Concept of Crisis and Communication
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Added on 2019-09-30
Concept of Crisis and Communication
Added on 2019-09-30
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Crisis CommunicationIntroductionIn order to understand the concept of crisis communication, it is important to understand the concept of crisis and communication separately. The crisis is an event or sequence of unwanted events which take place at the workplace. It creates disturbance as well as unrest among the individuals. Generally, a crisis arises all of sudden or on short notice and it triggers a sense of fear as well as a threat among the individuals. The crisis causes severe harm to the individuals as well as organization. It leads to uncertainties and hence it is very tough for the organization to overcome the crisis on an immediate basis. There are several incidents of crisis within an organization which have significantly affected the functioning of the organization. Crisis significantly affects the performance and productivity of the organization along with the level of motivation and morale of the employees. Hence, it is very important to take an effective step in advance so that possible and potential crisis can be mitigated. It is important for the managementof the organization to develop strategies in order to deal with every possible crisis within the organization. It is also necessary that the employees of the organization should be capable of sensing the early sign of crisis within the organization as well as warn the employees of the organization about the negative impact of the same. Therefore, there should be guideline within the organization in order to guide the employees of the organization in order to prevent a crisis from occurring. As it has been discussed that crisis severely affects the smooth functioning of theorganization but it does not only affect the functioning of the organization. It also affects the brand name of the organization significantly. Therefore, the organization should be proactive regarding the crisis.
The concept of crisis communication The term crisis communication can be defined as a special wing which helps in dealing with the reputation of the organization as well as the employees. It is an initiative which helps in protecting as well as maintaining the reputation of the organization. It is also used to maintain as well as improve the public image of the organization. There are several factors which significantly affect the image as well as the reputation of the organization such as investigations by the government, criminal attacks, and media enquiry. Thus, crisis communication helps in clarifying the things to the public and hence enhances the reputation of the organization in the eyes of the people. Considering the impact and consequences of the crisis on the organization, the organization employs experts to deal with the crisis. The experts are employed by the organization to save the reputation of the organization against several unwanted challenges as well as threats. One of the most important assets of the organization is the brand identity. Thus, the main purpose of the experts employed by the organization is to brand identity of the organization as well as maintain the firm standing of the organization within the industry. They work hard in order to overcome tough situations. They help the organization to come out of the tough and difficult situations in the quickest as well as the best possible way. They respond to thecrisis with the help of strategic strategy and try to mitigate the crisis or reduce the impact of the crisis on the organization, employees, and brand identity of the organization.Process of dealing with the crisis Dealing with the crisis is very important for the organization because crisis severely affects the overall performance of the organization including the performance as well as productivity of the
employees, reputation of the brand and the whole organization. In order to deal with the crisis, the experts follow a set of process which has been discussed below;The employees of the organization should not ignore the external parties. They should come out and meet the important clients as well as discuss the problem with them. They should not be ashamed of anything. At the time of need, the employees of the organization should seek the help of external parties as well as important clients. They also should not ignore the media person. Their questions should be answered. If media persons are being ignored, it canmake the situation even worse. Individuals should not be criticized. A feeling of care, as well as concern, should be shown towards them. Their feelings should be shared. They should be encouraged throughout the tough situation so that they cannot lose hope. The individuals should be encouraged as well as motivated so that they can deliver their level best. The blame game should not be played within the workplace particularly at the time of crisis. Throughout the organization, effective communication should be encouraged throughout the organization during a tough situation. Every employee of the organization should have accessto the cabin of superior in order to discuss critical situations and reach a mutually acceptable solution.The experts of crisis communication should learn to make quick decisions. During unstable situations, it is necessary to respond quickly as well as effectively. Apart from this, the information should be kept confidential. The management of the organization should take serious action against the employees who share information and data with external parties.
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