Creative Concept and Design Idea Proposal

Creative Concept and Design Idea Proposal
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Table of Contents
Introduction.................................................................................................................... 2
Client brief..................................................................................................................... 2
Company background.................................................................................................... 2
Objectives.................................................................................................................. 2
Target market.............................................................................................................. 2
Budget....................................................................................................................... 3
Previous events............................................................................................................ 3
Event brief..................................................................................................................... 3
Name of the event and purpose of the event.........................................................................3
Strategic objectives....................................................................................................... 4
Start date and end date................................................................................................... 4
Location..................................................................................................................... 4
Host.......................................................................................................................... 4
Target market.............................................................................................................. 4
Names of expected external VIPs...................................................................................... 5
Event permits.............................................................................................................. 6
Program elements......................................................................................................... 6
Audio and visual requirement.......................................................................................... 6
Food and beverage requirement........................................................................................ 6
Co-ordination.............................................................................................................. 7
Conclusion..................................................................................................................... 7
Mood Board................................................................................................................... 8
References..................................................................................................................... 9
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Introduction
The purpose of the paper is to provide an effective proposal for the event of Nike that is going to
take place in the coming time. The paper will effectively discuss regarding the client and their
brand image along with the events activity that will help to do proper planning for the upcoming
music festival event of Nike.
Client brief
Company background
Nike is the multinational corporation of America, which is effectively engaged in the design than
the development, manufacturing as well as marketing along with sales of apparel, footwear along
with the services to the consumers. The organisation headquarters is at Beaverton, Oregon,
United States and they are the world largest supplier of the athletic shoes along with apparel
(Nike, 2020). The organisation was founded in the year 1964, and they provide their service to
the entire world. The company has more than 73000 employees, and they are providing their best
service to the entire world.
Objectives
The primary objectives of the firm are as follows;
 To encourage the women to feel comfortable in the active gear
 To attract a large number of young adults regarding the newly launched products (Nike,
2020)
 To have almost 8% compound growth within the company every year
Target market
The primary target market of the firm is the women of all ages as well as size along with the
sports enthusiasts, young adults, along with the retailers. In the demographic view, the
organisation have the primary target of people within the ages between 15 to 40 years of age
both men and women, but they are providing especial target on the women (Brohi, Prithiani,
Abbas, Bhutto, & Chawla, 2016). In term of geographic segmentation, they target the popular
cities or nation with the popular game and athletics activities. The largest market of the company
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