073.
Saukh, I. and Vikarchuk, O., 2021. Creativity in Management and Creative Management: Meta-Analysis.
Su, B., 2021, July. Analysis of the Application of Artificial Intelligence in the Creative Space.
In International Conference on Human-Computer Interaction (pp. 252-262). Springer, Cham.

Thank You!!!