Creativity and Innovation in Organizations

This report discusses the importance of creativity and innovation in organizations. It defines both terms and outlines the opportunities and barriers to incorporating creativity and innovation. The report also studies the case of Google Inc. and evaluates their secret behind continuous innovation and creativity. The componential theory is used to understand how individual creativity and organizational innovation cooperate to establish a creative climate. The report concludes by recommending the use of scholarly theories and models to better implement innovation in an organization.